Email Intelligence: Craft the Perfect Marketing Email
Email Intelligence: Craft the Perfect Marketing Email, available at Free, has an average rating of 4.5, with 71 lectures, based on 66 reviews, and has 4080 subscribers.
You will learn about Increase engagement, sell more products, onboard new users, bring back inactive ones and, most importantly, earn trust. Learn the 12 key components of a killer email – from subject lines to email copy. Take tried and tested email templates and apply them in your email marketing. Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it. Get over 135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one. You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more. Build trust with your customers, users, readers and leads This course is ideal for individuals who are If you want to use the power of email marketing to generate more sales for your business. or You’re ready to take your business to the next level… and put your scaled-up profits on autopilot. or You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!). or You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end. It is particularly useful for If you want to use the power of email marketing to generate more sales for your business. or You’re ready to take your business to the next level… and put your scaled-up profits on autopilot. or You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!). or You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
Enroll now: Email Intelligence: Craft the Perfect Marketing Email
Summary
Title: Email Intelligence: Craft the Perfect Marketing Email
Price: Free
Average Rating: 4.5
Number of Lectures: 71
Number of Published Lectures: 70
Number of Curriculum Items: 71
Number of Published Curriculum Objects: 70
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Increase engagement, sell more products, onboard new users, bring back inactive ones and, most importantly, earn trust.
- Learn the 12 key components of a killer email – from subject lines to email copy.
- Take tried and tested email templates and apply them in your email marketing.
- Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
- Get over 135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
- You'll learn how to write emails for various situations such as promotions, transactions, on boarding and more.
- Build trust with your customers, users, readers and leads
Who Should Attend
- If you want to use the power of email marketing to generate more sales for your business.
- You’re ready to take your business to the next level… and put your scaled-up profits on autopilot.
- You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
- You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
Target Audiences
- If you want to use the power of email marketing to generate more sales for your business.
- You’re ready to take your business to the next level… and put your scaled-up profits on autopilot.
- You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
- You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
Email marketing is more than creating catchy subject lines and tweaking the design. If that’s what you’ve been doing, thenyou’re doing it all wrong.
An effective email marketing strategy depends on emailing your subscribers, users and customers at the right place and at the right time – and I don’t mean delivery times. I mean sending emails based on where they are in your marketing cycle.
So are subject lines and design important?
Yes.
They aren’t the deciding factor in whether they will open up your email or not. There is a greater science to it.
A great email marketing strategy consists of the following:
- The recipient understands why they have received this email and they expect it.
- They have been guided throughout your buying process through an educational marketing strategy so your email is helpful NOT salesy.
- Your email is unique, personal and designed for EACH individual.
If your want your emails to be opened, engaged and result in a transaction, then you need to keep these things in mind.
Ultimately, these are the things that built trust and trust is what gets emails opened, not subject lines.
The Email Intelligencecourseis about building trust with your customers by crafting perfect emails. Emails that are essential as part of your email marketing strategy. In this course, I will provide you with many examples (135 to be exact) divided into five categories and 41 sub-categories based on where your email subscribers are in your marketing funnel. All of the examples I will provide you are explained in detail as WHY they actually work.
What we’ll cover in the course…
- Learn the 12 key components of a killer email – from subject lines to email copy.
- Understand why email marketing is different in the Digital Age (in 2016) than previous years and why you need to be onboard with it.
- Get over135 examples of various types of emails based on where your customers are in your marketing cycle and when to use each one.
- You’ll learn how to write emails for various situations such as promotions, transactions, on boarding and more.
Who is this course for exactly?
- If you want to use the power of email marketing to generate more sales for your business.
- You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
- You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
- You’re ready to take your business to the next level… and put your scaled-up profits on autopilot.
Course Curriculum
Chapter 1: Introduction to the Course & Email Marketing
Lecture 1: Introduction + Special Invitation (Must Watch)
Lecture 2: Want 1-on-1 Access to Me? Follow Me on LinkedIn
Lecture 3: Introduction to the Course
Lecture 4: How is Email Marketing Different in the Digital Age?
