Email Marketing for Beginners

Email Marketing for Beginners, available at $19.99, has an average rating of 4.05, with 28 lectures, based on 160 reviews, and has 10470 subscribers.

You will learn about How to build a list of engaged contacts. How to craft the perfect marketing message. How to convert clicks into sales. How to nurture relationships with your contacts and turn them into loyal customers. What are the best practices for email design and copy writing. How to create A/B split test campaigns. How to achieve top email deliverability. What are the best practices for email personalization and segmentation. This course is ideal for individuals who are Anyone who wants to learn how to manage a sustainable email marketing strategy. It is particularly useful for Anyone who wants to learn how to manage a sustainable email marketing strategy.

Enroll now: Email Marketing for Beginners

Summary

Title: Email Marketing for Beginners

Price: $19.99

Average Rating: 4.05

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to build a list of engaged contacts.
How to craft the perfect marketing message.
How to convert clicks into sales.
How to nurture relationships with your contacts and turn them into loyal customers.
What are the best practices for email design and copy writing.
How to create A/B split test campaigns.
How to achieve top email deliverability.
What are the best practices for email personalization and segmentation.

Who Should Attend

Anyone who wants to learn how to manage a sustainable email marketing strategy.

Target Audiences

Anyone who wants to learn how to manage a sustainable email marketing strategy.

Are you wondering if there is still a place for email? Or where does it fit with other digital marketing channels and tools? In this course, you’ll learn how to:

Harness the power of email subscription.
Craft the perfect marketing message.
Build a list of engaged contacts.
Convert clicks into sales.

Find out how to build an email list, nurture relationships, and convert them to loyal customers with this GetResponse Email Marketing course. This training contains practical tips on list building, copy writing, email personalization, A/B testing, deliverability, and much more.

Meet our featured teachers:

Andrew Davis – a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner – an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.

Anna Ward – Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.

Justyna Bakker-Rakowska – Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski – Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Course Curriculum

Chapter 1: Introduction to Email Marketing

Lecture 1: How Brands Use Email Marketing

Lecture 2: The Anatomy of a Successful Email Marketing Campaign

Lecture 3: The Role of Email in Multichannel Marketing

Lecture 4: Email Communication Strategy: What, Why, and How?

Lecture 5: Harnessing the Power of a Subscription

Lecture 6: Treating Your Email Newsletter Like a Product

Chapter 2: List Building and Management

Lecture 1: The Basics of List Building and Management

Lecture 2: What’s a Good Email List?

Lecture 3: The Dos and Don'ts of List Building

Lecture 4: Using Lead Magnets to Build Your List

Chapter 3: Creating Effective Emails

Lecture 1: A Quick Guide to Email Types

Lecture 2: Elements of an Email

Lecture 3: Using Personalization in Email Marketing Campaigns

Lecture 4: Creating Effective Emails – Best Practices

Lecture 5: Email Copywriting and Content Essentials

Lecture 6: Email Opens: How to Write Catchy Subject Lines

Lecture 7: The Basics of Email Analytics

Lecture 8: Email Clicks: How to Get High CTRs

Lecture 9: Creating a Format for Your Content

Lecture 10: Attaching a Person to Your Email Communications

Chapter 4: Deliverability and Compliance

Lecture 1: ESP’s Role in Email Marketing

Lecture 2: Spam and Blacklists

Lecture 3: List Hygiene

Lecture 4: Making an Appointment with Your Audience

Chapter 5: Advanced Email Marketing

Lecture 1: Dynamic Content in Email

Lecture 2: Email Conversion. Converting Clicks to Sales

Lecture 3: The Secrets of Successful Testing in Email

Lecture 4: How to Test Your Subject Lines

Instructors

GetResponse Email Marketing Software
Grow your business with email marketing

Rating Distribution

1 stars: 7 votes
2 stars: 4 votes
3 stars: 22 votes
4 stars: 59 votes
5 stars: 68 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu