Digital Marketing Fundamentals: Social Media Strategy

Digital Marketing Fundamentals: Social Media Strategy, available at $54.99, has an average rating of 4.56, with 21 lectures, based on 818 reviews, and has 2196 subscribers.

You will learn about Learn about Social Proof and how to build a community on Social Networkds Understand the fundamentals of Social Media Marketing The difference between Earned, Owned and Paid Media How to create Personas Branding Fundamentals SMART Goalsetting on Social Media This course is ideal for individuals who are This course is aimed at marketing beginners who want to learn more about Social Media Marketing It is particularly useful for This course is aimed at marketing beginners who want to learn more about Social Media Marketing.

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Summary

Title: Digital Marketing Fundamentals: Social Media Strategy

Price: $54.99

Average Rating: 4.56

Number of Lectures: 21

Number of Published Lectures: 21

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about Social Proof and how to build a community on Social Networkds
Understand the fundamentals of Social Media Marketing
The difference between Earned, Owned and Paid Media
How to create Personas
Branding Fundamentals
SMART Goalsetting on Social Media

Who Should Attend

This course is aimed at marketing beginners who want to learn more about Social Media Marketing

Target Audiences

This course is aimed at marketing beginners who want to learn more about Social Media Marketing

This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.

After learning the fundamentals, we’ll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we’ll look at how you can create more of it for your company or yourself.

This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.

You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.

Finally, we’ll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.

This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.

Course Curriculum

Chapter 1: Einführung

Lecture 1: Intro and welcome to the course!

Chapter 2: Social Media Marketing Basics

Lecture 1: Social Media vs Traditional Media

Lecture 2: Social Media Landscape Overview

Lecture 3: Social Media from a User's point of view

Lecture 4: Social Listening – understanding our target audience

Lecture 5: Finding your Competition and learn from their mistakes

Lecture 6: Creating Personas to help you with content creation

Chapter 3: Setting Goals for Social Media Marketing

Lecture 1: Common goals for Social Media Marketing

Lecture 2: S.M.A.R.T. Goals in Social Media Marketing

Lecture 3: Identifying the right Numbers and Metrics to track

Chapter 4: Creating Content and building a community

Lecture 1: Understanding the different types of media – Owned, Earned and Paid

Lecture 2: Social Proof – creating credibility

Lecture 3: Social Proof – how to get more authentic reviews and people to vouch for us

Lecture 4: How to build a community

Lecture 5: What should you post on Facebook and Instagram?

Lecture 6: What should you post on Twitter and LinkedIn

Lecture 7: What should you post on YouTube and TikTok

Lecture 8: Creating a long term strategy

Chapter 5: Branding 101

Lecture 1: Why Branding is essential on Social Media

Lecture 2: How to become a Brand

Lecture 3: Finding the right tone of voice

Instructors

Timothy Meixner
Meixner & Ruof
Johannes Ruof
Meixner & Ruof

Rating Distribution

1 stars: 2 votes
2 stars: 9 votes
3 stars: 72 votes
4 stars: 298 votes
5 stars: 437 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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