Chapter 2: Crafting the Perfect Email
Lecture 1: A Clear, Attention Grabbing Subject Line
Lecture 2: A Real Sender
Lecture 3: Company Branding
Lecture 4: Personalized Email Copy
Lecture 5: Strategic Email Segmenting
Lecture 6: Your Value Proposition
Lecture 7: Creating Effective Call to Actions
Lecture 8: Relevant Powerful Image
Lecture 9: A Secondary Call-to-Action
Lecture 10: Social Sharing & Buttons
Lecture 11: Link to Privacy Policy
Lecture 12: Unsubscribe Button
Chapter 3: Onboarding Emails: Get them on board so you can effectively sell later
Lecture 1: Intro to Onboarding Emails
Lecture 2: Welcome Emails
Lecture 3: Personal Welcome Emails
Lecture 4: Getting Started Emails
Lecture 5: Free Trial Ending Emails
Lecture 6: Activation Emails
Lecture 7: Nudge Emails
Lecture 8: Complete Your Profile Emails
Lecture 9: Upsell Emails
Lecture 10: RESOURCE: Complete Downloadable Examples of Onboarding Emails
Chapter 4: Subscriber Emails: How to Keep Your Subscribers Happy with being on Your List
Lecture 1: Intro to Subscriber Emails
Lecture 2: New Feature Emails
Lecture 3: New Blog Post Emails
Lecture 4: Thank You Emails
Lecture 5: Newsletters
Lecture 6: Round-up Emails
Lecture 7: Course Emails
Lecture 8: RESOURCE: Complete Downloadable Examples of Subscriber Emails
Chapter 5: Promotional Emails: How to Sell to Your List without actually 'Selling'
Lecture 1: Intro to Promotional Emails
Lecture 2: Special Offer Emails
Lecture 3: Sale Emails
Lecture 4: Holiday Offer Emails
Lecture 5: Event Announcement Emails
Lecture 6: Upgrade Emails
Lecture 7: Click-Bait Emails
Lecture 8: "Did You Know?" Emails
Lecture 9: Apology Emails
Lecture 10: Invitation Emails
Lecture 11: RESOURCE: Complete Downloadable Examples of Promotional Emails
Chapter 6: Transactional Emails: Triggering Emails When Your Subscribers Interact With You
Lecture 1: Intro to Transactional Emails
Lecture 2: Receipt Emails
Lecture 3: Password Reset Emails
Lecture 4: Double Opt-In Emails
Lecture 5: Notification Emails
Lecture 6: Shipping Confirmation Emails
Lecture 7: Subscription Renewal Emails
Lecture 8: App Extension Emails
Lecture 9: RESOURCE: Complete Downloadable Examples of Transactional Emails
Chapter 7: Behavioural Emails: Automate Your Emails When Your Subscriber Act a Certain Way
Lecture 1: Intro to Behavioural Emails
Lecture 2: “Here’s That Thing You Asked For” Emails
Lecture 3: Abandoned Shopping Cart Emails
Lecture 4: Browsing History Emails
Lecture 5: “Something Went Wrong With Your Account” Emails
Lecture 6: “Please Leave a Review” Emails
Lecture 7: “You Might Also Like” Emails
Lecture 8: Survey Emails
Lecture 9: Milestone Emails
Lecture 10: Fake Transactional Emails
Lecture 11: Social Proof Emails
Lecture 12: Retention Emails
Lecture 13: RESOURCE: Complete Downloadable Examples of Behavioural Emails
Chapter 8: Course Conclusion
Lecture 1: Connect with Basim Salim
Lecture 2: Thank You and a Little Favour!
Lecture 3: BONUS: A little gift for you…
Instructors
-
Basim Salim
Professor of Marketing, Marketing Leader & Career Coach
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 3 votes
- 3 stars: 11 votes
- 4 stars: 21 votes
- 5 stars: 29 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
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