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Genuine Copywriting: Effective Copywriting That Gets Results

Marketing

Genuine Copywriting: Effective Copywriting That Gets Results, available at $64.99, has an average rating of 4.85, with 53 lectures, based on 116 reviews, and has 8391 subscribers.

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You will learn about The step by step process for writing effective copy without manipulation, hype or being pushy Sell more of your products, services & programs effectively through the use of authentic copywriting Develop your own voice & style to attract the right clients, customers & students Gain a deep understanding of what works in your particular industry by using intelligent market research The copywriting template for selling any product, service, idea or connection The 17 steps for copywriting a page Split testing with Google Optimize to measure the effectiveness of your copywriting efforts (& do more of what works) Improve the experience of your website visitors for higher engagement and better conversions Using copywriting to write great content for your website, email & social media This course is ideal for individuals who are Entrepreneurs or Online Business Owners or Course Creators or Holistic Service Providers or Freelance Consultants or Coaches or Authentic Marketers or Freelancers or Authors or Anyone Who Wants To Learn The Lucrative Skill Of Copywriting It is particularly useful for Entrepreneurs or Online Business Owners or Course Creators or Holistic Service Providers or Freelance Consultants or Coaches or Authentic Marketers or Freelancers or Authors or Anyone Who Wants To Learn The Lucrative Skill Of Copywriting.

Enroll now: Genuine Copywriting: Effective Copywriting That Gets Results

Summary

Title: Genuine Copywriting: Effective Copywriting That Gets Results

Price: $64.99

Average Rating: 4.85

Number of Lectures: 53

Number of Published Lectures: 53

Number of Curriculum Items: 53

Number of Published Curriculum Objects: 53

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

  • The step by step process for writing effective copy without manipulation, hype or being pushy
  • Sell more of your products, services & programs effectively through the use of authentic copywriting
  • Develop your own voice & style to attract the right clients, customers & students
  • Gain a deep understanding of what works in your particular industry by using intelligent market research
  • The copywriting template for selling any product, service, idea or connection
  • The 17 steps for copywriting a page
  • Split testing with Google Optimize to measure the effectiveness of your copywriting efforts (& do more of what works)
  • Improve the experience of your website visitors for higher engagement and better conversions
  • Using copywriting to write great content for your website, email & social media

Who Should Attend

  • Entrepreneurs
  • Online Business Owners
  • Course Creators
  • Holistic Service Providers
  • Freelance Consultants
  • Coaches
  • Authentic Marketers
  • Freelancers
  • Authors
  • Anyone Who Wants To Learn The Lucrative Skill Of Copywriting

Target Audiences

  • Entrepreneurs
  • Online Business Owners
  • Course Creators
  • Holistic Service Providers
  • Freelance Consultants
  • Coaches
  • Authentic Marketers
  • Freelancers
  • Authors
  • Anyone Who Wants To Learn The Lucrative Skill Of Copywriting

When you ask an expert marketer: “What is the number 1 lucrative skill that a fellow marketer or entrepreneur can learn?”

Their answer will without a doubt be: “Copywriting“.

In short, if you want to effectively sell your online products and services, then you need to learn how to write great copy.

A common issue people often complain about with regards to copywriting is that “Copywriting feels inauthentic for them!“…

…This is a phrase I have often heard from coaches, marketers, content creators…etc

If you’ve been an avid student of the topic of copywriting, then you are probably familiar with all the tricks that are recommended by the experts, some of which include:

  • Use hype (exaggerate benefits to get prospects excited about your product/service)

  • False positioning (Position your product as the only one in the world that meets all of the prospect’s needs)

  • Agitate the pain (Get the prospect to feel the pain of their current situation and make the consequences of not buying your product/service unbearable)

These are just some examples of common copywriting practices that are being taught. The negative effects of following this kind of advice are many:

  • Make the prospect skeptical

  • Set the prospect up for disappointment (as a result of building unrealistic expectations)

  • Create and build up anxiety in the prospect

Most people write copy this way because it’s the only way they’ve ever known how to do it – and I admit, I’ve been guilty of writing copy this way too my first few years in business.

The good news is: There’s another way. And it’s both helpful to your clients, and enjoyable to you.

What is it called? Well, you may call it honest/genuine/authentic copywriting.

