Digital Marketing Masterclass:Get Your First 1,000 Customers
Digital Marketing Masterclass:Get Your First 1,000 Customers, available at $119.99, has an average rating of 4.58, with 212 lectures, based on 2933 reviews, and has 77726 subscribers.
You will learn about Understand the basics of growth marketing and traction channels Drill down on customer pain points and build user personas Align marketing channels with their personal preferences and skills Use Twitter and Facebook to conduct research and sales outreach Canvas Reddit, Meetup, and other platforms to canvas for customers Set up, manage, and analyze user stats & behaviors through Google Analytics Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews Set up, populate, and use an Instagram account Market using 3 different techniques on Instagram Set up, populate, and use a Snapchat account Market using 4 different techniques on SnapChat Build and maintain a press list Strategize angles for pitching and being covered by press Understand the mentality and mindset behind press & journalists Successfully manage relationships with press and pitch them successfully Build a comprehensive content marketing plan Build and maintain a content calendar Use 5 different techniques for coming up with blog & content ideas Promote their content through 6 different strategies Employ the skyscraper technique successfully Find, track, and land guest posting spots on other blogs and outlets Plan, script, and produce videos for marketing Analyze and track video marketing metrics Decide which camera equipment fits their budget and needs the best Effectively combine video marketing with pre-existing content Strategize and produce videos for marketing on YouTube Build landing pages for email or lead capture Understand the best practices of creating and promoting lead magnets, like webinars & white papers Analyze your on site SEO factors and optimize them Conduct keyword research for SEO opportunities Manage keyword density and other metrics needed for ranking on Google Design, plan, and start advertising on Google, Bing, and Facebook Analyze & understand search engine marketing & social ad marketing metrics This course is ideal for individuals who are Anyone who has a product they want to sell (does not have to be online) or Anyone who has a service they want to sell (does not have to be online) or Anyone who works in in Marketing, Sales, or Management or Anyone interested in learning how to acquire customers It is particularly useful for Anyone who has a product they want to sell (does not have to be online) or Anyone who has a service they want to sell (does not have to be online) or Anyone who works in in Marketing, Sales, or Management or Anyone interested in learning how to acquire customers.
Enroll now: Digital Marketing Masterclass:Get Your First 1,000 Customers
Summary
Title: Digital Marketing Masterclass:Get Your First 1,000 Customers
Price: $119.99
Average Rating: 4.58
Number of Lectures: 212
Number of Published Lectures: 211
Number of Curriculum Items: 212
Number of Published Curriculum Objects: 211
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the basics of growth marketing and traction channels
- Drill down on customer pain points and build user personas
- Align marketing channels with their personal preferences and skills
- Use Twitter and Facebook to conduct research and sales outreach
- Canvas Reddit, Meetup, and other platforms to canvas for customers
- Set up, manage, and analyze user stats & behaviors through Google Analytics
- Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
- Set up, populate, and use an Instagram account
- Market using 3 different techniques on Instagram
- Set up, populate, and use a Snapchat account
- Market using 4 different techniques on SnapChat
- Build and maintain a press list
- Strategize angles for pitching and being covered by press
- Understand the mentality and mindset behind press & journalists
- Successfully manage relationships with press and pitch them successfully
- Build a comprehensive content marketing plan
- Build and maintain a content calendar
- Use 5 different techniques for coming up with blog & content ideas
- Promote their content through 6 different strategies
- Employ the skyscraper technique successfully
- Find, track, and land guest posting spots on other blogs and outlets
- Plan, script, and produce videos for marketing
- Analyze and track video marketing metrics
- Decide which camera equipment fits their budget and needs the best
- Effectively combine video marketing with pre-existing content
- Strategize and produce videos for marketing on YouTube
- Build landing pages for email or lead capture
- Understand the best practices of creating and promoting lead magnets, like webinars & white papers
- Analyze your on site SEO factors and optimize them
- Conduct keyword research for SEO opportunities
- Manage keyword density and other metrics needed for ranking on Google
- Design, plan, and start advertising on Google, Bing, and Facebook
- Analyze & understand search engine marketing & social ad marketing metrics
Who Should Attend
- Anyone who has a product they want to sell (does not have to be online)
- Anyone who has a service they want to sell (does not have to be online)
- Anyone who works in in Marketing, Sales, or Management
- Anyone interested in learning how to acquire customers
Target Audiences
- Anyone who has a product they want to sell (does not have to be online)
- Anyone who has a service they want to sell (does not have to be online)
- Anyone who works in in Marketing, Sales, or Management
- Anyone interested in learning how to acquire customers
Can I ask you a question?
How many customers do you have?
If you said “none” or “not enough”, this course is for you.
In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.
You see, the hard part isn’t making a product anymore. The hard part is finding a market for your product and getting them to buy it.
“How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist.
We’re no longer living in the “field of dreams”. If you build it…. they won’t come.
In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.
We’ll cover:
• Social media marketing through Twitter, Instagram, & SnapChat
• Community management and promotion through Reddit, ProductHunt, & HackerNews
• Pitching press and getting covered in blogs, news outlets, & other media sites
• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.
