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Diploma Course in Marketing Management

Marketing

Diploma Course in Marketing Management, available at $54.99, has an average rating of 4.45, with 134 lectures, based on 66 reviews, and has 398 subscribers.

Rating4.5
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You will learn about Understand 6 Ps of Marketing Mix Apply various Sales and Service techniques Apply Market analysis techniques Improve business communication Apply systematic process for Creativity and Innovations Understand the common trends in Digital Marketing Improve Leadership Quotient for better productivity Improve your understanding of Business KPIs This course is ideal for individuals who are Management students or Managers or Business Owners/Entrepreneurs It is particularly useful for Management students or Managers or Business Owners/Entrepreneurs.

Enroll now: Diploma Course in Marketing Management

Summary

Title: Diploma Course in Marketing Management

Price: $54.99

Average Rating: 4.45

Number of Lectures: 134

Number of Published Lectures: 132

Number of Curriculum Items: 134

Number of Published Curriculum Objects: 132

Original Price: ₹6,900

Quality Status: approved

Status: Live

What You Will Learn

  • Understand 6 Ps of Marketing Mix
  • Apply various Sales and Service techniques
  • Apply Market analysis techniques
  • Improve business communication
  • Apply systematic process for Creativity and Innovations
  • Understand the common trends in Digital Marketing
  • Improve Leadership Quotient for better productivity
  • Improve your understanding of Business KPIs

Who Should Attend

  • Management students
  • Managers
  • Business Owners/Entrepreneurs

Target Audiences

  • Management students
  • Managers
  • Business Owners/Entrepreneurs

Are you someone who wants to join management in the corporate world?

Are you someone who wants to lead the Sales and Marketing department?

Are you someone who wants to be an entrepreneur?

If the answer to any of these questions is a yes, then you’ve landed on the right place

Enhance your skills in Sales and Marketing

Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.

Section 1: Sales and Service Excellence

  • Touchpoints

  • GUEST Model

  • Gain Attention

  • Understand Needs

  • Explain about the Product/Service

  • Suggest and Objection Handling

  • Thank you

Section 2: Business Acumen

  • Meaning and Importance

  • Common terminologies

  • Common KPIs

  • Business Model Canvas

  • Case-study

Section 3: Business Analysis Techniques

  • SWOT Analysis

  • PESTLE Analysis

Section 4: Design Thinking and Creativity for Innovation

  • Meaning and Importance

  • Empathise

  • Define the Problem Statement

  • Idea generation and Brainstorming

  • Protype and Test

  • Case-study

Section 5: Retail Industry

  • Meaning

  • Story of Retail

  • Common formats

  • Key players

  • 6 Ps of Retail Marketing Mix

Section 6: Pricing

  • Pricing Methods

  • Price elasticity

  • Survey – willingness to pay

Section 7: Luxury Brand Management

  • Tips applied by Luxury Brands

Moreover, everyone should be excellent in the competency of Sales and Marketing.

Enhance your skills in Sales and Marketing and enjoy the course!

Course Curriculum

Chapter 1: Sales and Service Excellence

Lecture 1: Touchpoints

Lecture 2: Types of Brand promises

Lecture 3: GUEST Model

Lecture 4: Gain attention

Lecture 5: Understand Needs

Lecture 6: Explain about the Product/Service

Lecture 7: Suggest and Objection Handling

Lecture 8: Thank you

Chapter 2: Digital Marketing

Lecture 1: Introduction

Lecture 2: Search Engine Optimisation (SEO) – Introduction

Lecture 3: How Search Engine works

Lecture 4: What a website is made of!

Lecture 5: Keyword research

Lecture 6: On-page and Off-page Optimization Part 1

Lecture 7: On-page and Off-page Optimization Part 2

Lecture 8: Email Marketing

Lecture 9: Email Marketing System

Lecture 10: Email Marketing System

Lecture 11: LinkedIn Profile Optimization

Lecture 12: Increase your Reach on LinkedIn

Lecture 13: Online Advertisements

Lecture 14: LinkedIn Ad Campaigns

Lecture 15: Google Ads – Search Engines

Lecture 16: Google Business Profile – Meaning

Lecture 17: Add or Claim your Business

Lecture 18: Verify Your Business Profile

Lecture 19: Verify your business with a video recording: Storefront

Lecture 20: Web Analytics

Lecture 21: Google Analytics

Lecture 22: Common Metrics

Chapter 3: Guerrilla Marketing

Lecture 1: Meaning and key characteristics

Lecture 2: Examples

Chapter 4: Design Thinking and Creativity for Innovation

Lecture 1: Meaning of Design Thinking

Lecture 2: Traditional vs. Design Thinking

Lecture 3: Creativity vs. Invention vs. Innovation

Lecture 4: Key Principles

Lecture 5: Steps

Lecture 6: Empathy Stage – Meaning

Lecture 7: User Personas

Lecture 8: User Journey Map

Lecture 9: Empathy Maps

Lecture 10: Define Stage – Meaning

Lecture 11: 5 Whys

Lecture 12: Fish-bone Analysis

Lecture 13: Frame Problem Statements

Lecture 14: Problem Framing Canvas

Lecture 15: Ideate Stage – Meaning

Lecture 16: Brainstorming

Lecture 17: Mind Maps

Lecture 18: Prioritization

Lecture 19: Effort vs Impact Matrix

Lecture 20: MoSCoW Method

Lecture 21: Kano model

Lecture 22: Prototype Stage – Meaning

Lecture 23: Common Terminologies

Lecture 24: Test Stage – Meaning and Common methods

Lecture 25: Case study

Chapter 5: Business Analysis Techniques

Lecture 1: SWOT Analysis

Lecture 2: PESTLE Analysis

Chapter 6: Business Acumen

Lecture 1: Meaning and Importance

Lecture 2: Common Terminologies

Lecture 3: Common KPIs

Lecture 4: Business Model Canvas

Lecture 5: Case-study: Business Model Canvas

Chapter 7: Types of Industries

Lecture 1: Types of Industries

Chapter 8: Retail Industry

Lecture 1: Meaning

Lecture 2: Story of Retail

Lecture 3: Common formats

Lecture 4: Key Players

Lecture 5: 6 Ps of Retail Marketing Mix

Chapter 9: Pricing

Lecture 1: Pricing Methods

Lecture 2: Price elasticity

Lecture 3: Survey – Willingness to pay

Chapter 10: Buying and Merchandising

Lecture 1: Principles of Merchandising

Chapter 11: Supply Chain Management

Lecture 1: Is Supply Chain that simple?

Chapter 12: Bar Codes

Lecture 1: Meaning

Lecture 2: Common types

Lecture 3: What is GTIN

Lecture 4: How to generate Bar Codes

Chapter 13: Point of Sale (POS)

Lecture 1: Meaning

Lecture 2: Case study

Chapter 14: Visual Merchandising

Lecture 1: Meaning and Importance

Lecture 2: Key Elements

Lecture 3: Store Exteriors and Store Interiors

Lecture 4: Store Layouts

Lecture 5: Fixtures

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 2 votes
  • 3 stars: 6 votes
  • 4 stars: 19 votes
  • 5 stars: 37 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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