Digital Marketing Strategy for Managers

Digital Marketing Strategy for Managers, available at $19.99, has an average rating of 3.65, with 5 lectures, based on 18 reviews, and has 374 subscribers.

You will learn about Search engine optimisation (SEO) Relationship between social media, e-commerce and websites Free aspect of digital marketing This course is ideal for individuals who are Marketing managers or Entrepreneurs or Public Relations specialists or Commerce students or Social media enthusiasts or Business Owners or Corporate employees It is particularly useful for Marketing managers or Entrepreneurs or Public Relations specialists or Commerce students or Social media enthusiasts or Business Owners or Corporate employees.

Enroll now: Digital Marketing Strategy for Managers

Summary

Title: Digital Marketing Strategy for Managers

Price: $19.99

Average Rating: 3.65

Number of Lectures: 5

Number of Published Lectures: 5

Number of Curriculum Items: 5

Number of Published Curriculum Objects: 5

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Search engine optimisation (SEO)
Relationship between social media, e-commerce and websites
Free aspect of digital marketing

Who Should Attend

Marketing managers
Entrepreneurs
Public Relations specialists
Commerce students
Social media enthusiasts
Business Owners
Corporate employees

Target Audiences

Marketing managers
Entrepreneurs
Public Relations specialists
Commerce students
Social media enthusiasts
Business Owners
Corporate employees

A time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory images which simplify the information overload produced by the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy. Above all, you will enjoy the simplicity with which the ideas are explained. Enjoy!

Course Curriculum

Chapter 1: Conceptualizing and Visualizing

Lecture 1: Conceptualizing Digital Marketing Strategy

Chapter 2: Search Engine Optimisation (SEO) – Building robust on-line Architecture

Lecture 1: SEO

Chapter 3: Cost per Click (CPC) – Archery & Advertising

Lecture 1: CPC

Chapter 4: Targeting Consumer Searchers

Lecture 1: Targeting Consumer Searchers

Chapter 5: Ranking & Multi-Platform Linkages

Lecture 1: Ranking & Multi-Platform Linkages

Instructors

Navine Christian
Business Strategy Professional

Rating Distribution

1 stars: 2 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 5 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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