Digital Marketing & Performance Marketing fundamental course
Digital Marketing & Performance Marketing fundamental course, available at $49.99, has an average rating of 4.42, with 23 lectures, based on 1032 reviews, and has 16852 subscribers.
You will learn about Fundamentals of Digital Marketing, Performance Marketing and Online Advertising Digital Marketing terminology and explanations Digital Marketing Ad formats and sizes Types of Digital Marketing audience Digital Marketing research and audits Overview of Digital Marketing channels and modules Important digital marketing channels like Google Ads Introduction to Web Analytics and tools Reporting in Digital Marketing Automation tools in Digital Marketing Media Planning and Strategy This course is ideal for individuals who are Absolute beginner who wants to systematically learn digital marketing or Anyone who wants to learn Digital Marketing to make a career or grow your own business It is particularly useful for Absolute beginner who wants to systematically learn digital marketing or Anyone who wants to learn Digital Marketing to make a career or grow your own business.
Enroll now: Digital Marketing & Performance Marketing fundamental course
Summary
Title: Digital Marketing & Performance Marketing fundamental course
Price: $49.99
Average Rating: 4.42
Number of Lectures: 23
Number of Published Lectures: 23
Number of Curriculum Items: 23
Number of Published Curriculum Objects: 23
Original Price: $49.99
Quality Status: approved
Status: Live
What You Will Learn
- Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
- Digital Marketing terminology and explanations
- Digital Marketing Ad formats and sizes
- Types of Digital Marketing audience
- Digital Marketing research and audits
- Overview of Digital Marketing channels and modules
- Important digital marketing channels like Google Ads
- Introduction to Web Analytics and tools
- Reporting in Digital Marketing
- Automation tools in Digital Marketing
- Media Planning and Strategy
Who Should Attend
- Absolute beginner who wants to systematically learn digital marketing
- Anyone who wants to learn Digital Marketing to make a career or grow your own business
Target Audiences
- Absolute beginner who wants to systematically learn digital marketing
- Anyone who wants to learn Digital Marketing to make a career or grow your own business
I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation
*Note: You can also buy this course from our website “Senator We Run Ads” and might be cheaper in your country
Apart from concepts across industry, this course also includes complete in-depth course on Google Ads and introduction to 20+ tools
This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Digital marketing, whether it is technical, theoritical or related to the day to day operations
What is this course?
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Fundamentals of Digital Marketing
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Google Ads from scratch to advanced level
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Foundational course to make a strong base
Who is it for?
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Absolute beginner in the field of Digital Marketing and Performance Marketing
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Anyone who wants to learn Digital Marketing to make a career or grow their own business
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Preparation for an interview for Digital Marketing roles
What should I expect from this course?
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Know how of all aspects of Digital marketing in the current world
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Get familiar with Digital Marketing industry
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Be ready to to dive into a specific Digital Marketing module
What can I do after this course?
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Become an expert in one of the modules of DM or Performance Marketing
What does this course contain?
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10 modules or sections to make this fun and easy (Including Google Ads complete course)
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Equivalent to a diploma if not better
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Some modules contain quizzes with links in description
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Important resources that you’ll need forever
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Course Structure
How do I use this course effectively?
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Attempt the quizzes
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Make notes
A word from creator:
It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learn
I have run and overseen marketing budgets of more than $50M in my 9 years of career
Love and peace
Ovais
Course Curriculum
Chapter 1: Module 1: Introduction to Digital Marketing
Lecture 1: Introduction to Digital and Performance Marketing (Video 1)
Chapter 2: Module 2 – Digital Marketing terminology
Lecture 1: Digital Marketing terminology (Video 2)
Lecture 2: Digital Marketing terminology contd. (Video 3)
Chapter 3: Module 3 – Digital Marketing channels and Formats
Lecture 1: Digital Marketing channels (Video 4)
Lecture 2: Digital Marketing channels contd.(Video 5)
Lecture 3: Digital Marketing channels contd. (Video 6)
Chapter 4: Module 4 – Digital Marketing research, Market Overview and Audit
Lecture 1: Digital Marketing research and Competitor Audit
Lecture 2: Tools for Research and Audit
Chapter 5: Audience – Analysis, Sizing and Tools
Lecture 1: Introduction to Audience and types of audience (Video 9)
Lecture 2: Audiences types available in platforms
Lecture 3: Persona and Avatar (Video 11)
Chapter 6: Google Ads
Lecture 1: Google Ads Search Campaigns
Lecture 2: Google Ads advanced
Chapter 7: Analytics and Tools
Lecture 1: Introduction to Analytics and Google Analytics UA
Lecture 2: Introduction to Google Analytics 4 // GA4
Lecture 3: UTM parameters
Lecture 4: Microsoft Clarity
Chapter 8: Reporting
Lecture 1: Fundamentals of reporting
Lecture 2: Introduction to Data Studio // Looker Studio
Chapter 9: Breifing, Media Planning and Startegy
Lecture 1: What questions to ask and structure of breifing
Lecture 2: Introduction to media planning
Lecture 3: Digital Marketing strategy // Case study for job interviews
Chapter 10: Digital Marketers toolkit
Lecture 1: 30 tools every digital marketer should know
Instructors
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Ovais Ahmad
Performance Marketing professional
Rating Distribution
- 1 stars: 11 votes
- 2 stars: 11 votes
- 3 stars: 75 votes
- 4 stars: 324 votes
- 5 stars: 611 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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