Do It Yourself Search Engine Optimization for Small Business

Do It Yourself Search Engine Optimization for Small Business, available at $44.99, with 35 lectures.

You will learn about What is Search Engine Optimization Why it is important for online business websites Before paying an agency or freelancer to improve your website, what basics of SEO and SEO jargon business owners must understand to not waste money What SEO tools business owners can use themselves to improve their websites This course is ideal for individuals who are Anyone who wants to understand the basics of search engine marketing before improving their website themselves, or paying a freelancer or agency to improve their website It is particularly useful for Anyone who wants to understand the basics of search engine marketing before improving their website themselves, or paying a freelancer or agency to improve their website.

Enroll now: Do It Yourself Search Engine Optimization for Small Business

Summary

Title: Do It Yourself Search Engine Optimization for Small Business

Price: $44.99

Number of Lectures: 35

Number of Published Lectures: 35

Number of Curriculum Items: 35

Number of Published Curriculum Objects: 35

Original Price: £19.99

Quality Status: approved

Status: Live

What You Will Learn

What is Search Engine Optimization
Why it is important for online business websites
Before paying an agency or freelancer to improve your website, what basics of SEO and SEO jargon business owners must understand to not waste money
What SEO tools business owners can use themselves to improve their websites

Who Should Attend

Anyone who wants to understand the basics of search engine marketing before improving their website themselves, or paying a freelancer or agency to improve their website

Target Audiences

Anyone who wants to understand the basics of search engine marketing before improving their website themselves, or paying a freelancer or agency to improve their website

Heard lots about how SEO can help your website, but not sure where to start? Not sure what you’re paying for with SEO agencies and gurus? Want to know what the SEO jargon really means? This course is for you.

This course will help you learn the basic elements of what Search Engine Optimization is and the most common jargon, so that you are more confident when buying SEO services for your website, or optimizing the parts of the website you can do yourself.

Learning the basics of SEO can ensure you do not lose hard earned money paying for SEO services you can do yourself, and that you know what you are paying for when you do require services of an agency or external party.

Cut through the jargon and learn the basics of determining when your website needs external support, and how to improve parts of the website yourself.

The Covid pandemic has thought us the importance of good online presence for your store, but how does one navigate between all the SEO gurus selling quick wins online or agencies that make unrealistic promises to make your website appear number 1 in Google. A little research and effort can put your website ahead of the competition.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What To Expect From This Course

Lecture 2: What is SEO

Lecture 3: Why you should learn the basics

Chapter 2: Lesson 1 Current website performance

Lecture 1: How to Measure Current Website Performance – SEO Tools to Use

Lecture 2: How to Access Google Analytics

Lecture 3: KPIs to pay attention to

Lecture 4: How to access Google Analytics and Search Console / Competitive Analysis tools

Lecture 5: SEO Tools for Measuring and Analysing Competition Websites

Chapter 3: Lesson 2 Main Pillar 1 – Content – Basic Content Optimization:

Lecture 1: Keywords – What are keywords

Lecture 2: Why keywords will always be important

Lecture 3: Short Tail Vs Long Tail Keywords

Lecture 4: Keyword density – Anchor text – Metadata

Lecture 5: Keyword Research – How to do keyword research

Lecture 6: Tools for Engaging Website Content

Lecture 7: Interlinking Content – Page Authority

Chapter 4: Lesson 3 Main Pillar 1 – Content

Lecture 1: Engaging content – What questions does your page content answer

Lecture 2: How to keep users on your page longer

Lecture 3: Semrush – Ahrefs – Moz

Lecture 4: What Is Schema Mark Up And How To Add It To Your Website

Chapter 5: Lesson 4 Main Pillar 2 – Technical

Lecture 1: What is technical SEO

Lecture 2: Speed – What is website speed, why website speed is important

Lecture 3: Speed Tests – Fixing speed may require a developer or code knowledge

Lecture 4: Core Web Vitals

Lecture 5: Hreflang tags

Lecture 6: Website security – https

Lecture 7: Internal linking, navigation

Lecture 8: ALT tags – Status codes 404s, 501s, 301s

Chapter 6: Lesson 5 Main Pillar 2 – Technical SEO continued

Lecture 1: How To Set Up Google Search Console

Lecture 2: How To Setup and Use Google Analytics

Lecture 3: What Is An XML Sitemap And How To Set Up One Up For Your Website

Lecture 4: What Is Duplicate Content

Chapter 7: Lesson 6 Main Pillar 3 – Website Content Outreach, Backlink building

Lecture 1: What is linkbuilding – Website backlinks

Lecture 2: Quality Backlinks – Do Follow vs No Follow Backlinks

Lecture 3: How To Find Out What Backlinks Your Website has – Dofollow vs Nofollow links

Chapter 8: Lesson 7 Website Tracking and Monitoring

Lecture 1: What should you be tracking on your website

Instructors

Art Mill
SEO Consultant

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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