Fundamentals of Marketing
Fundamentals of Marketing, available at Free, has an average rating of 3.9, with 11 lectures, based on 990 reviews, and has 16238 subscribers.
You will learn about Students will learn the core concepts of marketing. This course is ideal for individuals who are Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on. It is particularly useful for Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.
Enroll now: Fundamentals of Marketing
Summary
Title: Fundamentals of Marketing
Price: Free
Average Rating: 3.9
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Students will learn the core concepts of marketing.
Who Should Attend
- Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.
Target Audiences
- Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.
5 Star Reviews and Comments:
Mr Bishal Sarkar – Amazing, above expectations!
Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points.
Dhaval Kadam – It is very easy to understand and grasp.
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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as follows:
1. What is Marketing?
2. Difference between Marketing and Sales
3. Marketing Mix – 4Ps of Marketing
4. Marketing Mix – 7Ps of Marketing
5. Needs, Wants and Demand
6. Market Segmentation
7. Brand
8. Product Life Cycle
9. What is a Price
10. Place / Marketing Channel
11. Advertising
In this course, I have discussed all the important basic concepts in Marketing including What is Marketing, Difference between Marketing and Sales. Thereafter I have talked about one of the most important concepts in Marketing ie. Marketing Mix. I have talked about 4Ps as well as 7Ps. Then I have talked about Needs, Wants and Demand, Market Segmentation, Brand, Product Life Cycle, Pricing, Place / Marketing Channel and Advertising.
All the above concepts have been simplified through real-world examples from leading companies of the World.
All the concepts have been discussed with a talking head video and slides to make learning better and faster.
Course Curriculum
Chapter 1: Fundamentals of Marketing
Lecture 1: What is Marketing
Lecture 2: Difference between Marketing and Sales
Lecture 3: Marketing Mix – 4Ps of Marketing
Lecture 4: Marketing Mix – 7 Ps of Marketing
Lecture 5: Needs, Wants and Demand
Lecture 6: Market Segmentation
Lecture 7: Brand
Lecture 8: Product Life Cycle
Lecture 9: What is a Price
Lecture 10: Place / Marketing Channel
Lecture 11: Advertising
Instructors
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Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi
Rating Distribution
- 1 stars: 17 votes
- 2 stars: 30 votes
- 3 stars: 215 votes
- 4 stars: 410 votes
- 5 stars: 318 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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