Digital Marketing for Business Owners
Digital Marketing for Business Owners, available at $39.99, has an average rating of 3.25, with 42 lectures, based on 2 reviews, and has 41 subscribers.
You will learn about Simple, effective digital marketing strategies for growing their business Understand the differences between a Facebook Page and a Facebook Profile The Facebook Page Manager app and how important it is for your success How to customize and personalize automated messages to your potential customers How to use Instagram Hashtags to increase discovery of your business Learn how to create engaging content for your business using up to 9 different free apps How to schedule multiple posts for your social media pages so that you can focus on other productive things Using Google My Business app to gain free visibility on Google Search Using the WhatsApp Business App and its amazing features: Instant replies, away messages, labels, the CATALOGUE! Fantastic Learn the rudiments of boosting your posts to a larger audience on Facebook and Instagram Intermediate level Advertising – Facebook Advertising using Facebook Ads Manager Intermediate level Advertising – Google Search Engine Advertising using Google Ads Intermediate level – Understanding measurements on the web – Facebook Pixel, Google Analytics This course is ideal for individuals who are Small business owners who want to maximize social media for 10x growth or Entry-level digital marketers who want to learn the rudiments from Certified trainer or Business owners who want to take their content creation game to a whole new level It is particularly useful for Small business owners who want to maximize social media for 10x growth or Entry-level digital marketers who want to learn the rudiments from Certified trainer or Business owners who want to take their content creation game to a whole new level.
Enroll now: Digital Marketing for Business Owners
Summary
Title: Digital Marketing for Business Owners
Price: $39.99
Average Rating: 3.25
Number of Lectures: 42
Number of Published Lectures: 42
Number of Curriculum Items: 42
Number of Published Curriculum Objects: 42
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Simple, effective digital marketing strategies for growing their business
- Understand the differences between a Facebook Page and a Facebook Profile
- The Facebook Page Manager app and how important it is for your success
- How to customize and personalize automated messages to your potential customers
- How to use Instagram Hashtags to increase discovery of your business
- Learn how to create engaging content for your business using up to 9 different free apps
- How to schedule multiple posts for your social media pages so that you can focus on other productive things
- Using Google My Business app to gain free visibility on Google Search
- Using the WhatsApp Business App and its amazing features: Instant replies, away messages, labels, the CATALOGUE! Fantastic
- Learn the rudiments of boosting your posts to a larger audience on Facebook and Instagram
- Intermediate level Advertising – Facebook Advertising using Facebook Ads Manager
- Intermediate level Advertising – Google Search Engine Advertising using Google Ads
- Intermediate level – Understanding measurements on the web – Facebook Pixel, Google Analytics
Who Should Attend
- Small business owners who want to maximize social media for 10x growth
- Entry-level digital marketers who want to learn the rudiments from Certified trainer
- Business owners who want to take their content creation game to a whole new level
Target Audiences
- Small business owners who want to maximize social media for 10x growth
- Entry-level digital marketers who want to learn the rudiments from Certified trainer
- Business owners who want to take their content creation game to a whole new level
This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
Should you create a Facebook Account for your business, or should you use your personal profile to create a business page? How do you set up your business on Instagram the correct way? How do you connect your Facebook business page to your Instagram business page? How about WhatsApp Business? Is it any good for my business? How can I set up automated messages like other people do? Can I run ads that will show on both Facebook and Instagram? Can I run ads that send people to my WhatsApp? How much should I pay for ads? Do ads work? And many more valid questions.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business, and a general overview of online advertising.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Digital Marketing Course Outline
Lecture 2: Definition of Digital Marketing
Lecture 3: Organic and Paid Marketing
Lecture 4: Platforms for Digital Marketing
Chapter 2: Facebook For Business
Lecture 1: Creating a Facebook Business Page
Lecture 2: The Facebook Page Manager App – Adding other people to manage your Page
Lecture 3: Effective Messaging and Personalization
Lecture 4: Your Facebook Content Strategy
Lecture 5: Scheduling posts
Lecture 6: Facebook Live
Chapter 3: Instagram for Business
Lecture 1: Creating or switching to Instagram business profile
Lecture 2: Hashtags
Lecture 3: IGTV
Lecture 4: Instagram Stories
Lecture 5: Instagram Live
Lecture 6: Instagram Content Strategy
Lecture 7: Creativity Apps
Lecture 8: Business Insights
Chapter 4: WhatsApp for Business
Lecture 1: Getting Started – Installing WhatsApp Business
Lecture 2: Greeting Message
Lecture 3: Away Messages
Lecture 4: Labels
Lecture 5: Quick Replies
Lecture 6: Your WhatsApp Business short link
Lecture 7: WhatsApp Business Catalogue
Chapter 5: Google My Business
Lecture 1: Getting Started – Installing Google My Business
Lecture 2: Posting Content on Google My Business
Chapter 6: Advertising with Facebook
Lecture 1: Strategies for Advertising
Lecture 2: Boosting posts on Facebook
Lecture 3: Promoting posts on Instagram
Lecture 4: Facebook Pixel and Facebook SDK
Lecture 5: Facebook Ads Campaign Structure
Lecture 6: Facebook Campaign Objectives
Chapter 7: Advertising with Google
Lecture 1: Introduction to SEO and SEM
Lecture 2: Differences betweeen SEO and SEM
Lecture 3: Demonstration of SEO and SEM
Lecture 4: Google Ads Campaign Structure
Lecture 5: Sign up for Google Ads
Lecture 6: Setting up Google Ads Search Campaign
Lecture 7: Setting up Google Ads Search Campaign 2
Lecture 8: Google Analytics
Lecture 9: Installing Google Analytics on your WordPress Website
Instructors
-
Ayodeji Agboola
Facebook Certified Lead Trainer
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- 3 stars: 2 votes
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Frequently Asked Questions
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