Google Ads for Small Business: Secrets of an Agency Pro

Google Ads for Small Business: Secrets of an Agency Pro, available at Free, has an average rating of 4.8, with 53 lectures, based on 2726 reviews, and has 101729 subscribers.

You will learn about Create and manage profitable Google AdWords campaigns This course is ideal for individuals who are This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed. It is particularly useful for This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

Enroll now: Google Ads for Small Business: Secrets of an Agency Pro

Summary

Title: Google Ads for Small Business: Secrets of an Agency Pro

Price: Free

Average Rating: 4.8

Number of Lectures: 53

Number of Published Lectures: 53

Number of Curriculum Items: 53

Number of Published Curriculum Objects: 53

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Create and manage profitable Google AdWords campaigns

Who Should Attend

This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

Target Audiences

This Google AdWords training course is meant for small businesses with little or no experience running Google AdWords. No prior experience with Google AdWords is needed.

NOTE: This course was recorded a few years ago and does not cover some of the latest Google Ads changes or interface redesigns. Many of the principles in this course are still very applicable, but you won’t be able to follow the step-by-step portion of this course because the new interface looks very different.

Learn how to create and manage profitable Google Ads campaigns to get new customers and grow your small business’s bottom line.

You will follow step-by-step guides to build your Google Ads account and learn advanced tips from an agency pro who has managed millions of dollars in ad spend.

Use Google Ads to Grow Your Small Business and Make a Lot of Money

Pick the right keywords
Write ads that converts visitors into customers
Get your ads higher and bigger than your competitors’
Use web and call tracking to know exactly how much money Google Ads is making you
Send people to the right pages on your website to increase your conversion rate
Learn from a director at a top-rated Google Partner ad agency

Google Ads Can Be a Money Pit or a Profit-Generating Machine. Let’s Build a Machine.

Use Google Ads to get people to your website who are searching for the products or services that you sell, at the exact moment that they are searching. Leads don’t get hotter than that! You can show ads to people searching Google anywhere in the United States, (hey, the whole world!) or in a single zip code.

John Horn is the director at an advertising agency that Google ranks in the top 1% of Premier Google Partners worldwide for performance and customer care. He manages millions of dollars of ad spend for companies ranging from billion-dollar behemoths to tiny local businesses. If you want to use Google Ads to make money, this course is right for you.

This Course is NOT for:

People training for Google Ads exams
Large companies planning to spend $10,000s on Google Ads

This Course IS for:

Small and medium businesses who want to make money using Google Ads

Course Curriculum

Chapter 1: How Google AdWords Works

Lecture 1: Quick Overview of What You're About to Learn

Lecture 2: Google AdWords Updates

Lecture 3: How Google AdWords Works

Chapter 2: Create Your Winning Strategy

Lecture 1: Identify Your Target Audience

Lecture 2: Use Landing Pages That Will Turn Visitors into Customers

Lecture 3: Technical Stuff to Make Your Website Policy Compliant

Lecture 4: Decide Which Campaign Types to Use

Chapter 3: Create Your Google AdWords Account

Lecture 1: How to Create Your Google AdWords Account

Lecture 2: Tour of Your New AdWords Account

Chapter 4: Overwhelmed By AdWords?

Lecture 1: Overwhelmed By AdWords?

Chapter 5: Build A Search Campaign

Lecture 1: Find the Right Keywords Using Google's Keyword Planner Part 1

Lecture 2: Find the Right Keywords Using Google's Keyword Planner Part 2

Lecture 3: Build Campaigns and Ad Groups Part 1

Lecture 4: Build Campaigns and Ad Groups Part 2

Lecture 5: Use Negative Keywords to Save $1,000s

Lecture 6: Write Ads that Will Drive Sales Part 1

Lecture 7: Write Ads that Will Drive Sales Part 2

Lecture 8: Ad Extensions: Sitelinks extensions

Lecture 9: Ad Extensions: Call extensions

Lecture 10: Ad Extensions: Location extensions

Lecture 11: Price extensions

Lecture 12: Ad Extensions: Review extensions

Lecture 13: Ad Extensions: App extensions

Lecture 14: Ad Extensions: Callout extensions

Lecture 15: Ad Extensions: Structured snippet extensions

Lecture 16: Ad Extensions: Automated extensions

Chapter 6: Build A Call-Only Campaign

Lecture 1: Build A Call-Only Campaign

Chapter 7: Build A Remarketing Campaign

Lecture 1: Build a Remarketing Campaign

Chapter 8: Build A Display Campaign

Lecture 1: How to Use Display Planner

Lecture 2: Build A Display Campaign

Chapter 9: Build A Shopping Campaign

Lecture 1: Create A Google Merchant Center Account

Lecture 2: Build A Shopping Campaign

Chapter 10: Build A YouTube Campaign

Lecture 1: Build A YouTube Campaign

Chapter 11: Track Your Success

Lecture 1: Google Tag Manager Makes Your Job a Breeze

Lecture 2: Create A Google Analytics Account

Lecture 3: Call Tracking

Lecture 4: Google AdWords Conversion Tracking

Lecture 5: Google AdWords Remarketing

Chapter 12: Post Launch: How to Improve Your Campaigns

Lecture 1: Understand and Increase Your Quality Score

Lecture 2: Understand and Increase Your Ad Rank

Lecture 3: Find Out How Much Traffic You're Missing

Chapter 13: Use Google AdWords Editor to Save Hours

Lecture 1: How to Use Google AdWords Editor

Chapter 14: How to Report on Everything You Need to Know

Lecture 1: Search Term Report

Lecture 2: Auction Insights Report

Lecture 3: See Performance Data (CTR, CPC, etc.)

Lecture 4: Segment by Device (Computers, Mobile, Tablets)

Lecture 5: How to Segment Your Data

Lecture 6: How to Use the Dimensions Reporting Tab

Lecture 7: Tour of Google Analytics Reports

Lecture 8: Report on Offline Conversions

Chapter 15: Advanced Tips to Make Your Campaigns Zing

Lecture 1: Use Labels

Lecture 2: Use Ad Preview & Diagnosis

Chapter 16: Google AdWords Updates

Lecture 1: Google AdWords Updates: Details

Instructors

John Horn
CEO at Top 1% Google Partner, Manages Millions in Spend

Rating Distribution

1 stars: 34 votes
2 stars: 54 votes
3 stars: 354 votes
4 stars: 912 votes
5 stars: 1372 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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