Exclusive Insights from Australian's Copywriter Brett Mcfall

Course Curriculum

Chapter 1: Start Here

Lecture 1: Introduction

Lecture 2: Course structure

Chapter 2: RESPECT ADVERTISING

Lecture 1: Introduction

Lecture 2: Discover why small businesses actually have an ADVANTAGE

Lecture 3: How you can become No.1 in your customers eyes

Chapter 3: DARE TO BE DIFFERENT

Lecture 1: Introduction

Lecture 2: Turn an Advert into a “Killer”

Lecture 3: Examples of Differentiations

Lecture 4: Big Names which became Successful by Differentiating

Lecture 5: The Critical Keys To Stand Out

Chapter 4: How To Sell Your Product Well

Lecture 1: Introduction

Lecture 2: How To Make Advertising That Sells

Lecture 3: How To Apply This Concepts To Your Advertising

Lecture 4: Build You Advertising Process (Part I)

Lecture 5: Build You Advertising Process (Part II)

Lecture 6: Build You Advertising Process (Part III)

Lecture 7: Wrap Up

Chapter 5: How to become and Advertising Genius

Lecture 1: Introduction

Lecture 2: How to create an effective advert

Lecture 3: The mistakes to avoid when you create your advertising

Lecture 4: How smart advertisers make their fortune

Lecture 5: The simple principle of Advertising

Lecture 6: The recipe of an Advertising Genius

Lecture 7: Wrap Up

Chapter 6: An Example of A Killer Sales Letter

Lecture 1: Killer Sales Letter (Part I)

Lecture 2: Killer Sales Letter (Part II)

Lecture 3: Killer Sales Letter (Part III)

Lecture 4: Killer Sales Letter (Part IV)

Lecture 5: Killer Sales Letter (Part V)

Lecture 6: Killer Sales Letter (Part VI)

Lecture 7: Wrap Up

Chapter 7: How To Design Your Own “Killer” Ad And Increase Your Response By 500%

Lecture 1: Introduction

Lecture 2: How to and NOT to design your ad

Lecture 3: One of the key secrets of successful advertising design

Lecture 4: Exactly how to design your ad for maximum profits

Lecture 5: 6 proven examples of advertising design that work

Lecture 6: Wrap Up

Chapter 8: Sensational Ads Set To Dominate And Profit

Lecture 1: Introduction

Lecture 2: How to turn an ad into a blockbuster (Part I)

Lecture 3: How to turn an ad into a blockbuster (Part II)

Lecture 4: How to turn an ad into a blockbuster (Part III)

Lecture 5: “The 5 Fears” – why they're holding you back from big profits

Lecture 6: Wrap Up

Chapter 9: BUSINESS SLOWING DOWN? Here's What To Do About It Now, And Recession Proof Your

Lecture 1: Introduction

Lecture 2: What NOT to do when your turnover takes a siesta

Lecture 3: How to get maximum results

Lecture 4: Recession Busters #1

Lecture 5: Recession Busters #2

Lecture 6: Recession Busters #3

Lecture 7: Recession Busters #4

Lecture 8: Recession Busters #5

Lecture 9: Recession Busters #6

Lecture 10: Wrap Up

Chapter 10: How To Get Your Customers To Stop What They're Doing And Order

Lecture 1: Introduction

Lecture 2: How to make your offer irresistible

Lecture 3: Example of hot offers (Part I)

Lecture 4: Example of hot offers (Part II)

Lecture 5: Wrap Up

Chapter 11: ADVERTISING MASTER LESSON

Lecture 1: Introduction

Lecture 2: The secret to a successful advertising piece

Lecture 3: The first piece of the most successful pieces of advertising in the history

Lecture 4: The second of one of the most successful pieces of advertising

Lecture 5: Wrap Up

Chapter 12: How To Write Ads Which Make Your Customers Practically Beg You

Lecture 1: Introduction

Lecture 2: The real reason you create an advertisement

Lecture 3: Information about your customers

Lecture 4: What should you ask yourself about your customers

Lecture 5: How to find your customers

Lecture 6: How to get as many customers as you desire

Lecture 7: Wrap Up

Chapter 13: 8 Quick And Easy Design Secrets Of Ads & Sales Letters That Sell!

Lecture 1: Introduction

Lecture 2: How to design an Ad

Lecture 3: Format the style of your sales text

Lecture 4: Which fonts are the best to use

Lecture 5: Avoid to scare your customers

Lecture 6: How to make prospects notice the things you want them to