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Digital Marketing Success: Proven Science and Design

Marketing

Rating4.2
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Digital Marketing Success: Proven Science and Design, available at $49.99, has an average rating of 4.15, with 45 lectures, based on 428 reviews, and has 39633 subscribers.

You will learn about Design and implement effective and aesthetically pleasing social media images and ads Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing Apply effective color, including appropriate hue, saturation, and value, in social media marketing Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more. This course is ideal for individuals who are This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing. or This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images. or This course is for people who want to learn how to write effectively in social media marketing posts. or This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on. or This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it. It is particularly useful for This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing. or This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images. or This course is for people who want to learn how to write effectively in social media marketing posts. or This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on. or This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Enroll now: Digital Marketing Success: Proven Science and Design

Summary

Title: Digital Marketing Success: Proven Science and Design

Price: $49.99

Average Rating: 4.15

Number of Lectures: 45

Number of Published Lectures: 45

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Design and implement effective and aesthetically pleasing social media images and ads
  • Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
  • Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
  • Apply effective color, including appropriate hue, saturation, and value, in social media marketing
  • Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
  • Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.

Who Should Attend

  • This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
  • This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
  • This course is for people who want to learn how to write effectively in social media marketing posts.
  • This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
  • This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Target Audiences

  • This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
  • This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
  • This course is for people who want to learn how to write effectively in social media marketing posts.
  • This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
  • This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?

Then this course is for you.

Perhaps you’re a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.

Learn the Science-Based Methods of Effective Social Media and Digital Marketing:

In this course, you’ll learn from three types of lectures:

  1. Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands’ campaigns over a number of years to see what factors contribute to higher engagement.

  2. Practical, hands-on exercises to put these principles into practice by designing social media images and ads.

  3. “Behind the scenes” lectures where I upload the images we’ve designed together and then confirm the earlier large-scale studies with small-scale tests.

Course Structure and Progression:

In this course, you’ll learn and apply the industry-standard design principles, and then you’ll learn and apply the science of getting more clicks and engagement. You’ll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You’ll design ads and images throughout the course in order to put these principles into practice.

Practical Projects:

If you want to follow along with me exactly in the handful of practical exercises, then you’ll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you’ll need Photoshop. Of course, if you’re only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won’t need the software.

See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!

Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical “names of files affects your YouTube SEO” lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked).

The information you learn in this course is the result of five months’ studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.

Course Curriculum

Chapter 1: Introduction to the Amazing Science of Effective Social Media Marketing

Lecture 1: The Art and Science of Effective Social Media Images and Ads

Lecture 2: How to Get Adobe Photoshop (Optional)

Lecture 3: What Leads to More Clicks? Our First Science-Based Tip.

Lecture 4: Image Editing Options and Ad/Post Size Guidelines

Lecture 5: A Quick Note about Photoshop Creative Cloud and Mac vs. PC

Lecture 6: [ACTIVITY + EXPERIMENT] Image Size for Engagement: Our First Design/Experiment

Lecture 7: Join Our Facebook Group and Community for Ad/Image Design Feedback and Critique!

Chapter 2: Best Design Practices for Effective Social Media Images and Ads

Lecture 1: Overview of Using Photoshop for Ad and Social Media Images

Lecture 2: The Importance of Color and Tone in Social Media Images

Lecture 3: YouTube Thumbnail Image Guidelines

Lecture 4: [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Contrast and Color

Lecture 5: [ACTIVITY] Create a YouTube Thumbnail Image Using Effective Tonality and Color

Lecture 6: Effective Composition in Social Media Images

Lecture 7: Effective and Relevant Typography in Social Media Images

Lecture 8: YouTube Profile Image and Channel Art Guidelines

Lecture 9: [ACTIVITY] Design an Effective YouTube Channel Icon and Channel Art

Chapter 3: The Science of More Clicks in Online Ads and Images

Lecture 1: Science of More Clicks and Engagement Section Introduction

Lecture 2: Relevance for More Clicks

Lecture 3: The Science-Backed Marketing Secrets of Online Animated Ads and Images

Lecture 4: [ACTIVITY] Create an Animated Ad/Image Post

Lecture 5: [ACTIVITY] Create a Cinemagraph for Posts and Ads

Lecture 6: Quick Note: Branding Online with Fewer Clicks

Chapter 4: Effective Writing and Appeals for More Clicks and Customers

Lecture 1: Writing and Appeals Section Introduction

Lecture 2: Appealing to Practicality and Fun for More Marketing Success

Lecture 3: The Proven Effect of Pricing, Promotions, and Call to Action on Online Ads

Lecture 4: [ACTIVITY + EXPERIMENT] Pricing and Promotions

Lecture 5: [ACTIVITY + EXPERIMENT] Call to Action

Lecture 6: Clickbait and When Not to be Too Mysterious

Lecture 7: Brand Personification for More Likes, Shares, and Comments

Chapter 5: The Science of Color in Commerce: Get More Clicks and Customers with Color

Lecture 1: Effective and Relevant Color in Online Ads and Images Section Introduction

Lecture 2: Science of Color Reactions and Associations

Lecture 3: Sell More with Science: Color and Online Commerce

Lecture 4: [ACTIVITY + EXPERIMENT] Warm and Cool Colors in Images Posts

Lecture 5: Effective Contrast for More Clicks and Customers

Lecture 6: Appropriate Value and Saturation for More Effective Ads

Lecture 7: [ACTIVITY + EXPERIMENT] Value and Saturation in Online Ads

Lecture 8: Context, Branding, and Cultural Tips for Effective Online Color

Chapter 6: More Science-Based Marketing Secrets for Facebook and Twitter

Lecture 1: Design for More Likes, Comments, and Shares on Facebook Brand Posts

Lecture 2: Get More Re-Tweets: Informational and Emotional Appeals

Lecture 3: Get More Re-Tweets: Effective Hashtag Methods

Chapter 7: More Science-Based Secrets of Effective Social Media Marketing

Lecture 1: Building Community in Social Media and Web Sites

Lecture 2: Successful Social Media Seeding Methods to More Likely Go Viral

Lecture 3: Social Media Word-of-Mouth and Future-Framed Marketing

Chapter 8: Conclusion

Lecture 1: Conclusion: The Art and Science of Effective Social Media Images and Ads

Lecture 2: Bonus: Learn Even More in My Other Courses with These Discount Coupons.

Instructors

Rating Distribution

  • 1 stars: 11 votes
  • 2 stars: 14 votes
  • 3 stars: 55 votes
  • 4 stars: 145 votes
  • 5 stars: 203 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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