Digital Marketing with Google Ads & Facebook 4 entrepreneurs
Digital Marketing with Google Ads & Facebook 4 entrepreneurs, available at $49.99, has an average rating of 4.25, with 53 lectures, based on 81 reviews, and has 2708 subscribers.
You will learn about Drive traffic to your website or business with adwords and facebook Learn to setup facebook page, groups, messenger and videos for business promotion Get Calls and Text Messages to your business with adwords and facebook Use Video marketing to promote your business with adwords and facebook Learn to use facebook advertising to promote your business Effectively Setup & use Google's Search, Display and other campaign's type to drive your business Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue. Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners. Learn conversion setup, attribution model, keyword research and Remarketing Launching your own marketing campaign using the template provided with this course This course is ideal for individuals who are Entrepreneurs who are looking to promote their business or DIY webmasters and bloggers or Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business or Local Business Owners who are looking to use adwords or its alternatives to promote their businesses. or Youtubers or Who want to learn digital marketing, google adwords & facebook marketing It is particularly useful for Entrepreneurs who are looking to promote their business or DIY webmasters and bloggers or Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business or Local Business Owners who are looking to use adwords or its alternatives to promote their businesses. or Youtubers or Who want to learn digital marketing, google adwords & facebook marketing.
Enroll now: Digital Marketing with Google Ads & Facebook 4 entrepreneurs
Summary
Title: Digital Marketing with Google Ads & Facebook 4 entrepreneurs
Price: $49.99
Average Rating: 4.25
Number of Lectures: 53
Number of Published Lectures: 53
Number of Curriculum Items: 54
Number of Published Curriculum Objects: 54
Original Price: $189.99
Quality Status: approved
Status: Live
What You Will Learn
- Drive traffic to your website or business with adwords and facebook
- Learn to setup facebook page, groups, messenger and videos for business promotion
- Get Calls and Text Messages to your business with adwords and facebook
- Use Video marketing to promote your business with adwords and facebook
- Learn to use facebook advertising to promote your business
- Effectively Setup & use Google's Search, Display and other campaign's type to drive your business
- Use Business Model Canvas, BCG & Chasm to evaluate & position your business to improve your revenue.
- Learn Google adwords alternatives which are cheaper and can deliver greater value for your business, this is especially applicable for local business owners.
- Learn conversion setup, attribution model, keyword research and Remarketing
- Launching your own marketing campaign using the template provided with this course
Who Should Attend
- Entrepreneurs who are looking to promote their business
- DIY webmasters and bloggers
- Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
- Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
- Youtubers
- Who want to learn digital marketing, google adwords & facebook marketing
Target Audiences
- Entrepreneurs who are looking to promote their business
- DIY webmasters and bloggers
- Professionals like Doctors, Lawyers, Agents etc who are looking to use adwords and Facebook Marketing to promote their business
- Local Business Owners who are looking to use adwords or its alternatives to promote their businesses.
- Youtubers
- Who want to learn digital marketing, google adwords & facebook marketing
Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it.
Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment.
In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI.
Target Audience
- Entrepreneurs
- DIY Guys
- Professionals like Doctors, lawyers, insurance agent or anybody who is looking to launch or promote a business
- Local Businesses
- Youtubers
- Webmasters
Course content can be divided into following Topics;
- Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
- Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also.
- We will learn automated bidding strategies.
- We will address Quality Score, Search Intent & Search Context.
- We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
- Alternatives for local businesses.
- Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.
- We will also cover facebook advertising to address all the options offered by facebook for paid promotion.
- Facebook marketing will also include using facebook for lead generation.
- You will learn to create your own custom target audience using various facebook options.
- Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business.
- By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.
Course Curriculum
Chapter 1: Marketing Before Adwords
Lecture 1: Introduction
Lecture 2: Business Strategy with Business Model Canvas, BCG & Chasm
Lecture 3: Think with Google
Lecture 4: Facebook Ads Vs Google Adwords Ads
Lecture 5: Linkedin Ads Vs Google Adwords Ads
Lecture 6: Bing Ads Vs Google Adwords Ads
Lecture 7: More Alternatives for Local Businesses
Chapter 2: Section 2- Adwords Fundamentals
Lecture 1: Adwords Dashboard & Navigation
Lecture 2: Search Context & Keyword Research
Lecture 3: Quality Score & Auction Methodology
Lecture 4: Ads Extensions
Lecture 5: Select a Optimum Bidding strategy
Lecture 6: Conversion setup and Attribution Model
Chapter 3: Section 3- Setup Your Campaigns
Lecture 1: Campaign Setup Fundamentals
Lecture 2: Start with Your Video Marketing Campaign
Lecture 3: Finish Video Campaign Setup
Lecture 4: Call Campaign Setup- Awesome for Local Businesses & Agencies
Lecture 5: Search Campaign Setup- Express Interest on Your website
Lecture 6: Search Only- Buy & Visit Website Campaign's setup
Lecture 7: Display Network Campaign Setup
Lecture 8: Setup Your Shopping Campaign
Lecture 9: Promote Your Mobile App
Lecture 10: Use Youtube to launch Video Campaigns
Chapter 4: Adwords Summary
Lecture 1: BCG Matrix for Keyword's Performance Review
Lecture 2: Remarketing – Retargeting your visitors
Lecture 3: Adwords Reporting- Use them to review your campaigns
Chapter 5: Putting Everything Together
Lecture 1: Launch Your Marketing Campaign- With or Without Adwords
Lecture 2: KPI Selection for your campaign
Chapter 6: Facebook Marketing
Lecture 1: Social Media & Facebook Marketing Introduction & Overview
Lecture 2: Facebook Marketing & Advertising- A Step Further
Lecture 3: Facebook Group For Business
Lecture 4: Facebook Page Introduction- Optimize It
Lecture 5: Facebook Page General Settings & Optimization
Lecture 6: Facebook Page & More Optimization
Lecture 7: Facebook Page- Navigation & Best Practices
Lecture 8: Audience Selection- Select Your Audience
Lecture 9: Facebook Audience- Dive Deeper
Lecture 10: Facebook Advance Audience Selection Technique
Lecture 11: Facebook Custom Audience
Lecture 12: Facebook Engagement Driven Audience
Lecture 13: Facebook Lookalike Audience & More
Lecture 14: Facebook Pixel Implementation & How To Use It
Lecture 15: Facebook Page Promotion for Brand Awareness & Engagement
Lecture 16: Facebook Boost Post
Lecture 17: Facebook Boost Event
Lecture 18: Facebook CTA and Offers
Lecture 19: Facebook Messenger For Marketing
Lecture 20: Optimize your Campaigns for Conversion
Lecture 21: Instagram setup for Business
Lecture 22: Email Marketing & Lead Generation with Facebook
Lecture 23: Facebook Reporting
Lecture 24: Marketing Plan updated with Facebook Advertising
Lecture 25: Facebook Marketing Conclusion
Instructors
-
Akhilendra Singh MBA, CSPO, PSM1
Helping aspiring Product managers & Business analysts
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 2 votes
- 3 stars: 11 votes
- 4 stars: 17 votes
- 5 stars: 46 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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