Digital Marketing Framework – 2018 Edition

Digital Marketing Framework – 2018 Edition, available at $19.99, has an average rating of 4.44, with 41 lectures, 3 quizzes, based on 8 reviews, and has 60 subscribers.

You will learn about Develop a digital marketing framework Define and execute on client objectives Understand the influence that content has on digital marketing Package content that performs on Facebook and Google (SEO) Execute a content and SEO strategy Report on KPI's that influence business growth Understand how to integrate an Adwords, SEO, Social and Content strategy This course is ideal for individuals who are Seasoned digital marketers looking for a strategic process or Students wanting to get into digital marketing or Career changers wanting to get into digital marketing or Small business owners with an aptitude for digital It is particularly useful for Seasoned digital marketers looking for a strategic process or Students wanting to get into digital marketing or Career changers wanting to get into digital marketing or Small business owners with an aptitude for digital.

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Summary

Title: Digital Marketing Framework – 2018 Edition

Price: $19.99

Average Rating: 4.44

Number of Lectures: 41

Number of Quizzes: 3

Number of Published Lectures: 40

Number of Published Quizzes: 2

Number of Curriculum Items: 44

Number of Published Curriculum Objects: 42

Number of Practice Tests: 1

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Develop a digital marketing framework
Define and execute on client objectives
Understand the influence that content has on digital marketing
Package content that performs on Facebook and Google (SEO)
Execute a content and SEO strategy
Report on KPI's that influence business growth
Understand how to integrate an Adwords, SEO, Social and Content strategy

Who Should Attend

Seasoned digital marketers looking for a strategic process
Students wanting to get into digital marketing
Career changers wanting to get into digital marketing
Small business owners with an aptitude for digital

Target Audiences

Seasoned digital marketers looking for a strategic process
Students wanting to get into digital marketing
Career changers wanting to get into digital marketing
Small business owners with an aptitude for digital

Learn how to punch above your weight. Webgrowth’s digital marketing course is based on successful performance and growth marketing techniques. Neil Pursey takes you through the digital marketing process that Webgrowth uses in house and for their clients.�

Neil strips away the complexities of digital marketing and keeps you focused on what matters and delivers a framework that can be implemented from small businesses to the largest corporates.

The RACE model

We use Smart Insights’ RACE model and apply it to a performance formula to deliver exceptional results.�

The Traction model

We focus on the digital components of the Traction model developed by Gabriel Weinberg and show how you practically identify opportunities within the following channels; Adwords, SEO, Social Media and Email.�

Perfomance formula

Applying the formula “clickability X shareability X distribution” was a game changer for Webgrowth. We teach you how to apply these effectively within your campaign and how to build these KPI’s into a reporting framework.

Search intent vs social interest

Content runs the web but how you package and promote this content determines if you get noticed or not. Throughout the course we touch on elements that influence search intent and social interest. Knowing your business objectives will ensure you have the right framework and methodologies to address each channel.

Course Curriculum

Chapter 1: Getting started

Lecture 1: Snapshot into our methodology

Lecture 2: Introduction

Lecture 3: Our penny drop moments

Chapter 2: Business objectives

Lecture 1: Business objectives 1a

Lecture 2: Business objectives 1b

Lecture 3: Types of metrics

Lecture 4: Opinion: Digital industry needs alignment

Chapter 3: Research

Lecture 1: Introduction to research

Lecture 2: Keyword research

Lecture 3: Content pillars methodology

Lecture 4: Content research

Lecture 5: Advanced Google search techniques

Chapter 4: Website architecture

Lecture 1: Introduction to website architecture

Lecture 2: Two focus areas

Lecture 3: Duplicate content

Lecture 4: Our penny drop moment #2

Lecture 5: Page and domain authority

Lecture 6: Introduction to URL structure

Lecture 7: Internal and external links

Chapter 5: Content optimisation

Lecture 1: User journeys and content optimisation

Lecture 2: Optimising for search

Lecture 3: Anatomy of a good blog post

Lecture 4: WordPress + SEO

Lecture 5: Anatomy of good landing page

Chapter 6: Content promotion

Lecture 1: Introduction to content promotion

Lecture 2: Misconceptions of Facebook Marketing

Lecture 3: Business objectives and content promotion

Lecture 4: Traction and content promotion

Lecture 5: Search engine optimisation

Lecture 6: Fundamental principles of paid search

Lecture 7: Connecting business objectives to Google Adwords

Lecture 8: The two email strategies to consider

Chapter 7: Marketing automation

Lecture 1: Introduction to marketing automation

Lecture 2: User journeys and marketing automation

Lecture 3: Business objectives for lead nurturing

Lecture 4: Understanding workflows

Lecture 5: Remarketing to cold leads

Lecture 6: Steps to setting up Facebook remarketing

Lecture 7: Don't sell – create value

Lecture 8: Developing your content assets

Instructors

Neil Pursey
Director at Webgrowth Academy

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 3 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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