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Google Ads 2024: How to Drive Sales With PPC!

Marketing

Rating4.6
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Google Ads 2024: How to Drive Sales With PPC!, available at $54.99, has an average rating of 4.58, with 65 lectures, 1 quizzes, based on 554 reviews, and has 76482 subscribers.

You will learn about How Google Ads (Adwords) works, its pros, and cons About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each How to create a Google Ads account and contact Google Ads Support How to launch and optimize successful Google Ads Campaigns Creating Google Ads Bidding Strategies Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting How to write an ad and ad extensions How to conduct keywords research and group keywords How to determine a budget based on your keyword research Working with Google Ads Editor How to use Google Trends to understand your search demand seasonality Setting up Google Analytics account and goals How to list your macro and micro conversions Installing Google Tag Manager, and Google Analytics tracking code How to launch remarketing ads campaign to convert, up-sell, and retain customers How to conversion tracking to get the most out of your advertising budget This course is ideal for individuals who are Anyone who wants to master the knowledge of PPC advertising – this Google Ads course will allow you to gain the necessary skills to launch successful campaigns. or Marketers – this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career. or Entrepreneurs – Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads. or PPC Specialists – This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client. It is particularly useful for Anyone who wants to master the knowledge of PPC advertising – this Google Ads course will allow you to gain the necessary skills to launch successful campaigns. or Marketers – this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career. or Entrepreneurs – Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads. or PPC Specialists – This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.

Enroll now: Google Ads 2024: How to Drive Sales With PPC!

Summary

Title: Google Ads 2024: How to Drive Sales With PPC!

Price: $54.99

Average Rating: 4.58

Number of Lectures: 65

Number of Quizzes: 1

Number of Published Lectures: 65

Number of Published Quizzes: 1

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • How Google Ads (Adwords) works, its pros, and cons
  • About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
  • How to create a Google Ads account and contact Google Ads Support
  • How to launch and optimize successful Google Ads Campaigns
  • Creating Google Ads Bidding Strategies
  • Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
  • How to write an ad and ad extensions
  • How to conduct keywords research and group keywords
  • How to determine a budget based on your keyword research
  • Working with Google Ads Editor
  • How to use Google Trends to understand your search demand seasonality
  • Setting up Google Analytics account and goals
  • How to list your macro and micro conversions
  • Installing Google Tag Manager, and Google Analytics tracking code
  • How to launch remarketing ads campaign to convert, up-sell, and retain customers
  • How to conversion tracking to get the most out of your advertising budget

Who Should Attend

  • Anyone who wants to master the knowledge of PPC advertising – this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
  • Marketers – this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
  • Entrepreneurs – Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
  • PPC Specialists – This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.

Target Audiences

  • Anyone who wants to master the knowledge of PPC advertising – this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
  • Marketers – this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
  • Entrepreneurs – Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
  • PPC Specialists – This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.

DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

  1. What Google Ads specialist does and what the vacancies include

  2. How to create your perfect resume

  3. How Google Ads works, as well as its pros and cons

  4. Types of Google Ads

  5. How to set marketing goals and determine KPIs

  6. What marketing funnel is and why it’s important

  7. How to create a Google Ads account and contact Google Ads Support

  8. How to launch and optimize successful Google Ads campaigns

  9. Creating Google Ads bidding strategies

  10. How to create compelling search ads

  11. Recommendations on how to create eye-catching visuals for ads

  12. How to conduct keyword research and find group keywords

  13. Working with the Ad Assets

  14. Setting up Google Analytics account and goals

  15. How to list your macro and micro conversions

  16. Installing tracking codes for Google Tag Manager and Google Analytics

  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  18. How to perform conversion tracking to get the most out of your advertising budget

  19. How to use ChatGPT to boost your PPC efforts

  20. Tips on how to write resume and behave during job interview

YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.

  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.

OUR PPC TRAINING INCLUDES:

  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • Students’ Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.

Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Sign up now!

