Digital Marketing Fundamentals
Digital Marketing Fundamentals, available at $49.99, has an average rating of 4.65, with 17 lectures, based on 15 reviews, and has 48 subscribers.
You will learn about Digital Marketing This course is ideal for individuals who are Beginner It is particularly useful for Beginner.
Enroll now: Digital Marketing Fundamentals
Summary
Title: Digital Marketing Fundamentals
Price: $49.99
Average Rating: 4.65
Number of Lectures: 17
Number of Published Lectures: 17
Number of Curriculum Items: 17
Number of Published Curriculum Objects: 17
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Digital Marketing
Who Should Attend
- Beginner
Target Audiences
- Beginner
This fast paced class will provide a solid foundation in the key concepts around digital marketing. Through hands-on exercises, demonstrations and examples, students will come away with an understanding of successful digital marketing strategies, the psychology of Search vs Display, Mobile vs Desktop, and web analytics. To supplement PPC concepts, we will also explore concepts of search engine optimization (SEO).
Students will complete this class with a general understanding of ppc marketing tactics, tools and resources available.
Learn about the fundamentals of Digital Marketing with an introductory level to the following topics:
Concepts & Challenges of Digital Marketing
The Digital Customer Journey
Basics of SEO
Intro to SEO link building
Keyword Research
SEO vs. PPC
Landing Page Experience
Introduction to Google & Microsoft Ads
Ad Budgets & Bids
Writing Ad Copy
Conversion Rate Optimization
Introduction to Analytics
Course Curriculum
Chapter 1: Introduction to Digital Marketing
Lecture 1: Introduction to Concepts & Challenges of Digital Marketing
Lecture 2: The Digital Customer Journey
Lecture 3: Basics of Search Engine Optimization
Lecture 4: SEO Link Building
Lecture 5: SE0 Keyword Research
Lecture 6: SEO vs. PPC
Lecture 7: Who Is The Target Audience?
Lecture 8: Off Page SEO vs. On Page SEO
Lecture 9: Integrate With Other Marketing
Lecture 10: Landing Page Experience In A Mobile First World
Lecture 11: Introduction to Google Ads & Microsoft Ads
Lecture 12: Ad Budgets & Bids
Lecture 13: Ad Copy
Lecture 14: Strategy Behind Ad Copy
Lecture 15: Conversion Rate Optimization
Lecture 16: Conversion Rate Testing
Lecture 17: Introduction to Analytics
Instructors
-
Elia Kopreski
Executive Digital Marketing Consultant
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 4 votes
- 5 stars: 11 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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