• Creating & promoting video ads and video content through your site & through YouTube
• Building a long term SEO strategy
• Designing and executing CPC ad campaigns through Google, Bing, & Facebook
As always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course overview
Lecture 2: Join our community on Slack!
Chapter 2: The basics
Lecture 1: Intro to traction channels
Lecture 2: The 19 channels explained (part 1)
Lecture 3: The 19 channels explained (part 2)
Lecture 4: The growth process
Lecture 5: Two components of every growth strategy
Lecture 6: Optimization audit
Lecture 7: Optimization audit: DEMO
Lecture 8: Review & Recap: Section 2
Chapter 3: Building your strategy
Lecture 1: Intro to building your strategy
Lecture 2: What pain do you solve?
Lecture 3: Frequency & depth of the problem
Lecture 4: Review & Recap: Section 3
Chapter 4: Get your first 10
Lecture 1: Intro to manual effort section
Lecture 2: Intro to Strategy 1: Complainy people
Lecture 3: Finding the complainy people
Lecture 4: DEMO Finding the complainy people
Lecture 5: Conversing with the complainy people
Lecture 6: Intro to Twitter & why we use it
Lecture 7: Topicality on Twitter
Lecture 8: Competitors on Twitter
Lecture 9: Locating forums & like-minded communities
Lecture 10: Messaging on forums
Lecture 11: Spreading the word on Slack
Lecture 12: The wonderful world of Reddit
Lecture 13: Using your network to announce your new business
Lecture 14: DEMO Writing an email to your network
Lecture 15: Facebook & LinkedIn sharing
Lecture 16: Events & meetups
Lecture 17: Review & Recap: Section 4
Chapter 5: Get your first 100
Lecture 1: Intro to community posting
Lecture 2: Reddit overview
Lecture 3: Raising your Reddit IQ
Lecture 4: Finding your subs
Lecture 5: Optimize your experience
Lecture 6: Observing from a distance
Lecture 7: Emerging platforms: How to tell which platform is worth trying
Lecture 8: Intro to Snapchat
Lecture 9: Snapchat: Setting up your account
Lecture 10: Snapchat: Taking snaps and promoting
Lecture 11: Snapchat Tactic #1: The Takeover
Lecture 12: Snapchat Tactic #2: Run a promotion
Lecture 13: Snapchat Tactic #3: Using your Snapcode
Lecture 14: Intro to Instagram
Lecture 15: Instagram: Setting up your account
Lecture 16: Instagram: Taking and posting pictures
Lecture 17: Instagram Tactic #1: Hashtag the right way
Lecture 18: Instagram Tactic #2: Run a promotion
Lecture 19: Instagram Tactic #3: Engage with others
Lecture 20: Review & Recap: Section 5
Chapter 6: Take a break
Lecture 1: Intro to Take a break
Lecture 2: Survey of analytics tools
Lecture 3: Installing Google Analytics
Lecture 4: Exploring Google Analytics
Lecture 5: Setting up goals in Google Analytics
Lecture 6: Origin source sorting in Google Analytics
Lecture 7: Linking strategies with Bit.ly
Lecture 8: Alternate linking strategies
Lecture 9: Review & Recap: Section 6
Chapter 7: Get your first 500 – PR
Lecture 1: Intro to PR
Lecture 2: A day in the life of a reporter
Lecture 3: Common angles for getting press
Lecture 4: Basing your angle off outlet and person
Lecture 5: Pitching vs. press releases
Lecture 6: Core concepts in getting press
Lecture 7: Step 1: Finding journalists
Lecture 8: Tip: Use helpareporter.com
Lecture 9: Step 2: Researching and compiling interests of journalists
Lecture 10: Step 3: Getting the attention of journalists
Lecture 11: Tactic: Quora pull-in
Lecture 12: Tactic: Doing research & polling for journalists
Lecture 13: Step 4: Pitching and writing the email (part 1)
Lecture 14: Step 4: Pitching and writing the email (part 2)
Lecture 15: Practice writing emails and headlines
Lecture 16: Preparing a press package
Lecture 17: Closing thoughts & comments
Lecture 18: Review & Recap: Section 7
Chapter 8: Get your first 500 – Content Marketing
Lecture 1: Intro to content strategy
Lecture 2: Inbound vs. outbound
Lecture 3: Why should we define our audience?
Lecture 4: How do we define our audience?
Lecture 5: Creating user personas
Lecture 6: Content types 1: Tutorials, interviews, roundups
Lecture 7: Content types 2: Listicles, resource compilations
Lecture 8: Content types 3: Company stories, case studies, infographics
Lecture 9: Content types 4: Minisites, ultimate guides
Lecture 10: Common topics you can use (part 1)
Lecture 11: Common topics you can use (part 2)
Lecture 12: The key to content creation
Lecture 13: Creating a system for recording your ideas
Lecture 14: What to write: #1 Google autocomplete
Instructors
-
Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Rating Distribution
- 1 stars: 40 votes
- 2 stars: 70 votes
- 3 stars: 330 votes
- 4 stars: 842 votes
- 5 stars: 1651 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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