Google Ads: From Bidding to Tracking your results
Google Ads: From Bidding to Tracking your results, available at $49.99, has an average rating of 4.6, with 26 lectures, 1 quizzes, based on 30 reviews, and has 791 subscribers.
You will learn about When to use automated bidding strategies over manual CPC Select the right bidding strategy for your marketing goal at the right time How to monitor your bids with manual CPC How to monitor your bids with smart bidding strategies This course is ideal for individuals who are People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills It is particularly useful for People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills.
Enroll now: Google Ads: From Bidding to Tracking your results
Summary
Title: Google Ads: From Bidding to Tracking your results
Price: $49.99
Average Rating: 4.6
Number of Lectures: 26
Number of Quizzes: 1
Number of Published Lectures: 26
Number of Published Quizzes: 1
Number of Curriculum Items: 28
Number of Published Curriculum Objects: 28
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- When to use automated bidding strategies over manual CPC
- Select the right bidding strategy for your marketing goal at the right time
- How to monitor your bids with manual CPC
- How to monitor your bids with smart bidding strategies
Who Should Attend
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
Target Audiences
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.
If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.
As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup
After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.
This course can be of use to beginners and people that have an intermediate levelon Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.
What you WON’T learn in this class
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Step by step videos on how to create an account or a campaign on Google Ads online platform
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How to create a campaign from A to Z
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How to create ad copy and ad extensions
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How to choose a landing page
What you WILL learn in this class
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Why using one bidding strategy over another
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When to use a specific bidding strategy over another
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How to set up your tracking for lead generation using destination or event tracking
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My opinion about some choices over others
What you will need
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Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone’s
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Basic knowledge of Google Ads (it’s an advertising platform where businesses bid on keywords to make their ads appear. There you go)
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You don’t need a Google Ads account
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Overview
Chapter 2: Learn how to bid
Lecture 1: Introduction to this section
Lecture 2: Introduction to bidding strategies
Lecture 3: Introduction to match types
Lecture 4: Set a Max CPC with Manual CPC
Lecture 5: Bid on match types
Lecture 6: Bid adjustments essentials
Chapter 3: Using Smart bidding strategies
Lecture 1: Going automated: what you gain vs what you loose
Lecture 2: Focus on Maximize conversions
Lecture 3: Focus on tCPA
Lecture 4: Maximize conversions vs tCPA
Lecture 5: Maximize conversion value vs tROAS
Lecture 6: Focus on Target impression share
Lecture 7: Final thoughts
Lecture 8: In a nutshell
Chapter 4: Track your results – Deal with Micro-conversions
Lecture 1: Introduction to this section
Lecture 2: Choose which goals to track on Google Ads
Lecture 3: Choose how to track goals on Google Ads
Chapter 5: Track your results on Google Ads
Lecture 1: Introduction to this section
Lecture 2: Track your objectives with: Destination tracking
Lecture 3: Track your objectives with: Event tracking
Lecture 4: Check your tracking
Lecture 5: Link your accounts and Import your goals on Google Ads
Chapter 6: Conclusion
Lecture 1: Conclusion
Lecture 2: BONUS: Coming soon
Instructors
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Margaux Rouault
Digital marketing consultant
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 5 votes
- 4 stars: 7 votes
- 5 stars: 18 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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