Earning Your Small Business Brand – Your Story Your Playbook
Earning Your Small Business Brand – Your Story Your Playbook, available at $44.99, has an average rating of 5, with 36 lectures, based on 3 reviews, and has 11 subscribers.
You will learn about If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story. You will learn the 'Brand Equation', a four-step formula to earn the brand you want. This course will walk you through the process to change your marketing outlook and drive results. You will use your own company as your homework – putting your learning into action with each section of the course. This course is ideal for individuals who are This course is for business owners or people responsible for their company's marketing. or Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer. or People willing to take the time to get it right. It is particularly useful for This course is for business owners or people responsible for their company's marketing. or Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer. or People willing to take the time to get it right.
Enroll now: Earning Your Small Business Brand – Your Story Your Playbook
Summary
Title: Earning Your Small Business Brand – Your Story Your Playbook
Price: $44.99
Average Rating: 5
Number of Lectures: 36
Number of Published Lectures: 36
Number of Curriculum Items: 36
Number of Published Curriculum Objects: 36
Original Price: $149.99
Quality Status: approved
Status: Live
What You Will Learn
- If you have a company or are responsible for your company's marketing, this course will help you find a better way to tell your story.
- You will learn the 'Brand Equation', a four-step formula to earn the brand you want.
- This course will walk you through the process to change your marketing outlook and drive results.
- You will use your own company as your homework – putting your learning into action with each section of the course.
Who Should Attend
- This course is for business owners or people responsible for their company's marketing.
- Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
- People willing to take the time to get it right.
Target Audiences
- This course is for business owners or people responsible for their company's marketing.
- Companies who passionately want to tell their company's story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.
- People willing to take the time to get it right.
If you are responsible for establishing and earning your company’s brand, this course can help you achieve that goal.
‘Earning Your Small Business Brand – Your Story Your Playbook’ walks you through the process of articulating and organizing the components of your company’s identitythat are foundational to your brand. Explore how your identity can shine through your marketing tools, and how those marketing tools help you establish your presencefor your intended audience. Then, we focus on how exceptional experiencescreate loyal fans. Through this process, called the Brand Equation (Identity + Tools + Presence + Experience = Brand), your business will be on track to earn the brand you want.
This understandable and straightforward class is for businesses and startups who want to get the process right. The 36 short lectures and multiple worksheets help you every step of the way. Regardless of where you are in your business’s marketing journey, this course helps you enhance and organize the marketing components you already have in place. The course also includes sample communications to help inform your team of your progress.
Join me and we’ll tell your story; and help the people who matter to your business award you with the brand you want.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: The Evolution of Branding
Lecture 3: The Brand Equation
Lecture 4: The Brand You Want
Lecture 5: Your Team
Chapter 2: Establishing and Articulating Your Identity
Lecture 1: Step One: Identity
Lecture 2: Vision / Vision Statement, Purpose / Purpose Statement
Lecture 3: History
Lecture 4: Beliefs and Values
Lecture 5: What You Do (Products / Services)
Lecture 6: Your Audiences
Lecture 7: Mission / Mission Statement
Lecture 8: Brand Type and Brand Archetype
Lecture 9: Value Proposition
Lecture 10: Vocabulary and Tone
Lecture 11: Visuals
Lecture 12: Environment and Dress Codes
Lecture 13: Rules and Guidelines
Lecture 14: In the Community
Lecture 15: Your Identity – The Big Picture
Chapter 3: Tools
Lecture 1: Introduction to Tools
Lecture 2: Stakeholder Journey – 5 Steps
Lecture 3: Types of Tools
Lecture 4: Evaluating your Tools
Lecture 5: Inventorying Your Tools
Chapter 4: Presence
Lecture 1: Creating a Presence
Lecture 2: Allocating Resources
Lecture 3: Connecting Efforts
Chapter 5: Experience
Lecture 1: Experience – The Magical Element
Lecture 2: Creating Experiences: Employees
Lecture 3: Creating Experiences: Affiliates and Partners
Lecture 4: Creating Experiences: Customers
Lecture 5: Creating Experiences: Public
Chapter 6: Brand
Lecture 1: Aligning the Pieces
Lecture 2: Measuring Progress
Lecture 3: Congratulations!
Instructors
-
Danielle Marsh
Instructor at Udemy, Brand Strategist
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 3 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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