Fundamental Practices of Content Creation for Marketers

Fundamental Practices of Content Creation for Marketers, available at Free, has an average rating of 4, with 34 lectures, based on 43 reviews, and has 2595 subscribers.

You will learn about Marketing principles that can be used for content creation. Psychological stage a buyer goes through before buying a product. Ways to create new content on a regular basis. Essential elements to include in your website. This course is ideal for individuals who are For content marketers and entrepreneurs who want to increase their conversion rate. It is particularly useful for For content marketers and entrepreneurs who want to increase their conversion rate.

Enroll now: Fundamental Practices of Content Creation for Marketers

Summary

Title: Fundamental Practices of Content Creation for Marketers

Price: Free

Average Rating: 4

Number of Lectures: 34

Number of Published Lectures: 34

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Marketing principles that can be used for content creation.
Psychological stage a buyer goes through before buying a product.
Ways to create new content on a regular basis.
Essential elements to include in your website.

Who Should Attend

For content marketers and entrepreneurs who want to increase their conversion rate.

Target Audiences

For content marketers and entrepreneurs who want to increase their conversion rate.

Effective content creation requires you to create materials that either solve specific problems that your audience has or give your audience the ability to achieve specific benefits that are valuable to them. This is easier said than done because you need to get inside the heads of your potential customers.

This course will teach you how to create content that resonates with your target market as well as guide them from simply being aware of your product and services to becoming your loyal customers.

Presenting yourself as an authority figure requires you to provide value and create good relationships with your potential clients. To do that, you need to provide a steady stream of valuable content.

In this course I will present to you practices that allow you to generate an infinite amount of content that your customers will gain value from so that they will trust you and be comfortable enough to buy your products and services.

Giving valuable information is not enough. You have to present it in a way that keeps the focus on your view of your viewers and makes it easy for them to consume all the valuable parts of your content.

This course covers elements that you need to include in your content so that viewers can easily read and watch them, which will make it easier for you to convey professionalism and build a positive brand image that will bring you profit.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Marketing Elements

Lecture 1: Introduction

Lecture 2: Marketing vs Selling

Lecture 3: People don't want to be sold.

Lecture 4: Buyer persona and its purpose

Lecture 5: Goals and performance indicators

Lecture 6: Copywriting

Lecture 7: Having your own website

Chapter 3: Sales Funnel

Lecture 1: What is a sales funnel?

Lecture 2: The AIDA model

Lecture 3: Awareness

Lecture 4: Interest

Lecture 5: Desire

Lecture 6: Action

Chapter 4: Website Structure

Lecture 1: Objectives

Lecture 2: Responsive web design

Lecture 3: Single column design

Lecture 4: Less colors is more

Lecture 5: Landing pages

Lecture 6: Landing pages and the AIDA model

Chapter 5: Types of content

Lecture 1: Information content

Lecture 2: Entertainment content

Chapter 6: Content formatting

Lecture 1: Introduction, body and conclusion

Lecture 2: Introduction

Lecture 3: Content body

Lecture 4: Conclusion

Lecture 5: Short form content

Lecture 6: Long-form content

Lecture 7: Content format list

Chapter 7: Content idea generation

Lecture 1: Consuming content

Lecture 2: Ideas from audience

Lecture 3: Brainstorming session

Lecture 4: Generating new content from old content

Lecture 5: Content curation

Instructors

Edzel Sulicipan
Internet Marketer

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 9 votes
4 stars: 12 votes
5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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