Facebook Ads Course & Facebook Marketing MASTERY

Course Curriculum

Chapter 1: Complete Guide to Facebook Ads in 2022

Lecture 1: Introduction of Facebook Beginners Guide

Lecture 2: Six reasons why everyone should run Ads on Facebook

Lecture 3: Facebook Ads Success Formula

Lecture 4: The eight Key Facebook Ads Success indicators explained in 11 Minutes

Lecture 5: Understand the Ads Algorithm (Ads Relevance Diagnostic Tool + Facebook Pixel)

Lecture 6: Understand Ads Algorithm

Lecture 7: Understand Ads Algorithm – ABO vs CBO

Lecture 8: Understand Ads Algorithm – What is Facebook Ads Sales Funnel

Lecture 9: My Intro & Facebook Ads Experience in under 3 Minutes

Chapter 2: Five key Campaign Success Factors & Ads Manager Dashboard Walkthrough

Lecture 1: Facebook Campaign Struture & Ads Manager Dashboard Walkthrough

Lecture 2: Revealing the FIVE key Pre Requisites of a Successful Campaign

Lecture 3: Prerequisite One – Policy Compliance

Lecture 4: Prerequisite 2 – Optimized Facebook Page

Lecture 5: Prerequisite 3 – Optimized Website

Lecture 6: Prerequisite 4 – Tracking Pixel

Lecture 7: Prerequisite 5 – Customer Query Management

Chapter 3: 3. How to select marketing objective along with Sales Funnel

Lecture 1: Marketing Objective Intro, Recall & Learning Outcomes

Lecture 2: How to sync Marketing Objective with Facebook Ads Sales Funnel – Example Explana

Lecture 3: Scenario based marketing objective session

Chapter 4: How to create a Facebook Campaign Structure

Lecture 1: Campaign Structure Intro

Lecture 2: ABO Campaign Structure with Illustration & Examples

Lecture 3: CBO Campaign Structure with Illustration & Examples

Lecture 4: ABO struture analysis of -21500 & -20000 campaign with single ad set strategy

Lecture 5: CBO structure -47,000 Campaign casestudy with success key indicators

Lecture 6: ABO Campaign Analysis with multiple ad sets structure

Lecture 7: Budget & Schedule (Options with Importance)

Chapter 5: How to select the right placement option for any campaign type with examples

Lecture 1: Audience Section Intro

Lecture 2: Core Audience Example-1

Lecture 3: Core Audience 21,000 Campaign Case Study

Lecture 4: Core Audience Example-2

Lecture 5: Core Audience Example-3

Lecture 6: Core Audience Campaign Structuring Options

Chapter 6: How to use Custom Audience for maximum results with examples

Lecture 1: Custom Audience-Overview

Lecture 2: Audience integration with Facebook Ads Sales Funnel

Lecture 3: Exploring the options of Custom Audience

Lecture 4: How to create Website Custom Audience – Multiple Scenarios

Lecture 5: How to create a Customer List Custom Audience & its benefits

Lecture 6: How to create APP activity & Offline Events – Custom Audiences

Lecture 7: How to create Custom Audiences from FACEBOOK sources

Chapter 7: How to use LLA to reach more customers with Examples

Lecture 1: Lookalike Audience (LLA) – Intro & Learning Outcomes

Lecture 2: A detailed overbiew of how LLA Audeince can be generated from custom audience

Lecture 3: How to create multiple LLA's from one source – Practical Execution

Lecture 4: LLA 1- Purchased Event – -21,000& -16,500 Case studies

Lecture 5: How I use different custom audience to create LLA audience

Chapter 8: How to select right core target audience with Examples

Lecture 1: A walkthrough of Placement Options

Lecture 2: How to structure campaigns on Placement Level

Lecture 3: Placement Selection Suggestions with help of -40,000 Campaign case study

Chapter 9: Complete guide on how to spot a winner ad with examples

Lecture 1: Ads Section Intro

Lecture 2: What are the Four Key Elements of Ads

Lecture 3: Ads Design, Text, Technical Requirements & Suggestions

Lecture 4: A practical demonstration of third layers of Facebok Ads

Lecture 5: How spying competitor ads can save time effort and dollars

Lecture 6: Impact of Facebook Ads Relevance Indicators on overall ads performance

Lecture 7: 41,000 campaign casestudy to explain the impact of Ads relevance diagnostic tool

Lecture 8: How to get consistent results after identifying winning ad(s)

Lecture 9: How to create Facebook Dynamic Creative Ads

Chapter 10: How to Test, measure and optimize campaigns, ad sets, ads & ad accounts

Lecture 1: Continous Testing Section Intro

Lecture 2: Budget Distribution Strategy for Testing

Lecture 3: How to do ad sets, creative & new feature testing_2

Lecture 4: How to measure & Optimize campaign data from Ads manager

Lecture 5: How to use creatives in winning ad sets to get consistent results

Lecture 6: How to use creatives to identify new ad set for consistent results

Lecture 7: How to use winning ad sets for consistent results