Earning Your Small Business Brand – Your Story Your Playbook

Earning Your Small Business Brand – Your Story Your Playbook, available at $44.99, has an average rating of 5, with 36 lectures, based on 3 reviews, and has 11 subscribers.

You will learn about If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story. You will learn the 'Brand Equation', a four-step formula to earn the brand you want. This course will walk you through the process to change your marketing outlook and drive results. You will use your own company as your homework – putting your learning into action with each section of the course. This course is ideal for individuals who are This course is for business owners or people responsible for their company's marketing. or Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer. or People willing to take the time to get it right. It is particularly useful for This course is for business owners or people responsible for their company's marketing. or Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer. or People willing to take the time to get it right.

Enroll now: Earning Your Small Business Brand – Your Story Your Playbook

Summary

Title: Earning Your Small Business Brand – Your Story Your Playbook

Price: $44.99

Average Rating: 5

Number of Lectures: 36

Number of Published Lectures: 36

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story.
You will learn the 'Brand Equation', a four-step formula to earn the brand you want.
This course will walk you through the process to change your marketing outlook and drive results.
You will use your own company as your homework – putting your learning into action with each section of the course.

Who Should Attend

This course is for business owners or people responsible for their company's marketing.
Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
People willing to take the time to get it right.

Target Audiences

This course is for business owners or people responsible for their company's marketing.
Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
People willing to take the time to get it right.

If you are responsible for establishing and earning your company’s brand, this course can help you achieve that goal.

‘Earning Your Small Business Brand – Your Story Your Playbook’ walks you through the process of articulating and organizing the components of your company’s identitythat are foundational to your brand. Explore how your identity can shine through your marketing tools, and how those marketing tools help you establish your presencefor your intended audience. Then, we focus on how exceptional experiencescreate loyal fans. Through this process, called the Brand Equation (Identity + Tools + Presence + Experience = Brand), your business will be on track to earn the brand you want.

This understandable and straightforward class is for businesses and startups who want to get the process right. The 36 short lectures and multiple worksheets help you every step of the way. Regardless of where you are in your business’s marketing journey, this course helps you enhance and organize the marketing components you already have in place. The course also includes sample communications to help inform your team of your progress.

Join me and we’ll tell your story; and help the people who matter to your business award you with the brand you want.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The Evolution of Branding

Lecture 3: The Brand Equation

Lecture 4: The Brand You Want

Lecture 5: Your Team

Chapter 2: Establishing and Articulating Your Identity

Lecture 1: Step One: Identity

Lecture 2: Vision / Vision Statement, Purpose / Purpose Statement

Lecture 3: History

Lecture 4: Beliefs and Values

Lecture 5: What You Do (Products / Services)

Lecture 6: Your Audiences

Lecture 7: Mission / Mission Statement

Lecture 8: Brand Type and Brand Archetype

Lecture 9: Value Proposition

Lecture 10: Vocabulary and Tone

Lecture 11: Visuals

Lecture 12: Environment and Dress Codes

Lecture 13: Rules and Guidelines

Lecture 14: In the Community

Lecture 15: Your Identity – The Big Picture

Chapter 3: Tools

Lecture 1: Introduction to Tools

Lecture 2: Stakeholder Journey – 5 Steps

Lecture 3: Types of Tools

Lecture 4: Evaluating your Tools

Lecture 5: Inventorying Your Tools

Chapter 4: Presence

Lecture 1: Creating a Presence

Lecture 2: Allocating Resources

Lecture 3: Connecting Efforts

Chapter 5: Experience

Lecture 1: Experience – The Magical Element

Lecture 2: Creating Experiences: Employees

Lecture 3: Creating Experiences: Affiliates and Partners

Lecture 4: Creating Experiences: Customers

Lecture 5: Creating Experiences: Public

Chapter 6: Brand

Lecture 1: Aligning the Pieces

Lecture 2: Measuring Progress

Lecture 3: Congratulations!

Instructors

Danielle Marsh
Instructor at Udemy, Brand Strategist

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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