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Digital Marketing with Google Ads & Facebook 4 entrepreneurs

Marketing

Rating4.3
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Digital Marketing with Google Ads & Facebook 4 entrepreneurs, available at $49.99, has an average rating of 4.25, with 53 lectures, based on 81 reviews, and has 2708 subscribers.

You will learn about Drive traffic to your website or business with adwords and facebook Learn to setup facebook page, groups, messenger and videos for business promotion Get Calls and Text Messages to your business with adwords and facebook Use Video marketing to promote your business with adwords and facebook Learn to use facebook advertising to promote your business Effectively Setup & use Google's Search, Display and other campaign's type to drive your business Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue. Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners. Learn conversion setup, attribution model, keyword research and Remarketing Launching your own marketing campaign using the template provided with this course This course is ideal for individuals who are Entrepreneurs who are looking to promote their business or DIY webmasters and bloggers or Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business or Local Business Owners who are looking to use adwords or its alternatives to promote their businesses. or Youtubers or Who want to learn digital marketing, google adwords & facebook marketing It is particularly useful for Entrepreneurs who are looking to promote their business or DIY webmasters and bloggers or Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business or Local Business Owners who are looking to use adwords or its alternatives to promote their businesses. or Youtubers or Who want to learn digital marketing, google adwords & facebook marketing.

Enroll now: Digital Marketing with Google Ads & Facebook 4 entrepreneurs

Summary

Title: Digital Marketing with Google Ads & Facebook 4 entrepreneurs

Price: $49.99

Average Rating: 4.25

Number of Lectures: 53

Number of Published Lectures: 53

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

  • Drive traffic to your website or business with adwords and facebook
  • Learn to setup facebook page, groups, messenger and videos for business promotion
  • Get Calls and Text Messages to your business with adwords and facebook
  • Use Video marketing to promote your business with adwords and facebook
  • Learn to use facebook advertising to promote your business
  • Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
  • Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
  • Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
  • Learn conversion setup, attribution model, keyword research and Remarketing
  • Launching your own marketing campaign using the template provided with this course

Who Should Attend

  • Entrepreneurs who are looking to promote their business
  • DIY webmasters and bloggers
  • Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
  • Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
  • Youtubers
  • Who want to learn digital marketing, google adwords & facebook marketing

Target Audiences

  • Entrepreneurs who are looking to promote their business
  • DIY webmasters and bloggers
  • Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
  • Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
  • Youtubers
  • Who want to learn digital marketing, google adwords & facebook marketing

Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.

Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment.

In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.

Target Audience

  • Entrepreneurs
  • DIY Guys
  • Professionals like Doctors, lawyers, insurance agent or anybody who is looking to launch or promote a business
  • Local Businesses
  • Youtubers
  • Webmasters

Course content can be divided into following Topics;

  1. Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
  2. Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also.
  3. We will learn automated bidding strategies.
  4. We will address Quality Score, Search Intent & Search Context.
  5. We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
  6. Alternatives for local businesses.
  7. Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.
  8. We will also cover facebook advertising to address all the options offered by facebook for paid promotion.
  9. Facebook marketing will also include using facebook for lead generation.
  10. You will learn to create your own custom target audience using various facebook options.
  11. Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business.
  12. By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.

Course Curriculum

Chapter 1: Marketing Before Adwords

Lecture 1: Introduction

Lecture 2: Business Strategy with Business Model Canvas, BCG & Chasm

Lecture 3: Think with Google

Lecture 4: Facebook Ads Vs Google Adwords Ads

Lecture 5: Linkedin Ads Vs Google Adwords Ads

Lecture 6: Bing Ads Vs Google Adwords Ads

Lecture 7: More Alternatives for Local Businesses

Chapter 2: Section 2- Adwords Fundamentals

Lecture 1: Adwords Dashboard & Navigation

Lecture 2: Search Context & Keyword Research

Lecture 3: Quality Score & Auction Methodology

Lecture 4: Ads Extensions

Lecture 5: Select a Optimum Bidding strategy

Lecture 6: Conversion setup and Attribution Model

Chapter 3: Section 3- Setup Your Campaigns

Lecture 1: Campaign Setup Fundamentals

Lecture 2: Start with Your Video Marketing Campaign

Lecture 3: Finish Video Campaign Setup

Lecture 4: Call Campaign Setup- Awesome for Local Businesses & Agencies

Lecture 5: Search Campaign Setup- Express Interest on Your website

Lecture 6: Search Only- Buy & Visit Website Campaign's setup

Lecture 7: Display Network Campaign Setup

Lecture 8: Setup Your Shopping Campaign

Lecture 9: Promote Your Mobile App

Lecture 10: Use Youtube to launch Video Campaigns

Chapter 4: Adwords Summary

Lecture 1: BCG Matrix for Keyword's Performance Review

Lecture 2: Remarketing – Retargeting your visitors

Lecture 3: Adwords Reporting- Use them to review your campaigns

Chapter 5: Putting Everything Together

Lecture 1: Launch Your Marketing Campaign- With or Without Adwords

Lecture 2: KPI Selection for your campaign

Chapter 6: Facebook Marketing

Lecture 1: Social Media & Facebook Marketing Introduction & Overview

Lecture 2: Facebook Marketing & Advertising- A Step Further

Lecture 3: Facebook Group For Business

Lecture 4: Facebook Page Introduction- Optimize It

Lecture 5: Facebook Page General Settings & Optimization

Lecture 6: Facebook Page & More Optimization

Lecture 7: Facebook Page- Navigation & Best Practices

Lecture 8: Audience Selection- Select Your Audience

Lecture 9: Facebook Audience- Dive Deeper

Lecture 10: Facebook Advance Audience Selection Technique

Lecture 11: Facebook Custom Audience

Lecture 12: Facebook Engagement Driven Audience

Lecture 13: Facebook Lookalike Audience & More

Lecture 14: Facebook Pixel Implementation & How To Use It

Lecture 15: Facebook Page Promotion for Brand Awareness & Engagement

Lecture 16: Facebook Boost Post

Lecture 17: Facebook Boost Event

Lecture 18: Facebook CTA and Offers

Lecture 19: Facebook Messenger For Marketing

Lecture 20: Optimize your Campaigns for Conversion

Lecture 21: Instagram setup for Business

Lecture 22: Email Marketing & Lead Generation with Facebook

Lecture 23: Facebook Reporting

Lecture 24: Marketing Plan updated with Facebook Advertising

Lecture 25: Facebook Marketing Conclusion

Instructors

Rating Distribution

  • 1 stars: 5 votes
  • 2 stars: 2 votes
  • 3 stars: 11 votes
  • 4 stars: 17 votes
  • 5 stars: 46 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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