Fundamentals of Direct Marketing

Fundamentals of Direct Marketing, available at $54.99, has an average rating of 4.35, with 12 lectures, 4 quizzes, based on 25 reviews, and has 104 subscribers.

You will learn about The basic concepts of direct marketing and how to put these into practice How to understand the audience in order to develop effective media and creative strategies The acronyms and analytics that define success or failure This course is ideal for individuals who are Business owners, students, and young marketing professionals looking to learn these vital principles It is particularly useful for Business owners, students, and young marketing professionals looking to learn these vital principles.

Enroll now: Fundamentals of Direct Marketing

Summary

Title: Fundamentals of Direct Marketing

Price: $54.99

Average Rating: 4.35

Number of Lectures: 12

Number of Quizzes: 4

Number of Published Lectures: 12

Number of Published Quizzes: 4

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: $69.99

Quality Status: approved

Status: Live

What You Will Learn

The basic concepts of direct marketing and how to put these into practice
How to understand the audience in order to develop effective media and creative strategies
The acronyms and analytics that define success or failure

Who Should Attend

Business owners, students, and young marketing professionals looking to learn these vital principles

Target Audiences

Business owners, students, and young marketing professionals looking to learn these vital principles

Performance-based marketing, direct response marketing, and target marketing. They’re all different flavors of what is called direct marketing — the most powerful and provable path to generating profitable customer relationships for the long term. In this course, I share over two decades of award-winning experience in the direct marketing industry and condense the fundamentals into 12 recorded lectures, quizzes, and supplemental content. It’s all designed to help everyone from entry level to executive understand the strategy and effectively deploy the tactics that will help your career and business grow.

Course Curriculum

Chapter 1: Understanding the Industry

Lecture 1: Understanding the Industry

Chapter 2: Direct Marketing Media – Print

Lecture 1: Direct Marketing Media – Print

Chapter 3: Direct Marketing Media – DRTV, Radio and Podcasts

Lecture 1: Direct Marketing Media – DRTV, Radio and Podcasts

Chapter 4: Direct Marketing Media – Online, Mobile, and More

Lecture 1: Direct Marketing Media – Online, Mobile and More

Chapter 5: Essential Abbreviations, Acronyms and Analytics

Lecture 1: Essential Abbreviations, Acronyms and Analytics

Chapter 6: Designing Compelling Creative – Audience & Approach

Lecture 1: Lecture 6: Designing Compelling Creative – Audience & Approach

Chapter 7: Creative Development – Copy and Design

Lecture 1: Lecture 7: Creative Development – Copy and Design

Chapter 8: Testing and Response Management

Lecture 1: Lecture 8 – Testing and Response Management

Chapter 9: Putting Data Into Action

Lecture 1: Lecture 9 – Putting Data Into Action

Chapter 10: Working With and For a Direct Marketing Agency

Lecture 1: Lecture 10 – Working With and For a Direct Marketing Agency

Chapter 11: Trends Today and Tomorrow

Lecture 1: Trends Today and Tomorrow

Chapter 12: Review and Wrap-Up

Lecture 1: Review and Wrap-up

Instructors

Chris Rosa
Marketing Professional

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 3 votes
4 stars: 11 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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