Facebook Pixel Setup, Conversion API & Server Side Tracking

Facebook Pixel Setup, Conversion API & Server Side Tracking, available at $44.99, has an average rating of 4.92, with 20 lectures, based on 55 reviews, and has 601 subscribers.

You will learn about Facebook Pixel Code Installation Using GTM Facebook Conversion API Setup On WordPress Site Facebook Browser & Server Side Tracking Using GTM Different Methods of Browser Side Tracking & Server Side Tracking Custom Event Tracking After All The Events Are Setup, You Will Know How To Test Them In Different Ways This course is ideal for individuals who are Advertisers or Business Owners or Marketers or Freelancers It is particularly useful for Advertisers or Business Owners or Marketers or Freelancers.

Enroll now: Facebook Pixel Setup, Conversion API & Server Side Tracking

Summary

Title: Facebook Pixel Setup, Conversion API & Server Side Tracking

Price: $44.99

Average Rating: 4.92

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Facebook Pixel Code Installation Using GTM
Facebook Conversion API Setup On WordPress Site
Facebook Browser & Server Side Tracking Using GTM
Different Methods of Browser Side Tracking & Server Side Tracking
Custom Event Tracking
After All The Events Are Setup, You Will Know How To Test Them In Different Ways

Who Should Attend

Advertisers
Business Owners
Marketers
Freelancers

Target Audiences

Advertisers
Business Owners
Marketers
Freelancers

This course equips you with the skills to effectively track user actions on your website and optimize your Facebook Ads campaigns. You’ll learn about two essential Facebook tracking tools: the Facebook Pixel and Conversion API, and explore the concept of server-side tracking.

Here’s what you’ll gain:

Solid foundation in Facebook Pixel: Understand how the Pixel works, set it up correctly using Google Tag Manager (GTM) for ease of use, and configure it to track key website events.
Conversion API mastery: Deep dive into the Facebook Conversion API, a server-side solution for capturing user data and ensuring accurate campaign measurement despite privacy restrictions.
Unlock the power of server-side tracking: Grasp the concept of server-side tracking and how it complements the Conversion API for comprehensive data collection.

By the end of this course, you’ll be able to:

Confidently set up and manage the Facebook Pixel with GTM.
Implement the Facebook Conversion API for reliable data tracking.
Leverage server-side tracking for a robust Facebook Ads data strategy.

This course is ideal for:

Digital marketers and advertisers
E-commerce business owners
Anyone who wants to improve their Facebook Ads campaign performance

So why late? Be an action taker!

Take control of your Facebook Ads data and optimize your campaigns for success!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: The easiest way to setup Meta Pixel

Lecture 1: Meta pixel setup – Browser Side Tracking (Part_1)

Lecture 2: Meta pixel setup – Browser Side Tracking (Part_2)

Chapter 3: Remove Facebook Pixel & Conversion API

Lecture 1: Remove Facebook Pixel & Conversion API

Chapter 4: Google Tag Manager

Lecture 1: Understanding Google Tag Manager

Lecture 2: How to Connect Facebook, GTM & Website

Chapter 5: Meta Pixel Setup – Browser Side Tracking

Lecture 1: Triggers Configure

Lecture 2: Tags Configure and Test All Events

Lecture 3: Tags Configure Smart Method

Lecture 4: Create Meta Pixel Event ID

Lecture 5: Create Meta Pixel Standard Custom Event

Chapter 6: Meta Conversion API Setup – Sever Side Tracking

Lecture 1: Server Side Tracking – Part 1

Lecture 2: Server Side Tracking – Part 2

Lecture 3: Server Side Tracking – Part 3

Lecture 4: Server Side Tracking – Part 4

Lecture 5: Server Side Tracking – Part 5

Chapter 7: Google Analytics 4 (GA4) – All Events Tracking

Lecture 1: Setup Google Analytics 4 GA4 & Connect with GTM

Lecture 2: All Events Tracking – View Content, Add To Cart, Initiate Checkout, Purchase

Chapter 8: Phone Call Tracking using GA4 & GTM

Lecture 1: Phone Call Tracking using GA4 & GTM

Chapter 9: Conclusion

Lecture 1: End Talk

Instructors

Prodip Kumer Aich
Mentor | Digital Marketer | Data-driven CRO specialist

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 3 votes
5 stars: 51 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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