Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts

Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts, available at $24.99, has an average rating of 4.6, with 39 lectures, 7 quizzes, based on 147 reviews, and has 26279 subscribers.

You will learn about How to use the Google Ads to drive traffic and sales for your business Understand the main campaign types Track your performance and understand key metrics Launch successful Google Ads campaigns Create your first Google Ads campaign Optimise you campaigns for best performance This course is ideal for individuals who are This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities. It is particularly useful for This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities.

Enroll now: Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts

Summary

Title: Google Ads (Adwords) Masterclass – Pay-Per-Click PPC Adverts

Price: $24.99

Average Rating: 4.6

Number of Lectures: 39

Number of Quizzes: 7

Number of Published Lectures: 39

Number of Published Quizzes: 7

Number of Curriculum Items: 50

Number of Published Curriculum Objects: 50

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to use the Google Ads to drive traffic and sales for your business
Understand the main campaign types
Track your performance and understand key metrics
Launch successful Google Ads campaigns
Create your first Google Ads campaign
Optimise you campaigns for best performance

Who Should Attend

This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Target Audiences

This course is suitable people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Learn how to promote your business using Google Ads – the world’s leading online advertising platform and a great opportunity for entrepreneurs.

Use Google Ads to promote your business and boost your income. You don’t need any prior knowledge of online advertising or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Account setup
Setting goals and objectives
Search Campaigns
Display Campaigns
Shopping Campaigns
Google Merchant centre
Reporting and Metrics
Targeting

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:

Select the right campaign type for your objectives
Create successful Google Ads campaigns
Target your ads effectively
Create compelling Ads
Understand key metrics and generate product reports
Optimise your ads for better performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Course Curriculum

Chapter 1: Introduction to Google Ads

Lecture 1: Welcome to the course!

Lecture 2: Why Google Ads

Lecture 3: Search Engine Marketing: Search Engine Optimisation and Paid Search

Lecture 4: Introduction to Google Ads

Chapter 2: Google Ads Basics

Lecture 1: Google Ads Account Settings

Lecture 2: Ad Auction and Ranking

Lecture 3: Bidding strategies

Lecture 4: Budgets

Chapter 3: Creating Google Ads campaigns

Lecture 1: Google Ads Campaign types

Lecture 2: Choosing campaign objectives

Lecture 3: Ad account structure

Lecture 4: Campaigns settings

Lecture 5: Google Ads Targeting

Chapter 4: Search Ads

Lecture 1: Creating Search Ads

Lecture 2: Writing successful text ads

Lecture 3: Keywords research

Lecture 4: Google Keyword planner

Lecture 5: Match types – Broad, Phrase, Exact & Negative

Lecture 6: Dynamic Search ads

Lecture 7: Optimising search ads

Chapter 5: Display Ads

Lecture 1: Display ads – Intro

Lecture 2: Creating a Display Campaign

Lecture 3: Optimising Display Campaigns

Chapter 6: Google Shopping Ads

Lecture 1: Google Shopping Ads Intro

Lecture 2: Google Merchant Centre Introduction

Lecture 3: Creating and Optimising product feeds

Lecture 4: Google Merchant Centre settings

Lecture 5: Creating Shopping Campaigns

Lecture 6: Optimising Google Shopping Campaigns

Chapter 7: Reporting and Analytics

Lecture 1: Important Metrics

Lecture 2: Insights

Lecture 3: Reports

Lecture 4: Dashboards

Lecture 5: Tracking conversions

Chapter 8: Tools

Lecture 1: Google Ads Editor

Lecture 2: Shared Library

Lecture 3: Ad Preview Tool

Chapter 9: Performance Max Campaigns: Google Ads Quick Start!

Lecture 1: Performance Max

Chapter 10: Congratulations on finishing the course!

Lecture 1: Congratulations

Instructors

Trevor Ginn
Ecommerce: Amazon, Digital Marketing, eBay, Shopify & more

Rating Distribution

1 stars: 4 votes
2 stars: 6 votes
3 stars: 14 votes
4 stars: 48 votes
5 stars: 75 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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