Digital Marketing Masterclass in 2 Hours

Digital Marketing Masterclass in 2 Hours, available at Free, has an average rating of 4.34, with 61 lectures, based on 358 reviews, and has 5405 subscribers.

You will learn about Digital Marketing Marketing Strategy Determining Marketing Objectives Building a Marketing Plan Determining Marketing Budgets Search Engine Optimization PPC Management Content Marketing Digital Display Advertising Video Marketing Email Marketing Online Reputation Management This course is ideal for individuals who are Entrepreneurs or Corporate Marketers or Marketing Students or Marketers or Digital Marketers or Business Owners It is particularly useful for Entrepreneurs or Corporate Marketers or Marketing Students or Marketers or Digital Marketers or Business Owners.

Enroll now: Digital Marketing Masterclass in 2 Hours

Summary

Title: Digital Marketing Masterclass in 2 Hours

Price: Free

Average Rating: 4.34

Number of Lectures: 61

Number of Published Lectures: 61

Number of Curriculum Items: 61

Number of Published Curriculum Objects: 61

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Digital Marketing
Marketing Strategy
Determining Marketing Objectives
Building a Marketing Plan
Determining Marketing Budgets
Search Engine Optimization
PPC Management
Content Marketing
Digital Display Advertising
Video Marketing
Email Marketing
Online Reputation Management

Who Should Attend

Entrepreneurs
Corporate Marketers
Marketing Students
Marketers
Digital Marketers
Business Owners

Target Audiences

Entrepreneurs
Corporate Marketers
Marketing Students
Marketers
Digital Marketers
Business Owners

Digital Marketing is more important to businesses than ever before, but the ideas and concepts continue to be complicated. This course breaks down most aspects of digital marketing into bite-sized, comprehensible pieces for you to understand more easily. As an entrepreneur, business owner, and marketer myself, I have sat where you’ve sat – knowing the potential in front of me, but unsure where to begin. As an agency owner, I’ve taken the years of experience, and thousands of campaigns that I’ve built, and pulled out the key lessons that will empower you to understand digital marketing better so that you are comfortable investing in it.

Section 1 – The Basics

Here you will learn all about the foundations of digital marketing, starting with the importance of building a plan. From there, we discuss marketing budgets, and then a dive into product details. We discuss SEO, Reputation Management, Content Marketing, Email Marketing, and Video Marketing.

Section 2 – Driving Traffic

Driving qualified traffic to your website is essential in generating profitable leads for your business. Here we will dive into Google Search Ads, Digital Display Advertising, and Social Media.

Section 3 – Measuring ROI

To pull it all together, you’ll want to ensure that your plan is actually working. We’ll talk about how to set up conversion tracking (for both online and offline sales), and discuss whether you should re-invest profits into your program to experience exponential growth. Lastly, we discuss the differences between hiring in-house marketing support, or whether outsourcing to an agency is the way to go.

Enrol today, and learn the basics in under 2 hours!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Trailer

Lecture 2: Introduction

Chapter 2: Creating a Marketing Plan

Lecture 1: Why It's Important to Create a Marketing Plan

Lecture 2: Focus on Your Must-Have's

Lecture 3: Understand Where You Are Today

Lecture 4: Marketing vs. Sales

Lecture 5: Picture Success

Lecture 6: Determine Your Objectives

Lecture 7: Importance of Customer Personas

Chapter 3: How to (Re)Invest In Marketing

Lecture 1: Investment vs. Expense

Lecture 2: Fill Your Tank With Fuel

Lecture 3: Determining Your Marketing Budget Formulas

Lecture 4: Understand Your Numbers

Lecture 5: Reinvest vs. Cutting

Chapter 4: SEO Basics

Lecture 1: What Exactly Is Search Engine Optimization (SEO)?

Lecture 2: On-Page Optimizations

Lecture 3: Off-Page Optimizations

Lecture 4: How to Determine Your SEO Content Strategy

Lecture 5: What are Backlinks?

Lecture 6: What to Avoid in SEO

Lecture 7: User Experience (UX) as an SEO Strategy

Chapter 5: How to Harness & Get More Online Reviews

Lecture 1: How Important Are Online Reviews for Your Business?

Lecture 2: How To Respond to a Positive Review

Lecture 3: How To Respond to a Negative Review

Lecture 4: How To Gain More Positive Reviews

Chapter 6: Content Marketing

Lecture 1: What is Content Marketing?

Lecture 2: How to Create Your Own Content Strategy

Lecture 3: Quality vs. Quantity?

Lecture 4: Your Most Effective Mediums

Lecture 5: To Give Away Your Content or Charge For It? That's the Question

Chapter 7: Email Marketing

Lecture 1: Your Opportunity with Email Marketing

Lecture 2: How to Effectively Market Through Email Marketing

Lecture 3: When Email Marketing Hurts Your Business & How to Avoid This

Lecture 4: E-commerce vs. Brick and Mortar Stores

Chapter 8: Video Marketing

Lecture 1: The Power & Opportunity of Video Marketing

Lecture 2: Play the Long Game

Lecture 3: Types of Video Content to Create

Lecture 4: Organic Video vs. Video Advertising

Chapter 9: Google Advertising That Drives Traffic

Lecture 1: What is Google Advertising?

Lecture 2: Google Ads Campaign Strategy

Lecture 3: Google Ads Campaign Strategy – Advanced

Lecture 4: How Much Should You Invest?

Chapter 10: Digital Display Advertising (Banner Advertising)

Lecture 1: What is Digital Display Advertising?

Lecture 2: Campaign Strategy

Lecture 3: Geo-Targeting & Geo-Fencing

Lecture 4: Re-Marketing & Re-Targeting

Lecture 5: The Importance of Strong Creative

Chapter 11: Social Media

Lecture 1: Should You Even Invest Try Social Media?

Lecture 2: If You're Going To Do It, Do It Right

Lecture 3: Creating a Social Strategy

Lecture 4: Social Media Platforms Available to You

Lecture 5: Expectations on Performance

Chapter 12: Measuring Return-On-Investment

Lecture 1: Defining Your "Conversion"

Lecture 2: Conversion Tracking Through Google Analytics

Lecture 3: Offline Conversion Tracking

Lecture 4: Calculating ROI

Lecture 5: Reinvest or Reallocate?

Chapter 13: Do It Yourself or Hire an Agency?

Lecture 1: When Do You Hire an Agency?

Lecture 2: When Do You Build an Internal Team?

Lecture 3: How to Get the Most Out of Your Internal Marketing Team

Chapter 14: Conclusion

Lecture 1: Conclusion

Instructors

Kevin Wilhelm
Founder & President at POD Marketing Inc.

Rating Distribution

1 stars: 3 votes
2 stars: 9 votes
3 stars: 39 votes
4 stars: 119 votes
5 stars: 188 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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