Digital Marketing Course – Directly from Certified Experts

Course Curriculum

Chapter 1: Digital Marketing Fundamentals

Lecture 1: What is Digital Marketing?

Lecture 2: A Closer Look at Digital Marketing Channels

Lecture 3: Implementing Your Digital Marketing Strategy

Chapter 2: Building a Content Creation Framework

Lecture 1: Why does your business need a content creation framework?

Lecture 2: How to build a content creation framework

Lecture 3: Determining the resources you'll need for a content creation framework

Chapter 3: How to find the SEO strategy that Fits Your Business

Lecture 1: How do search engines rank your content?

Lecture 2: Which SEO approach fits your business?

Lecture 3: How to measure your website’s SEO authority

Chapter 4: Improving Website Performance

Lecture 1: The Importance of Website Performance

Lecture 2: Reducing Page Size and Increasing Load Speed

Lecture 3: Optimizing Your Web Page Elements

Lecture 4: Limiting HTTP Requests and Maximizing Page Caching

Chapter 5: Creating Quality Blog Content Your Audience Loves to Read and Share

Lecture 1: Why blog post structure matters

Lecture 2: How to choose a topic and a title for a blog post

Lecture 3: Write a working title for your next blog post

Lecture 4: How to optimize a blog post

Lecture 5: How to Create a Pop-Up Form in HubSpot

Lecture 6: What are some effective blog writing tips?

Chapter 6: How Create a Successful Video Marketing Strategy

Lecture 1: Why should you create engaging videos?

Lecture 2: How to use video throughout the inbound methodology

Lecture 3: Tips for getting started with video marketing

Chapter 7: Developing a Social Media Strategy

Lecture 1: Why You Need a Social Media Promotion Strategy

Lecture 2: The Social Media Channels – An Overview

Lecture 3: Building the Foundation for Success – Setting Social Media Goals

Lecture 4: Structuring Your Social Media Team for Now & the Future

Lecture 5: Evaluating the Best Social Tools for the Job

Lecture 6: Developing a Budget and Garnering Executive Buy-In

Chapter 8: Introduction to Paid Search Advertising

Lecture 1: The Advantages of Paid Search Advertising

Lecture 2: Exploring Keyword Research and Match Type

Lecture 3: How to Create Remarkable Digital Ads for Paid Search

Lecture 4: Organizing Your Account Structure

Chapter 9: Creating a High-Performance Email

Lecture 1: Why focus on high-performing email?

Lecture 2: How do you create a high-performing email?

Lecture 3: What do high-performing emails look like?

Chapter 10: Digital Marketing Certification Course Next Steps

Lecture 1: Congratulations! You've finished the Digital Marketing Course