Digital Marketing: Lead Generation Using Facebook Ads
Digital Marketing: Lead Generation Using Facebook Ads, available at $19.99, has an average rating of 4, with 48 lectures, based on 66 reviews, and has 1472 subscribers.
You will learn about Understand how to create targeted, relevant Facebook ads Understand what makes a highly converting landing page This course is ideal for individuals who are This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation It is particularly useful for This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation.
Enroll now: Digital Marketing: Lead Generation Using Facebook Ads
Summary
Title: Digital Marketing: Lead Generation Using Facebook Ads
Price: $19.99
Average Rating: 4
Number of Lectures: 48
Number of Published Lectures: 48
Number of Curriculum Items: 48
Number of Published Curriculum Objects: 48
Original Price: $49.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand how to create targeted, relevant Facebook ads
- Understand what makes a highly converting landing page
Who Should Attend
- This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation
Target Audiences
- This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation
This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience
and improve your chances of getting a positive reaction to your Facebook
advertising campaigns.
Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.
- Discover the basics of Facebook advertising
- Learn how to properly identify with your customers and avoid wasting money
- Discover the tricks to creating a landing page that converts
- Understand the different formats of Facebook Ad Targeting
Knowing how to create effective landing pages is an essential element of online lead generation.
In
the course you will learn how to avoid ‘fishing’ for your customers and
instead, create targeted and relevant Facebook ads. We’ll also examine the elements that make up a high converting landing page onlione. You’ll hear from Digital
Marketing experts, as well as benefiting from real life case studies.
From understanding the basics, through
to learning simple techniques, you will leave this
course ready to engage potential customers on Facebook and convince them to leave you their personal details.
I
designed this course to offer you
an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very
quickly. This is
why I
have prepared slide presentations with a running commentary, so you can
enjoy the visuals and explanations that go with them.
I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Welcome To The Course
Lecture 2: What Is Lead Generation & Why Does It Matter?
Lecture 3: Find Your Lead Magnet
Lecture 4: Lead Magnet Examples
Chapter 2: Understand Your Audience & Stay Relevant
Lecture 1: Why Knowing Your Audience Is So Important
Lecture 2: Create ‘Buyer Personas’ For Your Customers
Lecture 3: Large Audience vs Niche Audience
Lecture 4: Don't Go 'Fishing' With Your Ads – Get Personal
Lecture 5: Example: Fishing With Facebook Ads
Lecture 6: Why Your Facebook Ads Need To Be Targeted
Chapter 3: Some Basic Advice For Your Facebook Ads
Lecture 1: Creating A Solid Facebook Ad Design
Lecture 2: Visual Information In Facebook Ads
Lecture 3: Value Proposition In Facebook Ads
Chapter 4: Copywriting For Facebook Ads
Lecture 1: What Are You Offering Your Reader?
Lecture 2: 10 Quick Tips For Your Facebook Ad Headline
Lecture 3: Test 5-Foot Benefits vs 5-Mile Benefits
Lecture 4: How To Write Your Facebook Ad Text
Chapter 5: Facebook Targeting Options
Lecture 1: Targeting Other Facebook Pages
Lecture 2: Targeting Facebook Users By Interests
Lecture 3: Targeting Facebook Users By Purchasing Behaviour
Lecture 4: Using Facebook Custom Audiences
Lecture 5: 3 Simple Ways To Use Facebook Custom Audiences
Lecture 6: Using Facebook Lookalike Audiences
Lecture 7: How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers
Lecture 8: Targeting Facebook Users By Life Events
Chapter 6: Creating Your Landing Page
Lecture 1: Remove Distractions
Lecture 2: Conversion – The #1 Goal Of Your Landing Page
Lecture 3: Be Clear About The Action You Want Visitors To Take
Lecture 4: The Anatomy Of Your Landing Page
Lecture 5: The Importance Of Credibility
Lecture 6: Ways To Show Credibility On Your Landing Page
Lecture 7: Using Directional Cues
Lecture 8: Why You Should Consider Offering A Video On Your Landing Page
Lecture 9: Use An Effective Call To Action (CTA) Button
Chapter 7: Facebook Lead Ads
Lecture 1: What Are Facebook Lead Ads?
Lecture 2: Ways To Use Facebook Lead Ads
Lecture 3: Do You Have A Lead Magnet?
Lecture 4: Getting Started With Your Facebook Lead Ad
Lecture 5: Adding A Context Card
Lecture 6: When Context Cards Work – TheSkimm
Lecture 7: Organising Your Lead Form
Lecture 8: Reach Customers On Desktop Or Mobile
Chapter 8: Facebook Carousel Ads
Lecture 1: Carousel Ads For Selling Just One Product
Lecture 2: Using Carousel Ads To Sell Seasonal Products
Lecture 3: Case Study: How Wayfair uses Facebook Carousel Ads
Lecture 4: How King Boosted Candy Crush Using Carousel Ads
Lecture 5: Deezer – How The Music Service Rocks Carousel Ads
Lecture 6: The Turkish Fashion Retailer Riding Carousel Ads To Success
Instructors
-
Fred Williams
ESL Teacher and Founder of Mr Vocab
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 12 votes
- 4 stars: 20 votes
- 5 stars: 31 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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