Google Analytics Advanced Training – Master Google Analytics
Google Analytics Advanced Training – Master Google Analytics, available at $84.99, has an average rating of 4.55, with 27 lectures, 1 quizzes, based on 178 reviews, and has 1297 subscribers.
You will learn about Advanced concepts in Google Analytics Learn how to enhance your analysis by creating and using your own metrics in Google Analytics Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting Segment your user base Learn about attribution models Use Secondary dimensions Effectively track campaigns Add Customer Dimensions to enhance reporting Sub-Domain and Cross Domain tracking Google Tag Manager overview for advanced tracking This course is ideal for individuals who are Web Analysts or Digital Analysts or Social Media Analysts or Small business owners or Digital Marketers It is particularly useful for Web Analysts or Digital Analysts or Social Media Analysts or Small business owners or Digital Marketers.
Enroll now: Google Analytics Advanced Training – Master Google Analytics
Summary
Title: Google Analytics Advanced Training – Master Google Analytics
Price: $84.99
Average Rating: 4.55
Number of Lectures: 27
Number of Quizzes: 1
Number of Published Lectures: 25
Number of Published Quizzes: 1
Number of Curriculum Items: 28
Number of Published Curriculum Objects: 26
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Advanced concepts in Google Analytics
- Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
- Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
- Import offline data (CRM) and integrate with Online Data for advance segmentation and reporting
- Segment your user base
- Learn about attribution models
- Use Secondary dimensions
- Effectively track campaigns
- Add Customer Dimensions to enhance reporting
- Sub-Domain and Cross Domain tracking
- Google Tag Manager overview for advanced tracking
Who Should Attend
- Web Analysts
- Digital Analysts
- Social Media Analysts
- Small business owners
- Digital Marketers
Target Audiences
- Web Analysts
- Digital Analysts
- Social Media Analysts
- Small business owners
- Digital Marketers
Google Analytics has a lot to offer than what’s available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.
What You will learn
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Connect with a Demo Account – eCommerce site – those who don’t have Google Analytics can get all GA functionality in this demo account
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Metrics and Dimensions
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Creating Goals
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Campaign Tracking
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Segmentation
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Attributions
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Secondary Dimensions
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Overview of Google Tag Manager and how to use it for some advanced tracking
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Track Events in Google Analytics (non-page view actions) – Learn example of YouTube video tracking with Google Tag Manager
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Cross-Device user tracking
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Custom Dimensions
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Import offline data such as CRM data into Google Analytics
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Calculated Metrics
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Custom Metrics
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Sub-Domain Tracking – Using Universal Analytics and Google Tag Manager
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Cross-Domain Tracking – Using Universal Analytics and Google Tag Manager.
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Content Grouping
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Alerts and Annotations
This course assumes that you have a basic understanding of Google Analytics and are familiar with the interface and standard reports.
This course also has a crash course in Google Tag Manager as a lot of cool functionality is easily enabled with Google Tag Manager.
I have worked with Google Analytics since it’s the first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.
This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.
I have engineering degrees and an MBA.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Housekeeping
Lecture 3: Google Analytics Demo Account
Chapter 2: Campaign Tracking in Google Analytics
Lecture 1: Understand Goals, how to create them and the reports
Lecture 2: Campaign Tracking in Google Analytics
Lecture 3: URL Builder
Lecture 4: Attribution Models
Chapter 3: Tools for Deeper Analysis
Lecture 1: Segmentation
Lecture 2: Secondary Dimension
Lecture 3: Creating Custom Report
Chapter 4: Beyond Basic Tracking
Lecture 1: Introduction to Google Tag Manager
Lecture 2: Event Tracking
Lecture 3: Cross Device User Tracking in Google Analytics
Lecture 4: Custom Dimensions – Track Individual Users
Lecture 5: Importing CRM (Offline Data) into Google Analytics
Lecture 6: Custom Metrics – Track your metrics in Google Analytics
Lecture 7: Content Grouping in Google Analytics – Why and How
Lecture 8: Sub-Domain Tracking in Google Analytics – Shows Google Tag Manager as well
Lecture 9: Cross Domain Tracking
Chapter 5: More tools
Lecture 1: Understanding Channels and Channel Groupings
Lecture 2: Creating Custom Channel Groupings
Lecture 3: Calculated Metrics = Create your own metrics from standard and custom metrics
Lecture 4: Alerts and Annotation
Chapter 6: More to come…
Lecture 1: More to come…
Lecture 2: Bonus
Instructors
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Anil Batra
Speaker, Best Selling Instructor, Author and Executive
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 3 votes
- 3 stars: 20 votes
- 4 stars: 56 votes
- 5 stars: 97 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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