Digital Marketing Strategy & Tactics with Dekker

Course Curriculum

Chapter 1: Digital Marketing Strategy & Planning

Lecture 1: Digital Marketing Strategy

Lecture 2: Where to Start with Digital Marketing

Lecture 3: Amplify What's Already Working

Lecture 4: 5 Advanced Digital Marketing Tips

Lecture 5: Digital Marketing Plan Template

Lecture 6: Digital Marketing with Video Interviews

Lecture 7: Anti Detect Browsers

Lecture 8: 2 Types of Digital Marketing

Lecture 9: Digital Marketing Calendar Management

Chapter 2: Facebook Digital Marketing

Lecture 1: Intro to Profitable Campaigns

Lecture 2: Introduction to Facebook Ads for Consumer Marketing

Lecture 3: How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach

Lecture 4: What Is Broad Facebook Advertising

Lecture 5: Orange

Lecture 6: Memory as an Advertising Objective

Lecture 7: Reach as a Facebook Ads Goal

Lecture 8: Awareness Objective: People Need to Hear about You to Buy You!

Lecture 9: Advertising Old Brands & New Brands

Lecture 10: How Advertising Really Works

Lecture 11: Dangers of Relying on Facebook Click Data [Example]

Lecture 12: Profit Growth

Lecture 13: Low Frequency for Facebook Ads

Lecture 14: Optimization & Distinctiveness

Lecture 15: Facebook Ads Targeting Is Not Accurate

Lecture 16: Geographic Targeting Issue with Facebook Ads

Lecture 17: Fixing Inaccuracies with Facebook Ads

Lecture 18: Asymmetric Advantages

Lecture 19: Auditing Reach Awareness Campaigns within the Facebook Ads Interface

Lecture 20: Fixing Problematic Targeting

Lecture 21: Facebook Reach Maximization Challenge

Lecture 22: Avoid Junk Inventory Placements

Lecture 23: Attention Metrics

Lecture 24: Can You Trust Facebook's Data?

Lecture 25: Broad Marketing Overview

Lecture 26: Narrow Facebook Ads Introduction

Lecture 27: Retargeting 1

Lecture 28: Retargeting vs Lead Generation

Lecture 29: Setting Up a Lead Generation Campaign with Standard Targeting

Lecture 30: Setting Up Lookalike Lead Generation Campaigns

Lecture 31: Retargeting 2

Lecture 32: Setting Up a Retargeting Campaign with Facebook Ads

Lecture 33: Other In-Market Targeting

Lecture 34: Facebook Audience Management 1 – Customer List

Lecture 35: Facebook Audience Management 2 – Lookalikes

Lecture 36: Audience Management 3 – LeadEnforce

Lecture 37: Instant Experiences Advantages with Facebook Ads

Lecture 38: Instant Experience Example

Lecture 39: Creating Instant Experiences

Lecture 40: Creating Instant Experiences – Templates

Lecture 41: Facebook Dynamic Creative

Lecture 42: Traffic Objective

Lecture 43: Narrow Advertising Overview

Lecture 44: Objectives 1 – B2B Facebook Ads

Lecture 45: Objectives 2 – B2B Facebook Ads

Lecture 46: Objectives 3 – Facebook Ads

Lecture 47: Lead Gen Targeting 1 – Facebook Ads

Lecture 48: Advanced Facebook Targeting with LeadEnforce – Facebook Ads

Lecture 49: Lead Gen Forms with Facebook Ads

Lecture 50: Streamlined Lead Gen Form Example

Lecture 51: Downloading Leads from Facebook Ads

Lecture 52: Facebook Lead Issue

Lecture 53: Automatic Lead Nurturing – Facebook Ads

Lecture 54: Typical Nurture Sequence

Lecture 55: Message Conversation Ads on Facebook

Lecture 56: OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp

Lecture 57: Look Alike Targeting for Facebook Ads

Lecture 58: "Best practices for building B2B Lookalike audiences"

Lecture 59: Native Targeting & Instagram

Lecture 60: Facebook Native Targeting B2B

Lecture 61: B2B Facebook Native Targeting Examples

Lecture 62: Native Facebook Ads Targeting Issues