Freelance Masterclass 101

Copywriter Duties & Responsibilities

A copywriter may not be in the spotlight or very glamorous, and it’s rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:

• Write social media content:Copywriters must produce content that shows or reflects the client’s brand or voice.

• Collaborate: Copywriters work with many people from PR, marketing, and customer service.

• Produce error-free content: Content must be high-quality and in adherence to the company’s style guide.

• Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.

• Manage multiple projects: Juggle multiple projects, typically with short deadlines.

STEP 1.) You gotta know WHAT copywriting is at the core:

Copywriting is essentially moving words around to sell better.

Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.

If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!

A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.

A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!

STEP 2.) Understand WHY people hire copywriters:

Think of the huge amount of content a lot of companies have to put out.

A single insurance company will have to put out all this stuff:

• Ads on TV

• Ads on the internet

• Ads on radio

• Brochures for B2C sales

• Brochures for B2B sales

• Brochures for every different product

• Forms to fill out

• Forms to fill out for various different product lines

• Google ads

• Facebook ads

• Update their Twitter

• Update their Facebook page

• Make content for their website

• Make the content for their website about each different product

• Make sure their content is converting

• Make sure customers understand how to signup

• Send customers packets explaining their policy

• Have scripts for their sales people to follow

• Have scripts for their customer support people to follow

• Write press releases

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