Fundraising Success: Creating an Annual Marketing Campaign
Fundraising Success: Creating an Annual Marketing Campaign, available at $19.99, has an average rating of 3.85, with 22 lectures, based on 22 reviews, and has 141 subscribers.
You will learn about Understand the importance of creating an annual marketing and communication plan Segment their ideal audience craft messaging that delivers impact and a call to action. Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan. Set goals and objectives that are actionable and measurable. Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities. Evaluate the success of the plan, areas for improvement and planning ahead. This course is ideal for individuals who are This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization or Both paid staff and volunteers can benefit from this class It is particularly useful for This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization or Both paid staff and volunteers can benefit from this class.
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Summary
Title: Fundraising Success: Creating an Annual Marketing Campaign
Price: $19.99
Average Rating: 3.85
Number of Lectures: 22
Number of Published Lectures: 21
Number of Curriculum Items: 22
Number of Published Curriculum Objects: 21
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the importance of creating an annual marketing and communication plan
- Segment their ideal audience craft messaging that delivers impact and a call to action.
- Identify the individuals that make up the marketing team, and how to leverage their expertise and resources to create a plan.
- Set goals and objectives that are actionable and measurable.
- Create a complete marketing and communications plan that outlines channels of communication, frequency of messaging and team member responsibilities.
- Evaluate the success of the plan, areas for improvement and planning ahead.
Who Should Attend
- This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization
- Both paid staff and volunteers can benefit from this class
Target Audiences
- This course is meant for anyone with responsibilities for fundraising, marketing, or communications in a nonprofit organization
- Both paid staff and volunteers can benefit from this class
Creating a marketing and communications plan to engage your donors, volunteers, partners and clients.
Harness the mission of your organization. Communicate its impact. Create a call to action. Start by determining where you are. Then decide where you want to go. Finally set a map for getting there.
This course will help you craft a marketing and communications plan that you can use all year long, tailored to your organizational goals, size of your team and scalable to your needs. Many nonprofits know what they want to say, but don’t know how to best reach their intended audience and provide opportunities for engagement. This course provides you with tools and resources to help you create impactful messaging, outline how your audience is best communicated with, and actionable activities to support your overall organization marketing and communication objectives. You will receive guidance on how to create your own plan and implement it!
Nonprofit teams that include marketing professionals or a one-person department, regardless of experience, will benefit from the comfortable discussion style with over 2.5 hours of video lectures, Merrill Stewart, and Louanne Saraga Walters. You’ll become part of the discussion as you determine how you want to communicate your organization’s brand, unique factors and impactful purpose with a comprehensive marketing and communications plan.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course Overview
Lecture 2: Why you need an annual marketing and communications plan
Lecture 3: Marketing and Branding Defined
Chapter 2: Where are you in marketing your mission/brand?
Lecture 1: Identifying the impact of your mission
Lecture 2: Identifying your audience
Lecture 3: How do you represent your mission/brand?
Chapter 3: Creating Your Message
Lecture 1: Pulling together your mission and impact
Lecture 2: Integrate a Call to Action
Chapter 4: Identifying Your Marketing Team
Lecture 1: Identify Subject Matter Experts
Lecture 2: Involving Marketing Experts on your Team
Chapter 5: Setting Your Goals
Lecture 1: What do you want to accomplish?
Lecture 2: Creating Measureable Goals (ROI)
Chapter 6: Creating an actionable marketing & communications plan
Lecture 1: Identifying Marketing/Communications channels and activities
Lecture 2: Timing is Everything
Lecture 3: Affording your Marketing/Communications Plan
Lecture 4: Accountability for your Champions
Chapter 7: Evaluating Success
Lecture 1: Checking in on your Progress
Lecture 2: Have you met your goals/benchmarks for success
Lecture 3: How to tweak the plan
Lecture 4: Expanding the plan
Chapter 8: Summary Overview
Lecture 1: Summary and Conclusion
Instructors
-
Louanne Saraga Walters, MS HNFM
Media Production Educator, Wellness Coach, Speaker -
Merrill Stewart
Marketing & Fundraising Specialist
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 3 votes
- 3 stars: 3 votes
- 4 stars: 8 votes
- 5 stars: 8 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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