Get started with your first PROGRAMMATIC Advertising COURSE

Get started with your first PROGRAMMATIC Advertising COURSE, available at $19.99, has an average rating of 4.35, with 28 lectures, 4 quizzes, based on 10 reviews, and has 23 subscribers.

You will learn about Learn what is programmatic advertising Understand Real Time Bidding Get in-depth understanding about programmatic ecosystem Learn about the important Programmatic terminologies and formulae Understand Programmatic Cost Models Learn about Ad formats and their sizes with examples This course is ideal for individuals who are Beginners or Freshers or Students or Advertisers or Publishers or Ad Agencies It is particularly useful for Beginners or Freshers or Students or Advertisers or Publishers or Ad Agencies.

Enroll now: Get started with your first PROGRAMMATIC Advertising COURSE

Summary

Title: Get started with your first PROGRAMMATIC Advertising COURSE

Price: $19.99

Average Rating: 4.35

Number of Lectures: 28

Number of Quizzes: 4

Number of Published Lectures: 28

Number of Published Quizzes: 4

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 32

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Learn what is programmatic advertising
Understand Real Time Bidding
Get in-depth understanding about programmatic ecosystem
Learn about the important Programmatic terminologies and formulae
Understand Programmatic Cost Models
Learn about Ad formats and their sizes with examples

Who Should Attend

Beginners
Freshers
Students
Advertisers
Publishers
Ad Agencies

Target Audiences

Beginners
Freshers
Students
Advertisers
Publishers
Ad Agencies

What is Programmatic Advertising? How does it work? From where to start? If you are looking for these questions or if you are looking to start your career in the Programmatic industry then this course is for you!

Programmatic Advertising is a vast subject. Innovation is the best part of programmatic. We have seen a shift in technology in the past 20 years and no doubt that Digital industry has played a big role in this change.

This course is specifically designed for people who are curious about the programmatic industry and also for beginners who have almost zero or very less idea about the programmatic industry.

This course is more about basic terminologies & components of the Programmatic Ecosystem.

The curriculum of course –

We are going to talk about a lot of topics, but majorly the discussion will be about –

Programmatic Advertising Terminologies
Understanding how an ad is served via Real-Time Bidding
The Supply & Demand side of the programmatic ecosystem
Standard Ad formats used for Desktop, Mobile & Video Advertising
Definitions & Formulae about Price or Cost Models

and much more!!

To test your knowledge, you can enjoy a quiz after the completion of each important section. Also, try to learn and use the formulae from the resource attached!

Course Curriculum

Chapter 1: Hello!

Lecture 1: Introduction

Lecture 2: Who am I ?

Chapter 2: Introduction to Programmatic Advertising

Lecture 1: What is programmatic advertising?

Lecture 2: Origin of Programmatic Advertising

Lecture 3: Benefits of Programmatic Marketing

Chapter 3: The Programmatic Ecosystem – How it works?

Lecture 1: CHAPTER 1 – How an Ad is Served?

Lecture 2: CHAPTER 2 – What is Real Time Bidding?

Lecture 3: CHAPTER 3 – Types of Programmatic Advertising Deals

Lecture 4: CHAPTER 4 – Understanding Data Management Platform(DMP) & Ad Server

Lecture 5: CHAPTER 5 – Understanding about the Supply side in Programmatic Advertising

Lecture 6: CHAPTER 6 – The Demand Side

Lecture 7: CHAPTER 7 – Ad Networks & Agency Trading Desk (ATD)

Lecture 8: CHAPTER 8 – What is an Ad Exchange and how it works?

Chapter 4: Auction in Programmatic Advertising

Lecture 1: CHAPTER 1 – Understanding First Price & Second Price Auction

Lecture 2: CHAPTER 2 – Waterfall Method

Lecture 3: CHAPTER 3 – Header Bidding

Chapter 5: Understanding Ad Formats

Lecture 1: CHAPTER 1 – What is an Adformat & understanding Billboard Ad format

Lecture 2: CHAPTER 2 – LeaderBoard & Skypscraper Ad formats

Lecture 3: CHAPTER 3 – Mobile Ad formats – Banner, Mrec and Interstitial

Lecture 4: CHAPTER 4 – Video Ad format

Lecture 5: CHAPTER 5 – How rewarded videos work?

Chapter 6: Measurement Metrics in Programmatic Advertising

Lecture 1: CHAPTER 1 – Understanding about clicks, impressions, session & conversion

Lecture 2: CHAPTER 2 -Ad viewability

Chapter 7: Price or Cost Models in Programmatic

Lecture 1: CHAPTER 1 – Understanding Price Models

Lecture 2: CHAPTER 2 – CPM, CPC & CPI

Lecture 3: CHAPTER 3- CPA & CPL

Lecture 4: CHAPTER 4 – CPV & CPCV

Chapter 8: Thank You

Lecture 1: Thank You and Bonus Lecture

Instructors

Kanika B K
• AI Entrepreneur & Instructor • Honest AI Tool Reviewer •

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 2 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu