Digital Marketing Fundamentals with Live Projects
Digital Marketing Fundamentals with Live Projects, available at Free, has an average rating of 4.31, with 31 lectures, 5 quizzes, based on 4910 reviews, and has 120254 subscribers.
You will learn about Understand different channels of digital marketing. Integrate components and channels of digital marketing in your overall marketing strategy. Learn how to track and calculate return on investment. Have the ability to create online marketing plans. This course is ideal for individuals who are Suitable for startups, entrepreneurs and in-house digital marketing teams or Very suitable for those who want to make their career in digital marketing It is particularly useful for Suitable for startups, entrepreneurs and in-house digital marketing teams or Very suitable for those who want to make their career in digital marketing.
Enroll now: Digital Marketing Fundamentals with Live Projects
Summary
Title: Digital Marketing Fundamentals with Live Projects
Price: Free
Average Rating: 4.31
Number of Lectures: 31
Number of Quizzes: 5
Number of Published Lectures: 31
Number of Published Quizzes: 5
Number of Curriculum Items: 36
Number of Published Curriculum Objects: 36
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Understand different channels of digital marketing.
- Integrate components and channels of digital marketing in your overall marketing strategy.
- Learn how to track and calculate return on investment.
- Have the ability to create online marketing plans.
Who Should Attend
- Suitable for startups, entrepreneurs and in-house digital marketing teams
- Very suitable for those who want to make their career in digital marketing
Target Audiences
- Suitable for startups, entrepreneurs and in-house digital marketing teams
- Very suitable for those who want to make their career in digital marketing
This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.
Complete with formats and worksheets, that you can apply instantly.
Course Curriculum
Chapter 1: What is Digital Marketing
Lecture 1: Digital Marketing Overview
Lecture 2: Introduction To Digital Marketing
Lecture 3: Terms and Phrases in Digital Marketing
Chapter 2: Channels of Digital Marketing
Lecture 1: Overview
Lecture 2: The Different Channels Of Digital Marketing
Lecture 3: Organic Search
Lecture 4: Social Media Marketing
Lecture 5: Paid Search
Lecture 6: Email Marketing
Lecture 7: Retargeting
Lecture 8: Case Study In Channel Selection 1
Lecture 9: Case Study In Channel Selection 2
Chapter 3: Components of Digital Marketing
Lecture 1: Overview
Lecture 2: Components Of Digital Marketing
Lecture 3: Demographics
Lecture 4: Content
Lecture 5: Website
Lecture 6: Influencers
Chapter 4: Working On Digital Marketing Strategy
Lecture 1: Overview
Lecture 2: Profiling Target Audience
Lecture 3: Profiling Competitors
Lecture 4: SWOT Analysis
Lecture 5: Creating Buyer Personas
Chapter 5: Measuring ROI in Digital Marketing
Lecture 1: Overview
Lecture 2: Creating A Digital Marketing Plan – Part A
Lecture 3: Creating A Digital Marketing Plan – Part B
Lecture 4: Template For Digital Marketing Plan
Lecture 5: Defining Goals
Lecture 6: Monetizing Goals
Lecture 7: Calculating ROIs
Chapter 6: Course Summary
Lecture 1: Summary Of The Course
Instructors
-
Sangeeta Kumar
Vice President Training -
Sangeeta
Rating Distribution
- 1 stars: 142 votes
- 2 stars: 236 votes
- 3 stars: 1153 votes
- 4 stars: 1727 votes
- 5 stars: 1652 votes
Frequently Asked Questions
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