Effective Branding For Competitive Advantage

Effective Branding For Competitive Advantage, available at $19.99, has an average rating of 4.05, with 27 lectures, based on 18 reviews, and has 58 subscribers.

You will learn about Learn the function of branding and it effect on business Enable students to know more and understand the brand planning process and its effect on business Learn how to use the appropriate branding strategies Students will know the attributes of strong brands Learn the brand elements choice criteria This course is ideal for individuals who are everybody or business students or professionals of business or brand managers or managers or companies or traders or self employed or marketers or salespeople It is particularly useful for everybody or business students or professionals of business or brand managers or managers or companies or traders or self employed or marketers or salespeople.

Enroll now: Effective Branding For Competitive Advantage

Summary

Title: Effective Branding For Competitive Advantage

Price: $19.99

Average Rating: 4.05

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn the function of branding and it effect on business
Enable students to know more and understand the brand planning process and its effect on business
Learn how to use the appropriate branding strategies
Students will know the attributes of strong brands
Learn the brand elements choice criteria

Who Should Attend

everybody
business students
professionals of business
brand managers
managers
companies
traders
self employed
marketers
salespeople

Target Audiences

everybody
business students
professionals of business
brand managers
managers
companies
traders
self employed
marketers
salespeople

Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market.

Just the name coca- cola wealth billions of dollars if the name is being sold today, this show you how brand is important as long as business is concern. it is important we understand the brand planning process to enable as brand effectively and efficiently. knowing the functions and benefits of the brand assist firms to invest in their brand and analyse it to know the wealth and strength of the brand.

The psychological role branding play in the mind is very important. business must know the right branding strategies to use for market advantage.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to brand functions

Chapter 2: The Five Stage Brand Planning Process

Lecture 1: Market Analysis

Lecture 2: Brand situation analysis

Lecture 3: Targeting future positions

Lecture 4: Testing new offers

Lecture 5: Planning and evaluating performance

Chapter 3: How To Enhance Your Online Branding

Lecture 1: Brand identity

Lecture 2: Web presence

Chapter 4: Branding Strategies

Lecture 1: Individual Names

Lecture 2: Blanket family names

Lecture 3: Separate family names for all products

Lecture 4: Corporate name combined with individual product names

Chapter 5: Attributes of strong brands

Lecture 1: The brand excel/ brand stays relevant

Lecture 2: pricing strategy/ the brand is properly positioned

Lecture 3: The brand is consistent and make sense

Lecture 4: The brand make use of the marketing activities

Lecture 5: The brand is given sustain support

Chapter 6: Brand Element Choice Criteria

Lecture 1: memorable / meaningful

Lecture 2: Like ability / Transferable

Lecture 3: Adaptable /Protectible

Chapter 7: Key Branding Pointers

Lecture 1: Brand salience / brand performance

Lecture 2: Brand Imagery / Brand judgement

Lecture 3: Brand feeling / Brand resonance

Lecture 4: Brand contact / Brand audit

Lecture 5: Brand Valuation / Brand Tracking

Chapter 8: Conclusion

Lecture 1: Conclusion

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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