HOT

Easy, Effective Google Grant Ads for Non-Profits

Marketing

Rating4.7
Enroll Now

Easy, Effective Google Grant Ads for Non-Profits, available at $99.99, has an average rating of 4.68, with 45 lectures, 1 quizzes, based on 471 reviews, and has 1801 subscribers.

You will learn about Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour's work every 2-3 weeks Understand the particular rules & restrictions on Google Grant Ad accounts, how to keep your account compliant & stop your Grant a/c from getting suspended Be able to undertake keyword research How to fix a Google Grant Adwords account that isn't performing, or restore an account that's been cancelled Set up campaigns on Google Ads that will achieve real revenue for your non-profit How to set up high Click Through Rate campaigns, so your account performs above Google's required minimum of 5% CTR Know how to use Sitelinks and other Ad Extensions to increase click through and conversions Understand the power of Google Ads for non-profit digital marketing This course is ideal for individuals who are Charity staff who want to learn how to use Google Grant Ads effectively for their non-profit or charity or Fundraisers, campaigners and communications teams in non-profits who would like to use Google Ads to promote campaigns, bring in donations and raise awareness or Anyone working in marketing for a non-profit or Charities who have a Google Grant Ad account that is not performing, or is failing to comply with Google's rules – this course will help you to fix your account or Charities who are struggling to find the time to manage their Google Grant Account – this course will show you a time-efficient technique or This course is also suitable for agencies or consultants working with non-profits It is particularly useful for Charity staff who want to learn how to use Google Grant Ads effectively for their non-profit or charity or Fundraisers, campaigners and communications teams in non-profits who would like to use Google Ads to promote campaigns, bring in donations and raise awareness or Anyone working in marketing for a non-profit or Charities who have a Google Grant Ad account that is not performing, or is failing to comply with Google's rules – this course will help you to fix your account or Charities who are struggling to find the time to manage their Google Grant Account – this course will show you a time-efficient technique or This course is also suitable for agencies or consultants working with non-profits.

Enroll now: Easy, Effective Google Grant Ads for Non-Profits

Summary

Title: Easy, Effective Google Grant Ads for Non-Profits

Price: $99.99

Average Rating: 4.68

Number of Lectures: 45

Number of Quizzes: 1

Number of Published Lectures: 45

Number of Published Quizzes: 1

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: €64.99

Quality Status: approved

Status: Live

What You Will Learn

  • Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website
  • Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour's work every 2-3 weeks
  • Understand the particular rules & restrictions on Google Grant Ad accounts, how to keep your account compliant & stop your Grant a/c from getting suspended
  • Be able to undertake keyword research
  • How to fix a Google Grant Adwords account that isn't performing, or restore an account that's been cancelled
  • Set up campaigns on Google Ads that will achieve real revenue for your non-profit
  • How to set up high Click Through Rate campaigns, so your account performs above Google's required minimum of 5% CTR
  • Know how to use Sitelinks and other Ad Extensions to increase click through and conversions
  • Understand the power of Google Ads for non-profit digital marketing

Who Should Attend

  • Charity staff who want to learn how to use Google Grant Ads effectively for their non-profit or charity
  • Fundraisers, campaigners and communications teams in non-profits who would like to use Google Ads to promote campaigns, bring in donations and raise awareness
  • Anyone working in marketing for a non-profit
  • Charities who have a Google Grant Ad account that is not performing, or is failing to comply with Google's rules – this course will help you to fix your account
  • Charities who are struggling to find the time to manage their Google Grant Account – this course will show you a time-efficient technique
  • This course is also suitable for agencies or consultants working with non-profits

Target Audiences

  • Charity staff who want to learn how to use Google Grant Ads effectively for their non-profit or charity
  • Fundraisers, campaigners and communications teams in non-profits who would like to use Google Ads to promote campaigns, bring in donations and raise awareness
  • Anyone working in marketing for a non-profit
  • Charities who have a Google Grant Ad account that is not performing, or is failing to comply with Google's rules – this course will help you to fix your account
  • Charities who are struggling to find the time to manage their Google Grant Account – this course will show you a time-efficient technique
  • This course is also suitable for agencies or consultants working with non-profits

Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits – Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. If a Google Grant Ad account is set up correctly and maintained well, it can drive highly engaged visitors and donors to your charity’s site.

However, many charities struggle to use their Google Grant Adwords Accounts correctly, and Google introduced new compliance rules in 2018 which have led to many charities losing their Grants.

Maximise your Google Grant Adwords account, and learn a time-efficient technique for managing them, through this course from Digital Charity Lab.

