Digital Marketing Mastery
Digital Marketing Mastery, available at $199.99, has an average rating of 4.61, with 35 lectures, based on 466 reviews, and has 1623 subscribers.
You will learn about Design a marketing funnel and assign relevant KPI’s Create 8 different pieces of content marketing to overcome each potential customer object Write a 3-part email indoctrination series to welcome people to your email list and business Determine the best marketing strategy for the business objective (search vs discovery) Identify and locate their ideal customers online and create a plan to engage with them there This course is ideal for individuals who are A marketer, marketing director, marketing manager, or CMO who wants to make sure that they understand their field and position and important points and concepts that aren’t taught in business school. or They are responsible for overseeing the businesses marketing strategy and need to know what’s important and what’s not, where to focus their efforts, attention, and budget, and how to measure and manage their campaigns. They have a basic understanding of marketing but are often unable to apply theoretical knowledge It is particularly useful for A marketer, marketing director, marketing manager, or CMO who wants to make sure that they understand their field and position and important points and concepts that aren’t taught in business school. or They are responsible for overseeing the businesses marketing strategy and need to know what’s important and what’s not, where to focus their efforts, attention, and budget, and how to measure and manage their campaigns. They have a basic understanding of marketing but are often unable to apply theoretical knowledge.
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Summary
Title: Digital Marketing Mastery
Price: $199.99
Average Rating: 4.61
Number of Lectures: 35
Number of Published Lectures: 35
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 35
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Design a marketing funnel and assign relevant KPI’s
- Create 8 different pieces of content marketing to overcome each potential customer object
- Write a 3-part email indoctrination series to welcome people to your email list and business
- Determine the best marketing strategy for the business objective (search vs discovery)
- Identify and locate their ideal customers online and create a plan to engage with them there
Who Should Attend
- A marketer, marketing director, marketing manager, or CMO who wants to make sure that they understand their field and position and important points and concepts that aren’t taught in business school.
- They are responsible for overseeing the businesses marketing strategy and need to know what’s important and what’s not, where to focus their efforts, attention, and budget, and how to measure and manage their campaigns. They have a basic understanding of marketing but are often unable to apply theoretical knowledge
Target Audiences
- A marketer, marketing director, marketing manager, or CMO who wants to make sure that they understand their field and position and important points and concepts that aren’t taught in business school.
- They are responsible for overseeing the businesses marketing strategy and need to know what’s important and what’s not, where to focus their efforts, attention, and budget, and how to measure and manage their campaigns. They have a basic understanding of marketing but are often unable to apply theoretical knowledge
Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.
You’ll discover the proven principles that all great marketing campaigns are built on and learn how to create killer campaigns of your very own.
Learn how to tap into a neverending supply of content ideas and create high converting content that makes sales without sounding “salesy” and the secret to overcoming objections in advance.
Identify and target your perfect market online and create the most effective social media marketing campaigns using today’s most popular platforms.
Design and build your own automatic customer-generating marketing funnel and discover the simple strategy that guarantees profitability right from the very first click.
Email marketing is one of the most effective and profitable tools available to today’s modern digital marketer. This will show you exactly how to make email your email list your most valuable asset. Ever.
Data is what separates the amateurs from the pros. Discover the most important digital marketing metrics to track and create your very own digital marketing metrics tracking sheet.
Above all else…
Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduce instructor and background, course overview
Lecture 2: Activity – Reflection activity: What do you want to get out of this course
Chapter 2: Section 2: Digital Marketing Fundamentals
Lecture 1: Lecture 3: Digital Marketing 101
Lecture 2: Lecture 4 Segmentation, Targeting, Positioning and Differentiation
Lecture 3: Lecture 5: 80/20 Marketing
Lecture 4: Lecture 6: Ideal Customer Avatar (demo, geo, psycho)
Lecture 5: Lecture 7: Activity – Identifying your ideal customer (Ideal Avatar Worksheet)
Lecture 6: Lecture 8 Business Model Optimization (offers, tiers, retention)
Lecture 7: Lecture 9 Market Research
Chapter 3: Section 3: Content Marketing (5 lectures)
Lecture 1: Lecture 10 How to make sales with your business’s story
Lecture 2: Lecture 11: Activity – Write a story using these guidelines
Lecture 3: Lecture 12: The 8 Types Of Effective Content
Lecture 4: Lecture 13: Activity – Create 8 different pieces of content marketing
Lecture 5: Lecture 14 How to overcome the 7 most common buying objections
Lecture 6: Lecture 15 The Content Multiplier Formula (How to turn 1 into 12)
Lecture 7: Lecture 16 – SEO (How To Optimize Your Content)
Chapter 4: Section 4: Social Media Marketing (7 lectures) – Keep it shorter
Lecture 1: Lecture 17 -Intro to social media – focus on video
Lecture 2: Lecture 18- Facebook
Lecture 3: Lecture 19 – Instagram
Lecture 4: Lecture 20 -YouTube
Lecture 5: Lecture 21 – LinkedIn
Lecture 6: Lecture 22 -Twitter
Lecture 7: Lecture 23-TikTok
Lecture 8: Lecture 24: Activity – Identify and locate their ideal customers online
Chapter 5: Section 5: The Marketing Funnel (i.e. Customer Journey) (3 lectures)
Lecture 1: Lecture 25 – How to create a customer generating marketing funnel
Lecture 2: Lecture 26 – Digital Marketing Math (funnel math)
Lecture 3: Lecture 27: Activity – Design a marketing funnel and assign relevant KPI’s
Chapter 6: Section 6: Email Marketing (5 lectures)
Lecture 1: Lecture 28 – The 10 Key Elements To All High Performing Emails
Lecture 2: Lecture 29 – 7 Proven Email Subject Lines That Get Opened
Lecture 3: Lecture 30 – 10 Email Marketing Tips To Make More Sales
Lecture 4: Lecture 31 – Email Marketing Automation
Lecture 5: Lecture 32: Activity – Write a 3-part email indoctrination series
Chapter 7: Section 7: Data & Analytics ( 3 lectures)
Lecture 1: Lecture 33 – Digital Marketing Metrics
Lecture 2: Lecture 34: Activity – Creating a Digital Marketing Tracking Sheet
Lecture 3: Lecture 35 – What’s Next?
Instructors
-
Adam Erhart
Marketing Strategist
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 5 votes
- 3 stars: 43 votes
- 4 stars: 177 votes
- 5 stars: 240 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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