Get Started Marketing Your Alternative Practitioner Business
Get Started Marketing Your Alternative Practitioner Business, available at $19.99, has an average rating of 4.7, with 49 lectures, based on 30 reviews, and has 142 subscribers.
You will learn about Create a WordPress website, from finding a domain name, to setting up and personalizing the site, to finding and editing images for the site Set up an email list (customer list) Be able to understand and implement SEO so that their site is findable on search engines Understand online marketing, from affiliate sales, to partnerships, Facebook ads and more Understand all the options for growing your practice both with clients and passively, from webinars to workshops, products and beyond! Understand if paid ads are useful, and if so generally which ones are helpful Spiritual Marketing This course is ideal for individuals who are those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business It is particularly useful for those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business.
Enroll now: Get Started Marketing Your Alternative Practitioner Business
Summary
Title: Get Started Marketing Your Alternative Practitioner Business
Price: $19.99
Average Rating: 4.7
Number of Lectures: 49
Number of Published Lectures: 49
Number of Curriculum Items: 49
Number of Published Curriculum Objects: 49
Original Price: $109.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a WordPress website, from finding a domain name, to setting up and personalizing the site, to finding and editing images for the site
- Set up an email list (customer list)
- Be able to understand and implement SEO so that their site is findable on search engines
- Understand online marketing, from affiliate sales, to partnerships, Facebook ads and more
- Understand all the options for growing your practice both with clients and passively, from webinars to workshops, products and beyond!
- Understand if paid ads are useful, and if so generally which ones are helpful
- Spiritual Marketing
Who Should Attend
- those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business
Target Audiences
- those who have training in an alternative healing profession (from Reiki, to massage, coaching, clairvoyance and beyond!) and want to set up their own business
I’ve worked in alternative practice as a solopreneur for years (as a coach, bodyworker, alternative healer), working from home, and sometimes in clinics, as well as traveling and giving workshops at a variety of venues. I have also had a freelance writing and website creation/SEO business. I understand firsthand how hard it can be to grow a business when your business is heart-centred therapeutic work. I also get how having an online presence and building marketing around your online work is instrumental in creating a business that can be both local and global.
No doubt about it: there are special considerations if you are in a healing profession as a practitioner. It is NOT the case that marketing is a one-size-fits-all proposition.
As someone (you!) who wants to do healing/helping/bodywork for a living, so much of your business is about branding YOU, as the wonderful, unique practitioner you are. This makes our kind of work fundamentally different from the kind of marketing you need for a group practice, a local pizza shop, and so on.
Marketing yourself is increasingly online, increasingly competitive, and increasingly technical. You may not consider yourself a technical person, but you can do it, because I am making it very simple. I am so, so passionate about helping healers get their names and their work out there! I want to see you angels with genuine gifts and compassion have the same awesome websites and marketing techniques as other businesses. You can DO this!
And let’s face it, being a practitioner is not, at least immediately, a hugely lucrative field! I see lots of very expensive marketing courses out there for practitioners and healers which promise the earth and cost thousands. You probably can’t afford this if you’re starting out, so I wanted to create something hugely valuable, for those who really need it, that costs very little. I spent years studying and teaching myself all this stuff, and now I want to offer it to you, so that you practitioners can do what you do best, help others!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: How to use this course
Chapter 2: Branding. Who are YOU and what do you offer?
Lecture 1: Your brand is YOU. Getting started.
Lecture 2: Logo & Finding a tone, consistency, color, feel for your brand
Lecture 3: A business name, domain name, your website's PURPOSE!
Chapter 3: Let's Make a Website
Lecture 1: Domain name, hosting, DIY website
Lecture 2: Find, install & customize a WordPress theme
Lecture 3: Prepare basic information for your website
Lecture 4: Using Your WordPress site (creating stuff on it)
Lecture 5: Images Troubleshooting: Get images, Using Canva for editing
Lecture 6: Installing payment options and online booking on your website
Chapter 4: Let's Create an Email List
Lecture 1: Why have an email list? What is it?
Lecture 2: Choose an email list provider
Lecture 3: Aweber: Create and name a new email list, check settings and create emails
Lecture 4: Mailchimp: Create and name a new email list, check settings and create emails
Lecture 5: Aweber: Create and install an optin form for the list on your site
Lecture 6: Mailchimp: Create and install an optin form for the list on your site
Chapter 5: SEO for your online presence
Lecture 1: What is SEO? Understand if you need to do it or NOT!
Lecture 2: On Site SEO: Google Keyword Planner to find your best keywords
Lecture 3: Using Jaxxy for keyword searching
Lecture 4: On-site SEO: Using Google Analytics and Google Webmaster Tools
Lecture 5: On-Site SEO: Setting up your site, blogs, and pages for good SEO!
Lecture 6: Planning your blogs
Lecture 7: Schedules and content of SEO-friendly blogs
Lecture 8: Backlinks
Chapter 6: Marketing your services for an "in person" practice
Lecture 1: Intro to this section on marketing a client-based practice (in person sessions)
Lecture 2: Best Practice: what it is and how to ensure it
Lecture 3: Identify your customers
Lecture 4: Using Social Media for free promotion
Lecture 5: Attending events for self-promotion
Lecture 6: Creating events for self-promotion
Lecture 7: Giveaways: Write an ebook to give in exchange for emails
Lecture 8: Strategic Partnerships
Lecture 9: Get testimonials from happy clients!
Lecture 10: Get Press
Chapter 7: Marketing Your Online Business
Lecture 1: Intro to this section on marketing an online business
Lecture 2: Affiliate Marketing
Lecture 3: E-Commerce (selling stuff)
Lecture 4: Webinars
Lecture 5: Online Courses
Lecture 6: Membership Sites
Chapter 8: Paid Advertising
Lecture 1: Are paid ads right for your business?
Lecture 2: About Facebook ads
Lecture 3: Google Adwords
Lecture 4: Classified ads, Directory listings, newspaper and magazine ads
Chapter 9: Spiritual and Energetic Considerations
Lecture 1: Why your energy matters (energetics of being a practitioner)
Lecture 2: Self-Care and Client Preparation/Reflection
Lecture 3: Hidden Curriculum: you attract the clients you need for YOUR growth
Lecture 4: A Meditation for you! (and our conclusion)
Instructors
-
Michelle Dixon, PhD
Holistic practitioner trauma therapies, intuitive healer
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 4 votes
- 4 stars: 5 votes
- 5 stars: 21 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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