Digital Marketing for Events
Digital Marketing for Events, available at $44.99, has an average rating of 4, with 85 lectures, based on 27 reviews, and has 222 subscribers.
You will learn about Event Marketing Social Media Marketing Google Ads Email Marketing Messenger Marketing Analytics Event Strategy This course is ideal for individuals who are Event marketers of all abilities or Event Management Students or Social Media Managers It is particularly useful for Event marketers of all abilities or Event Management Students or Social Media Managers.
Enroll now: Digital Marketing for Events
Summary
Title: Digital Marketing for Events
Price: $44.99
Average Rating: 4
Number of Lectures: 85
Number of Published Lectures: 85
Number of Curriculum Items: 85
Number of Published Curriculum Objects: 85
Original Price: £34.99
Quality Status: approved
Status: Live
What You Will Learn
- Event Marketing
- Social Media Marketing
- Google Ads
- Email Marketing
- Messenger Marketing
- Analytics
- Event Strategy
Who Should Attend
- Event marketers of all abilities
- Event Management Students
- Social Media Managers
Target Audiences
- Event marketers of all abilities
- Event Management Students
- Social Media Managers
Attract more attendees, generate more ticket sales and establish a loyal fanbase – all with this digital marketing for events course.
This is a complete course on how to marketing your event successfully in the current digital environment. Cut through the noise and get your event infront of the right audience across multiple marketing channels.
The methods outlined in this course are applicable to any size of event, whether it’s a 100 capacity educational talk, a 2,000 capacity conference or a 15,000 capacity music festival.
You will be able to create cost effective campaigns, using marketing channels your competitors won’t be using. You will learn how to create a website for your event, build a database with email and Messenger marketing. You will be able to identify the perfect ticket platform for your event and make little tweaks that can have a significant effect on your ticket sales. You will learn how to run advertisements across multiple social media platforms
By the end of the course you will know how to use a multitude of marketing tools to find new customers and turn them into loyal ambassadors for your event brand.
WHAT IS COVERED IN THIS COURSE
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Event planning – how to create a simple plan for you event
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Event marketing – how to market your event across Facebook, Instagram, Snapchat, Twitter, Google & YouTube and giving you the skills to run advertisements on other social media platforms such as LinkedIn and Pintrest.
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Ticket platforms – how to choose the right ticket platform or combination of platforms, how to get free traffic for your event, how to recruit ambassadors and reps to sell tickets for you, how to track purchases from different sources
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Registration phase – how to run a successful sign up for your event to maximise ticket sales upon launch
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How to maximise your reach during and post event
WHO IS THIS COURSE FOR
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Event organisers who want to maximise their ticket sales
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Students who are looking for a real world process on how to marketing events away from theory based learning
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Digital Marketing Managers looking to add event marketing to their skillset
WHAT KIND OF EVENTS CAN THIS BE APPLIED TO
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Music events
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Festivals
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Entertainment events
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Comedy events
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Conferences
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Educational talks
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Sporting events
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Charity events
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Fundraisers
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Hobby meetings
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Food & Drink events
INSTRUCTOR BACKGROUND
I’ve been marketing events for over 5 year, starting while at University by creating an event brand that has since turned into a national touring event in the UK. I hold the position of Digital Marketing Manager for London’s biggest electronic music event promoters and am responsible for over 60 digital event campaigns each year, ranging from 300 – 25,000 capcity.
I pride myself on using the latest technologies to achieve sell out events, all while building loyal fanbases that keep on coming back for more.
MONEY BACK GUARANTEE
The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s a promise from myself that I will go out of my way to help you succeed and understand the methods taught in this course.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Meet your instructor
Lecture 2: An introduction to digital event marketing
Lecture 3: What you will learn from this course
Chapter 2: Event Marketing Plan
Lecture 1: Why do you need an event marketing plan?
