Diploma Course in Marketing Management
Diploma Course in Marketing Management, available at $54.99, has an average rating of 4.45, with 134 lectures, based on 66 reviews, and has 398 subscribers.
You will learn about Understand 6 Ps of Marketing Mix Apply various Sales and Service techniques Apply Market analysis techniques Improve business communication Apply systematic process for Creativity and Innovations Understand the common trends in Digital Marketing Improve Leadership Quotient for better productivity Improve your understanding of Business KPIs This course is ideal for individuals who are Management students or Managers or Business Owners/Entrepreneurs It is particularly useful for Management students or Managers or Business Owners/Entrepreneurs.
Enroll now: Diploma Course in Marketing Management
Summary
Title: Diploma Course in Marketing Management
Price: $54.99
Average Rating: 4.45
Number of Lectures: 134
Number of Published Lectures: 132
Number of Curriculum Items: 134
Number of Published Curriculum Objects: 132
Original Price: ₹6,900
Quality Status: approved
Status: Live
What You Will Learn
- Understand 6 Ps of Marketing Mix
- Apply various Sales and Service techniques
- Apply Market analysis techniques
- Improve business communication
- Apply systematic process for Creativity and Innovations
- Understand the common trends in Digital Marketing
- Improve Leadership Quotient for better productivity
- Improve your understanding of Business KPIs
Who Should Attend
- Management students
- Managers
- Business Owners/Entrepreneurs
Target Audiences
- Management students
- Managers
- Business Owners/Entrepreneurs
Are you someone who wants to join management in the corporate world?
Are you someone who wants to lead the Sales and Marketing department?
Are you someone who wants to be an entrepreneur?
If the answer to any of these questions is a yes, then you’ve landed on the right place
Enhance your skills in Sales and Marketing
Sales and Marketing means the process of developing growth opportunities and relationships with other organizations, building long term partnerships. They have to create prospects, meet the client in person, build trust, and bring in technical people. It helps in developing a web of relationships, which helps in expanding the business.
Section 1: Sales and Service Excellence
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Touchpoints
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GUEST Model
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Gain Attention
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Understand Needs
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Explain about the Product/Service
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Suggest and Objection Handling
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Thank you
Section 2: Business Acumen
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Meaning and Importance
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Common terminologies
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Common KPIs
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Business Model Canvas
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Case-study
Section 3: Business Analysis Techniques
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SWOT Analysis
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PESTLE Analysis
Section 4: Design Thinking and Creativity for Innovation
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Meaning and Importance
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Empathise
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Define the Problem Statement
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Idea generation and Brainstorming
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Protype and Test
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Case-study
Section 5: Retail Industry
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Meaning
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Story of Retail
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Common formats
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Key players
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6 Ps of Retail Marketing Mix
Section 6: Pricing
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Pricing Methods
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Price elasticity
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Survey – willingness to pay
Section 7: Luxury Brand Management
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Tips applied by Luxury Brands
Moreover, everyone should be excellent in the competency of Sales and Marketing.
Enhance your skills in Sales and Marketing and enjoy the course!
Course Curriculum
Chapter 1: Sales and Service Excellence
Lecture 1: Touchpoints
Lecture 2: Types of Brand promises
Lecture 3: GUEST Model
Lecture 4: Gain attention
Lecture 5: Understand Needs
Lecture 6: Explain about the Product/Service
Lecture 7: Suggest and Objection Handling
Lecture 8: Thank you
Chapter 2: Digital Marketing
Lecture 1: Introduction
Lecture 2: Search Engine Optimisation (SEO) – Introduction
Lecture 3: How Search Engine works
Lecture 4: What a website is made of!
Lecture 5: Keyword research
Lecture 6: On-page and Off-page Optimization Part 1
Lecture 7: On-page and Off-page Optimization Part 2
Lecture 8: Email Marketing
Lecture 9: Email Marketing System
Lecture 10: Email Marketing System
Lecture 11: LinkedIn Profile Optimization
Lecture 12: Increase your Reach on LinkedIn
Lecture 13: Online Advertisements
Lecture 14: LinkedIn Ad Campaigns
Lecture 15: Google Ads – Search Engines
Lecture 16: Google Business Profile – Meaning
Lecture 17: Add or Claim your Business
Lecture 18: Verify Your Business Profile
Lecture 19: Verify your business with a video recording: Storefront
Lecture 20: Web Analytics
Lecture 21: Google Analytics
Lecture 22: Common Metrics
Chapter 3: Guerrilla Marketing
Lecture 1: Meaning and key characteristics
Lecture 2: Examples
Chapter 4: Design Thinking and Creativity for Innovation
Lecture 1: Meaning of Design Thinking
Lecture 2: Traditional vs. Design Thinking
Lecture 3: Creativity vs. Invention vs. Innovation
Lecture 4: Key Principles
Lecture 5: Steps
Lecture 6: Empathy Stage – Meaning
Lecture 7: User Personas
Lecture 8: User Journey Map
Lecture 9: Empathy Maps
Lecture 10: Define Stage – Meaning
Lecture 11: 5 Whys
Lecture 12: Fish-bone Analysis
Lecture 13: Frame Problem Statements
Lecture 14: Problem Framing Canvas
Lecture 15: Ideate Stage – Meaning
Lecture 16: Brainstorming
Lecture 17: Mind Maps
Lecture 18: Prioritization
Lecture 19: Effort vs Impact Matrix
Lecture 20: MoSCoW Method
Lecture 21: Kano model
Lecture 22: Prototype Stage – Meaning
Lecture 23: Common Terminologies
Lecture 24: Test Stage – Meaning and Common methods
Lecture 25: Case study
Chapter 5: Business Analysis Techniques
Lecture 1: SWOT Analysis
Lecture 2: PESTLE Analysis
Chapter 6: Business Acumen
Lecture 1: Meaning and Importance
Lecture 2: Common Terminologies
Lecture 3: Common KPIs
Lecture 4: Business Model Canvas
Lecture 5: Case-study: Business Model Canvas
Chapter 7: Types of Industries
Lecture 1: Types of Industries
Chapter 8: Retail Industry
Lecture 1: Meaning
Lecture 2: Story of Retail
Lecture 3: Common formats
Lecture 4: Key Players
Lecture 5: 6 Ps of Retail Marketing Mix
Chapter 9: Pricing
Lecture 1: Pricing Methods
Lecture 2: Price elasticity
Lecture 3: Survey – Willingness to pay
Chapter 10: Buying and Merchandising
Lecture 1: Principles of Merchandising
Chapter 11: Supply Chain Management
Lecture 1: Is Supply Chain that simple?
Chapter 12: Bar Codes
Lecture 1: Meaning
Lecture 2: Common types
Lecture 3: What is GTIN
Lecture 4: How to generate Bar Codes
Chapter 13: Point of Sale (POS)
Lecture 1: Meaning
Lecture 2: Case study
Chapter 14: Visual Merchandising
Lecture 1: Meaning and Importance
Lecture 2: Key Elements
Lecture 3: Store Exteriors and Store Interiors
Lecture 4: Store Layouts
Lecture 5: Fixtures
Instructors
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Akaaro Consulting and Development Systems
HR Consulting and Corporate Training firm
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 6 votes
- 4 stars: 19 votes
- 5 stars: 37 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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