Facebook Ads: Business Manager And Retargeting
Facebook Ads: Business Manager And Retargeting, available at $59.99, has an average rating of 4.65, with 51 lectures, 1 quizzes, based on 298 reviews, and has 33791 subscribers.
You will learn about Facebook ads basics. Re-filmed for 2024 Set up the Facebook Pixel How to create lookalike audiences with Facebook ads How to run retargeting ads to specific audiences with Facebook ads Create a Facebook ads strategy that works Begin using Facebook Business Manager This course is ideal for individuals who are Entrepreneurs and marketers interested in Facebook ads It is particularly useful for Entrepreneurs and marketers interested in Facebook ads.
Enroll now: Facebook Ads: Business Manager And Retargeting
Summary
Title: Facebook Ads: Business Manager And Retargeting
Price: $59.99
Average Rating: 4.65
Number of Lectures: 51
Number of Quizzes: 1
Number of Published Lectures: 37
Number of Published Quizzes: 1
Number of Curriculum Items: 52
Number of Published Curriculum Objects: 38
Original Price: $29.99
Quality Status: approved
Status: Live
What You Will Learn
- Facebook ads basics. Re-filmed for 2024
- Set up the Facebook Pixel
- How to create lookalike audiences with Facebook ads
- How to run retargeting ads to specific audiences with Facebook ads
- Create a Facebook ads strategy that works
- Begin using Facebook Business Manager
Who Should Attend
- Entrepreneurs and marketers interested in Facebook ads
Target Audiences
- Entrepreneurs and marketers interested in Facebook ads
Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don’t know about your business won’t buy after seeing your initial ads.
In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.
WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS?
If you’ve launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn’t, you will lose many leads and your Facebook ads may not be profitable.
FACEBOOK ADS VS. GOOGLE SEARCH ADS
Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people’s attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images.
In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.
WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS?
People don’t usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.
CREATE AND TARGET CUSTOM AUDIENCES WHO BUY
In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I’ll be showing you how to set that up.
FACEBOOK PIXEL AND FACEBOOK RETARGETING ADS
You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I’ll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You’ll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.
MONEY-BACK GUARANTEE
The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now and learn to use Facebook ads to promote your business.
Course Curriculum
Chapter 1: Facebook ads course introduction
Lecture 1: Facebook ads course Introduction and welcome – please watch this first
Chapter 2: Business manager basics
Lecture 1: Explaining the Facebook Business Suite and the Facebook Business Manager
Lecture 2: Setting up your Facebook business accounts and logging in
Lecture 3: Setting up 2-factor authentication for security – now required by Facebook
Lecture 4: Customizing your Facebook Business Suite dashboard
Lecture 5: The Facebook ad library for spying on successful competitor ads
Lecture 6: Options for creating your video ad
Lecture 7: Starting to use and explore your Facebook Business Suite and pages
Lecture 8: Organizing Facebook business accounts and pages
Lecture 9: Setting up your Facebook ad account and connecting it to a page
Lecture 10: Nuances of running ads for no profit, and how it compares to free strategies
Lecture 11: Three different ad strategies for running ads to content
Lecture 12: Creating your Facebook Pixel (now called data set), and connecting to website
Lecture 13: Setting up Facebook custom audiences
Lecture 14: Our ad strategy, and setting up our first ad – part 1
Lecture 15: Creating an ad campaign part 2, starting to create our ad set
Lecture 16: Creating an ad campaign 3, finishing the ad set and targeting
Lecture 17: Campaign setup part 4 – finishing up the ad creative
Lecture 18: The option to boost posts with an ad for a specific post
Lecture 19: Setting up Facebook Pixel for a Shopify store, and connecting to Shopify
Lecture 20: Possible pitfall of using the Ad Manager with the wrong ad account
Lecture 21: Creating WaveIfYouLike custom conversions
Lecture 22: Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests
Lecture 23: Creating retargeting ads for Ecommerce products
Lecture 24: Connecting your Instagram account to also run Instagram ads through Facebook ads
Lecture 25: Ad creation and optimization checklist to stay on track
Lecture 26: Creative strategy for custom audiences
Chapter 3: Setting up the business page
Lecture 1: Facebook business page creation – section introduction
Lecture 2: How to create your Facebook business page from which to run ads
Lecture 3: Page banner size
Lecture 4: Setting the profile and brand image
Lecture 5: How to set up your Facebook page screen name
Lecture 6: Facebook page call to action button and about section
Chapter 4: Potential ad targeting pitfall
Lecture 1: Dangerous ad targeting pitfall with a real example
Chapter 5: Few more Facebook ads tips and thoughts
Lecture 1: When to not run Facebook ads
Chapter 6: Faebook ads course conclusion
Lecture 1: Course certificate – how to get it
Lecture 2: Bonus lecture: Next steps
Instructors
-
Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
Rating Distribution
- 1 stars: 7 votes
- 2 stars: 11 votes
- 3 stars: 29 votes
- 4 stars: 80 votes
- 5 stars: 171 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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