Lecture 2: Budget, ticket patterns and content strategy
Lecture 3: Customer behaviour and timeline
Chapter 3: Ticket Platforms
Lecture 1: Choosing the right ticket platform
Lecture 2: Different types of traffic – direct to consumer vs consumer actively seeking
Lecture 3: Best ticket platforms to list a music event
Lecture 4: Managing barcodes with QFlow
Lecture 5: Event listing websites for free traffic
Lecture 6: Make your event pages more appealing
Lecture 7: Understanding where your customers live
Lecture 8: Ambassadors and reps
Lecture 9: Tracking links
Lecture 10: Ticket discounts
Lecture 11: Customer habits
Lecture 12: Getting the most out of your ticket providor
Chapter 4: Visual Assets
Lecture 1: Where to find freelancers
Lecture 2: How to create your own assets
Lecture 3: Image size guidelines
Lecture 4: Playing to the algorithm
Chapter 5: The Registration/Sign Up Process
Lecture 1: Should you run a sign up for your event
Lecture 2: How to run sign ups through MailChimp
Lecture 3: How to run sign ups through Manychat
Lecture 4: How to run sign ups through Facebook Lead Generation
Lecture 5: Audience Republic
Lecture 6: Summary
Chapter 6: Creating a website
Lecture 1: Why you need a website
Lecture 2: What to include on your website
Lecture 3: Turning visitors into subscribers
Lecture 4: Google Analytics
Chapter 7: An Introduction to Social Media Advertising
Lecture 1: Overview of social media advertising
Lecture 2: The cost
Chapter 8: Facebook & Instagram Advertising
Lecture 1: Introduction to Facebook and Instagram advertising
Lecture 2: Creating a business account
Lecture 3: Ads manager overview
Lecture 4: Advertiser access
Lecture 5: Facebook pixel
Lecture 6: Audience overview
Lecture 7: Custom audiences
Lecture 8: Lookalike audiences
Lecture 9: Saved audiences
Lecture 10: Audience Insights & Interest Explorer
Lecture 11: Campaign Manager overview
Lecture 12: Bidding, funnelling, staggering & disguising
Lecture 13: Create a campaign and choose your objective
Lecture 14: Campaign Budget Optimisation and Dynamic Creative
Lecture 15: Creating a campaign – offers & conversions
Lecture 16: Creating a campaign – audiences, placement & budget
Lecture 17: Creating a campaign – dark ads
Lecture 18: Creating a campaign – instant experiences
Lecture 19: Creating a campaign – customising placements
Lecture 20: Creating a campaign – using an existing post
Lecture 21: Creating a campaign – pixel tracking
Lecture 22: Measuring your campaigns performance
Lecture 23: Creating rules
Lecture 24: Facebook tips
Lecture 25: Instagram tips
Chapter 9: Snapchat Advertising
Lecture 1: Introduction to Snapchat Advertising
Lecture 2: Creative Library
Lecture 3: Audiences
Lecture 4: Creating ads
Lecture 5: Measuring performance
Chapter 10: Twitter Advertising
Lecture 1: Introduction & creating an ad account
Lecture 2: Creating Twitter audiences
Lecture 3: Creating a campaign
Lecture 4: Measuring ad performance
Chapter 11: Google Advertising
Lecture 1: Introduction to Google Advertising
Lecture 2: Audiences
Lecture 3: Creating campaigns
Lecture 4: Measuring performance & linking YouTube accounts
Chapter 12: Additional Tips
Lecture 1: Physical Marketing
Lecture 2: During the event
Lecture 3: Post event
Lecture 4: Using professionals
Lecture 5: Using insights
Lecture 6: Targeting students
Lecture 7: Tracking links
Lecture 8: Getting an app for your event
Lecture 9: Other platforms to consider
Chapter 13: How To Apply This Knowledge
Lecture 1: Audiences
Lecture 2: Timeline
Lecture 3: Content
Lecture 4: Summary
Instructors
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Elliot Matthews
Digital Event Marketing Specialist
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 5 votes
- 4 stars: 9 votes
- 5 stars: 12 votes
Frequently Asked Questions
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Can I take my courses with me wherever I go?
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