It’s the result of years of testing, trial and error & resentment of the conventional way of doing things.

Yes! You can do without all the manipulative sales techniques of mainstream copywriting and get good results.

It starts with learning the theory. Then, once you’ve become familiar with the copywriting process, you’ll then be able to put pen to paper. Everything you need from tools to templates and resources has been included.

This course takes all the confusion and guesswork out of writing copy for web pages, emails, & social media.

Whether you’re a novice copywriter or an experienced copywriter who is tired of the old, unethical way of copywriting through the use of hype and manipulation, this course has the answers to your questions.

Course Curriculum

Chapter 1: GENUINE COPYWRITING — MARKET RESEARCH (PART 1)

Lecture 1: Overview

Lecture 2: The Secret Is To Sell What People Want

Lecture 3: Get Opinions From The Right People For Your Market Research

Lecture 4: Market Research Questions

Lecture 5: Market Research Methods

Lecture 6: Study The Market

Lecture 7: Study The Audience

Chapter 2: GENUINE COPYWRITING — MARKET RESEARCH (PART 2)

Lecture 1: Why Do Market Research?

Lecture 2: Posting Your Market Research Request On Linkedin

Lecture 3: 1 To 1 Audience Research

Lecture 4: Polling

Lecture 5: Poll 1: What Topic?

Lecture 6: Poll 2: Why Does It Matter?

Lecture 7: Poll 3: Titles

Lecture 8: How To Use Facebook To Poll For Titles

Lecture 9: Poll 4: Sales Page

Lecture 10: Authenticity In Copywriting

Lecture 11: Study Your Own Writing

Lecture 12: Troubleshooting What Might Not Be Working

Lecture 13: Copywriting Tips For Market Research Polls

Lecture 14: Running A Facebook Ad To Poll Your Warm Audience

Lecture 15: An Example Of A Google Form Market Research Poll

Chapter 3: GENUINE COPYWRITING — THE COPYWRITING TEMPLATE

Lecture 1: Getting Back To Your Heart Before Copywriting

Lecture 2: Who Can You Envision Writing For That Helps You Be Authentic?

Lecture 3: The Copywriting Template (Part 1)

Lecture 4: Exercice: Copywriting "Vision"

Lecture 5: The Copywriting Template (Part 2)

Chapter 4: GENUINE COPYWRITING — COPYWRITING A PAGE

Lecture 1: Passion vs Vision

Lecture 2: Exercise: Write About "Problem"

Lecture 3: Summary Of How To Copywrite A Page

Lecture 4: On Overcoming Objections

Chapter 5: GENUINE COPYWRITING — IMPROVING VISITOR EXPERIENCE

Lecture 1: Meet The Expectations Of The Visitor Quickly

Lecture 2: Include Good Images On Your Website

Lecture 3: Is Your Text Well-Formatted?

Lecture 4: Being Mindful Of The Look & Feel Of Your Website

Chapter 6: GENUINE COPYWRITING — SPLIT TESTING

Lecture 1: Why Do Split Testing?

Lecture 2: What To Split Test

Lecture 3: Split Testing Using Google Optimize (Part 1)

Lecture 4: Split Testing Using Google Optimize (Part 2)

Lecture 5: Google Optimize A/B Test: Making Changes Directly To Your Site

Lecture 6: How Long Should Your Test Run For?

Lecture 7: How To Stop A Split Test

Lecture 8: How To Look At The Results Of Your Split Test

Chapter 7: GENUINE COPYWRITING — CONTENT COPYWRITING & EMAIL COPYWRITING

Lecture 1: Principles Of Content Copywriting

Lecture 2: Content Copywriting – How To Start Your Posts

Lecture 3: Content Copywriting – How To End Your Posts

Lecture 4: Email Newsletter Copywriting – Style 1: Minimalism

Lecture 5: Email Newsletter Copywriting – Style 2: Personal Letter

Lecture 6: Email Newsletter Copywriting – Style 3: Hybrid

Lecture 7: Copywriting Sales Emails

Chapter 8: BONUS SECTION

Lecture 1: Instead Of Pain Points, Try Joy Points

Lecture 2: Copywriting vs Content Writing

Lecture 3: You've Made It!

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 2 votes
  • 3 stars: 6 votes
  • 4 stars: 15 votes
  • 5 stars: 92 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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