Course Curriculum

Chapter 1: Introduction to the Course

Lecture 1: Intro

Lecture 2: Course description and roadmap

Lecture 3: What does a Google Ads specialist do? Analysis of a real vacancy

Lecture 4: Review of a resume template

Lecture 5: How to use the Miro Board Checklists

Lecture 6: How to Study on Udemy Effectively?

Chapter 2: Get Started With Google Ads

Lecture 1: How does Google Ads work? The main bidding rules

Lecture 2: Setting the marketing goals and determine the KPIs

Lecture 3: What is a marketing funnel and why is it important for your advertising?

Lecture 4: Summary of the section

Chapter 3: Types of Google Ads and When to Use Them

Lecture 1: Overall review of campaign types

Lecture 2: Google Search campaigns

Lecture 3: Google Display campaigns

Lecture 4: How to create an ad campaign in Google Display Network

Lecture 5: Video ads campaigns

Lecture 6: Shopping ads campaigns

Lecture 7: Performance Max

Lecture 8: App ads

Lecture 9: Discovery Ads

Lecture 10: Smart ads

Lecture 11: Remarketing

Lecture 12: Summary of the section

Chapter 4: Launch Google Ads. Keywords Research

Lecture 1: Start your first Google Ads Campaign

Lecture 2: How to contact Google Ads Support

Lecture 3: How to build a structure of the account ?

Lecture 4: Bid strategies for search campaigns

Lecture 5: How to create your first search ad campaign

Lecture 6: Keywords Research in Google Ads. Google Keyword Planner

Lecture 7: Keywords match types

Lecture 8: How to group keywords?

Lecture 9: Creating compelling search ads

Lecture 10: How to Create Eye-Catching Visuals for Ads

Lecture 11: How to create the ad in the account

Lecture 12: Ad Assets

Lecture 13: Summary

Chapter 5: Monitoring your Ads Performance. Google Analytics. Reporting.

Lecture 1: When to analyze data ?

Lecture 2: Metrics to Monitor and Optimization. Part 1

Lecture 3: Metrics to Monitor and Optimization. Part 2

Lecture 4: Reports available in Google Ads

Lecture 5: Why is your landing page not performing in Google Ads?

Lecture 6: How to set up your Google Analytics Account and goals?

Lecture 7: Google Tag Manager

Lecture 8: How to link accounts?

Lecture 9: Conversion Analytics. Google Analytics basic functions

Lecture 10: Site search – micro-conversion

Lecture 11: E-Commerce module

Lecture 12: Call Tracking

Lecture 13: Summary

Chapter 6: Tips on how to Use ChatGPT for PPC

Lecture 1: Using ChatGPT for PPC Campaigns

Lecture 2: ChatGPT Tool and PPC Campaign Creation

Lecture 3: How to Write Ad Copy Using ChatGPT

Lecture 4: Text Paraphrasing with ChatGPT Tool

Lecture 5: How to Use ChatGPT for Negative Keywords Creation

Lecture 6: Building an Audience Persona with ChatGPT

Lecture 7: Finding Customers Pain Points with a ChatGPT Assistance

Lecture 8: Landing Page Creation with ChatGPT

Lecture 9: Create a Call-To-Action by Using ChatGPT

Lecture 10: ChatGPT and Ad Performance Analyzing

Lecture 11: A/B Testing For PPC by Using ChatGPT

Chapter 7: Get Your Dream PPC Job

Lecture 1: How to Write Resume. Analysis of the Job Vacancy

Lecture 2: How to Prepare for a Job Interview

Lecture 3: Summary of the Course

Lecture 4: How to Leave a Review for the Course

Lecture 5: How to Get Your Certificate for this Course

Lecture 6: BONUS Lecture

Instructors

Rating Distribution

  • 1 stars: 11 votes
  • 2 stars: 13 votes
  • 3 stars: 47 votes
  • 4 stars: 166 votes
  • 5 stars: 317 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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