Email Marketing for Charities & Non-Profits

Email Marketing for Charities & Non-Profits, available at $44.99, has an average rating of 4.2, with 24 lectures, based on 88 reviews, and has 396 subscribers.

You will learn about How to get started with email marketing for charities and non-profits Why email is one of the most effective digital channels for charity fundraising, campaigning and events How to research and choose the right email marketing platform for your charity How to build and grow your non-profit's mailing list How to stay compliant with data protection and privacy law while using email marketing The secrets to creating engaging emails that will result in donations and conversions for your charity What metrics you need to measure to ensure your emails are performing, and how to benchmark Using segmenting to improve your list's performance Why welcome journeys deepen engagement with your subscribers, and how to create them How to use split testing to improve your email performance How to write an email strategy for your non-profit organisation This course is ideal for individuals who are Charities, non-profits, NGOs, community groups, campaigns or Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness or Digital and marketing teams in charities and non-profits It is particularly useful for Charities, non-profits, NGOs, community groups, campaigns or Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness or Digital and marketing teams in charities and non-profits.

Enroll now: Email Marketing for Charities & Non-Profits

Summary

Title: Email Marketing for Charities & Non-Profits

Price: $44.99

Average Rating: 4.2

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 25

Number of Published Curriculum Objects: 25

Original Price: €69.99

Quality Status: approved

Status: Live

What You Will Learn

How to get started with email marketing for charities and non-profits
Why email is one of the most effective digital channels for charity fundraising, campaigning and events
How to research and choose the right email marketing platform for your charity
How to build and grow your non-profit's mailing list
How to stay compliant with data protection and privacy law while using email marketing
The secrets to creating engaging emails that will result in donations and conversions for your charity
What metrics you need to measure to ensure your emails are performing, and how to benchmark
Using segmenting to improve your list's performance
Why welcome journeys deepen engagement with your subscribers, and how to create them
How to use split testing to improve your email performance
How to write an email strategy for your non-profit organisation

Who Should Attend

Charities, non-profits, NGOs, community groups, campaigns
Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness
Digital and marketing teams in charities and non-profits

Target Audiences

Charities, non-profits, NGOs, community groups, campaigns
Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness
Digital and marketing teams in charities and non-profits

Email is one of the best and most consistent digital marketing platforms – the Direct Marketing Association has found that every €1 spent on email marketing brings in a €42 return. For charities, email presents a great opportunity:

It’s a cheap and easy to adopt form of digital marketing
It creates a personal, direct relationship with each subscriber and supporter
Email is great for conversions – it’s hugely effective for driving online donations, campaign actions, event registrations and much more
It’s easy to track and measure – you can see the results and return on each email campaign
Unlike social media, you’re not reliant on a third party or on unpredictable algorithms

This course is all about getting your charity started with the incredibly effective digital marketing channel that is email.

In this course, you will learn:

Why email marketing is still so effective
How email compares to other digital channels
How to make the case for email marketing in your organisation
What you need to get started with email marketing
How to choose the email marketing platform that’s right for your charity
Best practice for data protection and privacy
How to build your first mailing list
Crafting attractive, engaging emails
How to write email subject lines that work
Laying out your emails and choosing images
The email metrics you need to watch
How to evaluate and improve your emails
Free ways you can grow your email list
Paid email acquisition
How to encourage email signups on your website
How to segment your subscribers for better results

This course does not cover technical setup instructions for different email marketing platforms – you can get those for free when you sign up for a platform! This course is all about learning best practice and strategy for effective emails.

You will get:

Multiple videos and articles
A checklist for setting up your email marketing programme
A template for creating your email strategy
A guide to creating an effective mailshot
A data protection checklist
A guide to diagnosing issues with your email performance
A template for planning email journeys
And much more!

This course is suitable for:

Charities, non-profits, NGOs, community groups, campaigns
Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness
Digital and marketing teams in charities and non-profits

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Why email?

Lecture 3: Making the case for email in your charity

Chapter 2: Getting started

Lecture 1: What you need to get started

Lecture 2: Choosing your email marketing platform

Lecture 3: Data protection

Lecture 4: Deliverability – how to avoid spam traps

Lecture 5: Building your first mailing list

Lecture 6: Setting up your first list for importing

Chapter 3: Creating emails that work

Lecture 1: Crafting emails that work

Lecture 2: Mailshots vs newsletters

Lecture 3: Subject lines and sender names

Lecture 4: Laying out your emails

Lecture 5: Writing your email copy and using imagery

Lecture 6: Guest article by Simon Scriver: what’s the point of personalisation?

Chapter 4: Evaluating and improving your emails

Lecture 1: The email metrics you should be measuring

Lecture 2: Using split testing to improve your emails

Chapter 5: Growing and managing your list

Lecture 1: Channels you can use to grow your mailing list

Lecture 2: Gathering subscribers on your website

Lecture 3: Segmenting your subscribers for better results

Chapter 6: Bonus content

Lecture 1: Creating email welcome journeys

Lecture 2: Writing an email strategy

Lecture 3: 5 things to do when you've finished this course

Lecture 4: Email best practice in (just!) under 4 minutes

Instructors

Jean O'Brien – Digital Charity Lab
Digital non-profit specialist, founder Digital Charity Lab

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 44 votes
5 stars: 36 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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