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Google Ads – Search Ads Crash Course

Marketing

Google Ads – Search Ads Crash Course, available at $49.99, has an average rating of 3.95, with 24 lectures, based on 132 reviews, and has 1437 subscribers.

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You will learn about Google Ads Search Ads SEM Search Engine Marketing This course is ideal for individuals who are Beginners who want to master Google Search Ads It is particularly useful for Beginners who want to master Google Search Ads.

Enroll now: Google Ads – Search Ads Crash Course

Summary

Title: Google Ads – Search Ads Crash Course

Price: $49.99

Average Rating: 3.95

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Google Ads
  • Search Ads
  • SEM
  • Search Engine Marketing

Who Should Attend

  • Beginners who want to master Google Search Ads

Target Audiences

  • Beginners who want to master Google Search Ads

Google Ads is one of the most used advertising platforms. It has provided success to a number of businesses. Learning how to create ads in the right manner differentiates between a successful and a failed campaign.

In this course we ensure you learn everything about Google Search Ads and how to get the most out of it. This course is not only about the keywords and other stuff but it encompasses much more than that. It demonstrates the right path with which you can create a perfect performing ad.,

In this course we will also cover a lot of external tools that will help your ads perform better.

About Google Ads

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store visits.

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. As a result, your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.

This way, you reach your target audience when it makes sense for them to come across your ad.

Note: Ads from the platform can span across other channels, too, including YouTube, Blogger, and Google Display Network.

Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Quality Score & Ad Rank

Lecture 3: Setting up the Google Ads Account

Lecture 4: Different Types of Campaigns

Chapter 2: Setting up Conversion Tracking

Lecture 1: Conversion Tracking in Google Ads

Lecture 2: Creating Google Tag Manager Account

Lecture 3: Linking Google Tag Manager to the Website

Lecture 4: Setting Up the Conversion Tracking on Google Tag Manager

Lecture 5: Custom conversion value in Google Ads

Chapter 3: Google Search Ads

Lecture 1: Objective Selection

Lecture 2: Bidding Strategy & Campaign Name

Lecture 3: Ad Networks

Lecture 4: Location and Languages

Lecture 5: Audience Network

Lecture 6: More Campaign Settings

Chapter 4: Keywords in the Search Ads

Lecture 1: Keywords in the Search Ads

Lecture 2: Keyword Planning Tool – Part I

Lecture 3: Keyword Planning Tool – Part II

Lecture 4: Search Terms, Search Keywords & Negative Keywords

Lecture 5: Auction Insights

Lecture 6: Take advantage of Competitor Keywords

Chapter 5: Final Ad & Ad Extensions

Lecture 1: Creating the Final Ad

Lecture 2: Google Search Extensions

Chapter 6: Conclusion

Lecture 1: Conclusion & Way ahead

Instructors

Rating Distribution

  • 1 stars: 5 votes
  • 2 stars: 7 votes
  • 3 stars: 7 votes
  • 4 stars: 16 votes
  • 5 stars: 97 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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