Facebook Ads: Page Monetization With A Facebook Shop

Course Curriculum

Chapter 1: Facebook page shop welcome and introduction

Lecture 1: Facebook page shop welcome and introduction

Chapter 2: Business Manager basics

Lecture 1: Updating the Facebook ads section now

Lecture 2: Note: What to do if you don't have a Facebook page

Lecture 3: Explaining the Facebook Business Suite and the Facebook Business Manager

Lecture 4: Setting up your Facebook business accounts and logging in

Lecture 5: Setting up 2-factor authentication for security – now required by Facebook

Lecture 6: Customizing your Facebook Business Suite dashboard

Lecture 7: The Facebook ad library for spying on successful competitor ads

Lecture 8: Options for creating your video ad

Lecture 9: Starting to use and explore your Facebook Business Suite and pages

Lecture 10: Organizing Facebook business accounts and pages

Lecture 11: Setting up your Facebook ad account and connecting it to a page

Lecture 12: Nuances of running ads for no profit, and how it compares to free strategies

Lecture 13: Three different ad strategies for running ads to content

Lecture 14: Creating your Facebook Pixel (now called data set), and connecting to website

Lecture 15: Setting up Facebook custom audiences

Lecture 16: Our ad strategy, and setting up our first ad – part 1

Lecture 17: Creating an ad campaign part 2, starting to create our ad set

Lecture 18: Creating an ad campaign 3, finishing the ad set and targeting

Lecture 19: Campaign setup part 4 – finishing up the ad creative

Lecture 20: The option to boost posts with an ad for a specific post

Lecture 21: Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

Lecture 22: Possible pitfall of using the Ad Manager with the wrong ad account

Lecture 23: Creating WaveIfYouLike custom conversions

Lecture 24: Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

Lecture 25: Creating retargeting ads for Ecommerce products

Lecture 26: Connecting your Instagram account to also run Instagram ads through Facebook ads

Lecture 27: Ad creation and optimization checklist to stay on track

Lecture 28: Creative strategy for custom audiences

Chapter 3: Setting up your ads and your page

Lecture 1: Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

Lecture 2: How to choose the campaign type

Lecture 3: How to add a catalog of products to your Facebook page

Lecture 4: Publishing your store on your Facebook page

Lecture 5: How to create a custom conversion event and a tracking pixel

Lecture 6: Showing how I created one campaign with multiple ad sets

Lecture 7: Running an ad directly to your product catalog

Lecture 8: Narrowing your Facebook ad targeting

Lecture 9: Facebook ad budgets

Lecture 10: Narrowing down your targeting and expanding experiments after you get data

Chapter 4: Facebook page setup basics

Lecture 1: How to set up your Facebook page

Lecture 2: Page banner size

Lecture 3: Setting the brand image

Lecture 4: Where to get an unlimited number of great images to use on your page

Lecture 5: How to set up your Facebook page screen name

Lecture 6: Facebook page call to action button and about section

Chapter 5: Dangerous ad targeting pitfall with a real example

Lecture 1: Dangerous ad targeting pitfall with a real example

Chapter 6: Adding your Instagram account to your Facebook ad account

Lecture 1: Adding your Instagram account to your Facebook ad account

Chapter 7: Engaging your Facebook page visitors with chat

Lecture 1: Adding chat greetings to boost engagement

Lecture 2: Adding an away message to your Facebook page which still helps direct people

Chapter 8: Tools and free domain names for entrepreneurs

Lecture 1: How to get extra free trials on various tools, and a free domain name

Chapter 9: Facebook page with ads course conclusion

Lecture 1: Bonus lecture