Digital Marketing Strategy

Digital Marketing Strategy, available at $19.99, with 22 lectures, and has 2 subscribers.

You will learn about Establishing your social media strategy Conducting a social media audit Refining your content mix Optimizing paid, earned, shared, and owned media This course is ideal for individuals who are Entrepreneurs looking to establish their digital marketing department or Business owners looking to transform their marketing into a more digitalized platform or Marketing managers aiming to transition into the digital marketing world or Digital marketing managers looking to optimize their strategies and plans It is particularly useful for Entrepreneurs looking to establish their digital marketing department or Business owners looking to transform their marketing into a more digitalized platform or Marketing managers aiming to transition into the digital marketing world or Digital marketing managers looking to optimize their strategies and plans.

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Summary

Title: Digital Marketing Strategy

Price: $19.99

Number of Lectures: 22

Number of Published Lectures: 22

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Establishing your social media strategy
Conducting a social media audit
Refining your content mix
Optimizing paid, earned, shared, and owned media

Who Should Attend

Entrepreneurs looking to establish their digital marketing department
Business owners looking to transform their marketing into a more digitalized platform
Marketing managers aiming to transition into the digital marketing world
Digital marketing managers looking to optimize their strategies and plans

Target Audiences

Entrepreneurs looking to establish their digital marketing department
Business owners looking to transform their marketing into a more digitalized platform
Marketing managers aiming to transition into the digital marketing world
Digital marketing managers looking to optimize their strategies and plans

Social media is now a huge marketing field with many different complexities and ramifications. In the Social Media Strategies course, we will help you solve this complexity and turn the platforms into a paved path for marketing exploitation. This course deals with everything related to digital marketing strategies, from understanding the mechanism of audience targeting and analyzing competitors on social media, to how to determine the buyer persona and study his purchasing behavior.

Get a fresh perspective on your content, your choice of platform, and your strategy. Join a short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.

The Social Media Strategies course also deals with explaining the SWOT analysis model and clarifying what is meant by KPIs and their mechanism of action. The course does not neglect to answer many questions, the most important of which are: how to create marketing content, what are the ways to write creative content, in addition to studying the image of brands and how to calculate the customer conversion rate.

Upon completion of the course, you will be able to understand social media analysis tools, how data is read, in addition to how to measure the success of goals, as well as formulating them from the beginning.

Course Curriculum

Chapter 1: The Digital Marketing Basics

Lecture 1: Digital Marketing Principles

Lecture 2: Outbound Vs. Inbound

Lecture 3: Digital Marketing Framework

Lecture 4: Digital marketing Channels_1

Lecture 5: Digital Marketing Elements 1 Content Marketing

Lecture 6: Digital Marketing Elements 2 SEO

Lecture 7: Digital Marketing Elements 3 Paid Media (PPC)

Lecture 8: Digital Marketing Elements 4 Email Marketing

Lecture 9: Digital Marketing Elements 5 Social Media

Lecture 10: Digital Marketing Elements 6 Analytics

Lecture 11: Digital research

Chapter 2: The Components & Elements Of Digital Strategy

Lecture 1: The Buyer's Journey

Lecture 2: Digital Marketing Functions

Lecture 3: Digital Strategy and Resources

Lecture 4: Budgeting

Lecture 5: Determining ROI

Lecture 6: KPIs

Lecture 7: Review & Adapt, Digital Activities & Research

Lecture 8: Social Listening, Digital Audit & Audit Structure

Lecture 9: Creative and Content Strategy & Planning

Lecture 10: Channel Specifications and Identification

Lecture 11: Media Plan & Campaign Action Plan & Results

Instructors

e3 Business
We aims to help entrepreneurs achieving their business goals

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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