Digital Marketing: Target Audience, STP & Brand Storytelling
Digital Marketing: Target Audience, STP & Brand Storytelling, available at Free, has an average rating of 4.7, with 10 lectures, based on 46 reviews, and has 2024 subscribers.
You will learn about Segmentation, Targeting and Positioning basics How to find your target audience in 6 simple steps Brand storytelling basics and how to use it in your communications strategy 9 Effective storytelling strategies you can start using today You'll be able to run successful and cost effective marketing campaigns You'll learn how to create a memorable brand This course is ideal for individuals who are Marketers and businesses of all sizes or Brand and Business owners or Entrepreneurs or Anyone in the process of establishing their first business It is particularly useful for Marketers and businesses of all sizes or Brand and Business owners or Entrepreneurs or Anyone in the process of establishing their first business.
Enroll now: Digital Marketing: Target Audience, STP & Brand Storytelling
Summary
Title: Digital Marketing: Target Audience, STP & Brand Storytelling
Price: Free
Average Rating: 4.7
Number of Lectures: 10
Number of Published Lectures: 10
Number of Curriculum Items: 10
Number of Published Curriculum Objects: 10
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Segmentation, Targeting and Positioning basics
- How to find your target audience in 6 simple steps
- Brand storytelling basics and how to use it in your communications strategy
- 9 Effective storytelling strategies you can start using today
- You'll be able to run successful and cost effective marketing campaigns
- You'll learn how to create a memorable brand
Who Should Attend
- Marketers and businesses of all sizes
- Brand and Business owners
- Entrepreneurs
- Anyone in the process of establishing their first business
Target Audiences
- Marketers and businesses of all sizes
- Brand and Business owners
- Entrepreneurs
- Anyone in the process of establishing their first business
In this course you will work out how to segment, target, position your brand, how to define your audience and how to use brand storytelling to hook your audience in, through a journey that they’re invested in. In other words you will have a better understanding at who you are trying to target and how to best target them.
You’ve probably come across this quote before:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
But have you ever considered how do you make people feel?
Brand storytelling is the art of connecting the hearts and minds of your audience to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence.
In an ideal world, everyone would be interested in purchasing your product or service, but to define your target market as “everyone” it’s not wise, and it does a disservice to your actual target market; by over-widening your scope, you fail to inform and educate your actual audience about how your product or service can improve their lives.
By the end of this class you’ll have identified your audience and you’ll have the knowledge to develop hyper-targeted positioning and messaging, and you will have 9 storytelling strategies ready to go, which translate into more effective marketing, relevant to your target audience.
In this class you’ll learn:
-
What STP marketing is
-
Benefits and how it can be used
-
How to leverage it for your brand strategy
-
How to find your target audience
-
What is brand storytelling
-
Why is it so effective and how to leverage it
-
Brand storytelling strategies
This course is a beginners mini masterclass of Branding & Positioning. There’re much more things you are going to learn which I will teach you in upcoming sections.
Thank You For Enrolling in This Course
Course Curriculum
Chapter 1: Segmentation, Targeting, Positioning
Lecture 1: What is STP marketing model
Lecture 2: Benefits of STP model
Lecture 3: STP model breakdown
Chapter 2: Find your target audience | 6-step framework
Lecture 1: How to find your target market
Lecture 2: Conclusion
Chapter 3: Brand Storytelling
Lecture 1: What is brand storytelling
Lecture 2: Why is brand storytelling so effective
Lecture 3: How do you leverage storytelling for your brand
Lecture 4: Brand storytelling strategies
Lecture 5: Conclusion
Instructors
-
Stella Chrysaki
Digital Marketing Expert | Marketing Instructor
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 3 votes
- 4 stars: 18 votes
- 5 stars: 22 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024