In this course, you will learn:

  • How Google Adwords work, and their power as a digital marketing channel

  • About the Google Grant and how to apply

  • How to correctly set up your Grant Adwords account

  • 3 key concepts that will help you understand Google Grant Ads

  • How to research which of your services and campaigns you can usefully promote through Google Ads, and how to prioritise your campaigns

  • How to write ad copy that makes searchers want to click

  • About Google’s rules for Grant Adwords accounts, and how to stay compliant with them

  • How to fix a non-compliant account

  • How to rescue a Google Grant Adwords account that’s not performing

  • Specific skills and techniques that are crafted for non-profits and your particular business goals and challenges

You will get:

  • Multiple articles and downloadable guides

  • A checklist and plan of action for keeping your account performing

  • A checklist for fixing a non-compliant Google Grant account

  • Templates for brainstorming Ad campaign ideas, and for creating a campaign plan

This course is suitable for:

  • Anyone working for a charity who’d like to explore the very effective digital marketing channel that is Google Grant Ads

  • Anyone who needs to set up a new Google Grant Ads account

  • Anyone needing to fix an existing Google Grant Ads account that isn’t performing, or is not complying with Google’s rules

  • Fundraisers, campaigners, communications staff, information officers

  • People with Google Ads experience who’d like to learn skills specific to non-profits and Google Grant Ads accounts

Testimonial

“The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you’re not following their advice you’re almost certainly not getting the best out of your grant.”

– Justin Moran, Age Action

NB: this course does not cover Google Adwords Express – my recommendation is that you do not use it as its functions are too limited. See the section on Adwords Express for more information.

Course Curriculum

Chapter 1: Welcome, introduction & about Google Grant Ads

Lecture 1: Introduction

Lecture 2: What is a Google Ad?

Lecture 3: What is the Google Ad Grant, and why should you use it?

Lecture 4: Dos and Don'ts – what to concentrate on, and what to avoid

Lecture 5: Credentials! My experience with Adwords. Also: About Digital Charity Lab

Chapter 2: Google Grant Ads for Beginners – Getting started

Lecture 1: How to apply for the Google Grant and set up your Grant Ad account

Lecture 2: Adwords Express – should you use it?

Lecture 3: Quick tour of the Ads interface

Lecture 4: Google's compliance rules for Grant accounts

Lecture 5: Connect your Google Ad account to Google Analytics

Lecture 6: Click Through Rate & Conversions Explained

Chapter 3: The 3 key concepts you need for mastering Google Grant Ads

Lecture 1: The 3 key concepts you need to make Google Ads work

Lecture 2: Concept 1: Keyword research & how to do it

Lecture 3: Concept 2: Use relevant, specific keywords

Lecture 4: Concept 3: Use your keywords in your ad copy

Chapter 4: How to decide what to advertise on Google Ads, and how to prioritise

Lecture 1: What can you advertise on your Grant Ads account? How to decide and prioritise

Chapter 5: Putting it into practice: your keyword plan

Lecture 1: Build your keyword list – create plan in Adwords, group around themes

Lecture 2: Keyword match types and syntax

Lecture 3: Negative keywords

Chapter 6: Putting it into practice: creating a campaign plan and writing your ads

Lecture 1: Campaigns and ad groups explained

Lecture 2: Building a campaign plan

Lecture 3: Tips for writing strong ad copy

Lecture 4: Walkthrough: publishing a campaign

Chapter 7: Ad Extensions – a great way to improve ad performance and promote new things

Lecture 1: Ad Extensions – what they are, and why you should use them

Lecture 2: The magic of Sitelinks

Lecture 3: How to set up Sitelink Extensions

Lecture 4: Other Extension Types

Chapter 8: Care and feeding of your Grant Account – how to stay effective and compliant

Lecture 1: Regular tasks to carry out – downloadable resource

Lecture 2: Using Google Analytics to evaluate your Google Ad performance

Lecture 3: Staying compliant with Google's rules for Grant Ad Accounts

Lecture 4: How to fix a non-compliant Google Grant Account

Lecture 5: What to do if your account is not performing

Lecture 6: What to do if your account gets shut down

Chapter 9: Making the most of your Adwords account

Lecture 1: Finding ideas for new campaigns

Lecture 2: Why you need to be cautious with Google's suggested keywords

Lecture 3: Using Google Trends for campaign ideas

Chapter 10: Bonus Content

Lecture 1: Landing pages for your ads – best practice

Lecture 2: Adwords Editor

Lecture 3: Using the Maximise Conversions Bid Strategy

Lecture 4: Responsive search ads

Lecture 5: Google's best practice guidelines for Grant Ads

Lecture 6: Google Grant Ads & Covid19

Lecture 7: Image Extensions – new in 2021

Lecture 8: The Audiences feature in Google Grant Ads

Lecture 9: Guide to Google's Automated Recommendations

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 6 votes
  • 3 stars: 32 votes
  • 4 stars: 171 votes
  • 5 stars: 261 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

You may also like

Digital Marketing Foundation Course

Google Shopping Ads Digital Marketing Course

Multi Cloud Infrastructure for beginners