Google Ads: Optimize your campaigns + Design Landing Pages
Google Ads: Optimize your campaigns + Design Landing Pages, available at $59.99, has an average rating of 4.55, with 48 lectures, 3 quizzes, based on 40 reviews, and has 4964 subscribers.
You will learn about How to choose the good campaign settings upon creating it How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA) How to audit your own Google Ads account in order to optimize it How to optimize your budget towards useful spending This course is ideal for individuals who are People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills It is particularly useful for People who are interested to learn everything there is to learn on the most powerful advertising platform or Small business owners who want to increase their sales and lead generation on their website or Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed or Students who want to develop new professional skills.
Enroll now: Google Ads: Optimize your campaigns + Design Landing Pages
Summary
Title: Google Ads: Optimize your campaigns + Design Landing Pages
Price: $59.99
Average Rating: 4.55
Number of Lectures: 48
Number of Quizzes: 3
Number of Published Lectures: 47
Number of Published Quizzes: 3
Number of Curriculum Items: 51
Number of Published Curriculum Objects: 50
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- How to choose the good campaign settings upon creating it
- How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)
- How to audit your own Google Ads account in order to optimize it
- How to optimize your budget towards useful spending
Who Should Attend
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
Target Audiences
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
This class is packed with the most problematic subjects about Google Ads:
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Avoid traps and bad settings on Google Ads
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Optimize your KPIs and improve your ROI
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Design Landing Pages for your PPC campaigns especially
Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.
As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls.
After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.
What you WON’T learn in this class
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Step by step videos on how to create an account or a campaign on Google Ads online platform
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How to create a campaign from A to Z
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How to create ad copy and ad extensions
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How to set up the conversion tracking
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How to use bidding strategies
What you WILL learn in this class
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The settings you should know about when creating a campaign or when managing one
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The most common mistakes made on Google Ads and how to correct them
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Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)
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Landing page design best practices
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Landing page’s audit + examples
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Step by step on how to create a landing page with Elementor for WordPress
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+ a PDF of all the solutions to improve your KPIs
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+ a complete list of generic keywords to add on your own campaigns
What you will need
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Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone’s
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Basic knowledge of Google Ads (it’s an advertising platform where businesses bid on keywords to make their ads appear. There you go)
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You don’t need a Google Ads account
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Avoid pitfalls on Google Ads
Lecture 1: Introduction to this section
Lecture 2: Target the Search network
Lecture 3: Target location options
Lecture 4: Manage your devices
Lecture 5: The problem with Broad match
Lecture 6: Introduction to negative keywords
Lecture 7: Make use of the negative keywords
Lecture 8: Make use of the negative keywords – Step by step
Lecture 9: Exclude even more irrelevant traffic
Lecture 10: Final thoughts
Chapter 3: Improve your KPIs
Lecture 1: Introduction to this section
Lecture 2: Improve your Quality Score
Lecture 3: Improve your CTR
Lecture 4: Improve your average CPC
Lecture 5: Improve your average position
Lecture 6: Improve your impressions – Campaign level
Lecture 7: Improve your impressions – Keyword level
Lecture 8: Improve your conversion rate
Lecture 9: Additional – Blink landing page
Lecture 10: Improve your CPA
Lecture 11: Final thoughts
Chapter 4: Manage your Brand
Lecture 1: Introduction to Managing your Brand
Lecture 2: Should you bid on your brand's name as a keyword?
Lecture 3: Isolate your brand from your other campaigns
Lecture 4: Develop your branded campaign
Lecture 5: Protect your brand
Lecture 6: Protect your brand – Useful resources
Lecture 7: Final thoughts
Lecture 8: Conclusion
Chapter 5: Design Landing Pages that Convert
Lecture 1: Introduction to this section
Lecture 2: Homepage vs Landing Page
Lecture 3: 5 seconds rule
Lecture 4: Elements of a Landing Page – Hero section
Lecture 5: Elements of a Landing Page – Below the line
Lecture 6: Focus on forms
Lecture 7: 3 Easy tips ready to use
Lecture 8: Create a lead magnet
Lecture 9: Landing page for a product
Lecture 10: Landing page for a service
Lecture 11: Best Landing Page Builders in 2020
Chapter 6: Step-by-step – Create a landing page with Elementor
Lecture 1: Step-by-step – Hero section
Lecture 2: Step-by-step – Benefits
Lecture 3: Step-by-step – Footer
Lecture 4: Step-by-step – Header
Lecture 5: Step-by-step – Popup
Chapter 7: Conclusion
Lecture 1: BONUS: Coming soon
Instructors
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Margaux Rouault
Digital marketing consultant
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 4 votes
- 4 stars: 12 votes
- 5 stars: 23 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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