Essentials of MARKETING.

Essentials of MARKETING., available at $19.99, has an average rating of 4.75, with 6 lectures, based on 33 reviews, and has 1806 subscribers.

You will learn about Understand what is Marketing and its essence. Basic concepts and processes of Marketing. What is Strategic Planning and how is it done? What is Marketing Mix? This course is ideal for individuals who are Young entrepreneurs and students who want to understand on its core what is Marketing about. It is particularly useful for Young entrepreneurs and students who want to understand on its core what is Marketing about.

Enroll now: Essentials of MARKETING.

Summary

Title: Essentials of MARKETING.

Price: $19.99

Average Rating: 4.75

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: €19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what is Marketing and its essence.
Basic concepts and processes of Marketing.
What is Strategic Planning and how is it done?
What is Marketing Mix?

Who Should Attend

Young entrepreneurs and students who want to understand on its core what is Marketing about.

Target Audiences

Young entrepreneurs and students who want to understand on its core what is Marketing about.

It is a quick presentation I initially did in ALBANIAN for workshop training. I also delivered it as a presentation to a private audience, and then after translating it, I decided to make it a course.

It is a crash course for someone who wants to understand essential marketing and marketing strategy concepts.

We discuss what it is and how I understand Marketing. Since the initial audience had very little (almost no) knowledge of marketing, I tried to simplify the concepts as much as I could.

Why should we always have “value” in mind when we approach marketing? What are the processes of marketing?

What is Marketing Management, and which Marketing Concepts do we have? Which concept suits you and your company better? Are some outdated? Are some better than others?

Understanding Strategic Planning. Even if we are a “one-man-show” or a very small business, we should have some strategic planning. This would guide us to further create and tweak our marketing strategy.

How do we segment a market? What is the correct audience for us? How can we position ourselves and differentiate our product or service in comparison with the competition? What tools can we use here?

What is Marketing Mix? What are the good old four P’s that everyone mentioned? Why should we look at that also from a consumer perspective?

What is an Integrated Marketing Strategy?

And much more! Consider this as a small initial talk between us and as a quick introduction to marketing concepts!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction – Who am I? What will we learn?

Chapter 2: What is Marketing?

Lecture 1: What is Marketing?

Chapter 3: Marketing Management

Lecture 1: Marketing management

Chapter 4: Understanding Strategic Planning

Lecture 1: Understanding Strategic Planning

Chapter 5: Marketing Strategy

Lecture 1: Marketing Strategy

Chapter 6: Understanding Marketing Mix and 4P's.

Lecture 1: Marketing Mix and the 4P's.

Instructors

Ardian Kurtolli
Creative Digital Professional

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 8 votes
5 stars: 22 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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