Google Analytics Beginner to Advanced | Setup + Audit

Google Analytics Beginner to Advanced | Setup + Audit, available at Free, has an average rating of 4.6, with 17 lectures, based on 195 reviews, and has 6694 subscribers.

You will learn about Installing Google Analytics directly & via Google Tag Manager Setting up Raw, Reporting and Testing views Creating custom dimensions and metrics Setting up custom alerts to notify of sudden drops or spikes Using UTM parameters and acquisition reports Setting up goal and events to track activation Using cohort tables to monitor retention Creating custom reports in Google Data Studio This course is ideal for individuals who are Designed to help both beginners as well as seasoned marketing and product managers or Suitable for doing a one-time audit as well as for those working day-to-day with Google Analytics It is particularly useful for Designed to help both beginners as well as seasoned marketing and product managers or Suitable for doing a one-time audit as well as for those working day-to-day with Google Analytics.

Enroll now: Google Analytics Beginner to Advanced | Setup + Audit

Summary

Title: Google Analytics Beginner to Advanced | Setup + Audit

Price: Free

Average Rating: 4.6

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Installing Google Analytics directly & via Google Tag Manager
Setting up Raw, Reporting and Testing views
Creating custom dimensions and metrics
Setting up custom alerts to notify of sudden drops or spikes
Using UTM parameters and acquisition reports
Setting up goal and events to track activation
Using cohort tables to monitor retention
Creating custom reports in Google Data Studio

Who Should Attend

Designed to help both beginners as well as seasoned marketing and product managers
Suitable for doing a one-time audit as well as for those working day-to-day with Google Analytics

Target Audiences

Designed to help both beginners as well as seasoned marketing and product managers
Suitable for doing a one-time audit as well as for those working day-to-day with Google Analytics

This course is designed to take you to the next level no matter whether you’re a beginner or power user of Google Analytics.

This course will guide you through:
– Installing the old Universal Analytics & new Google Analytics 4
– Creating a professional structure of views
– Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
– Setting up goals and events to track any click or move your users make (in case you wish to do so)
– Discussing business models and funnels
– Building scheduled reports to monitor product performance

The goal of the course:
1. Understand 99% of Google Analytics’s functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Installing Google Analytics

Lecture 1: How to set up Google Analytics directly on your website?

Lecture 2: Creating a Google Analytics structure with Raw, Reporting & Testing views

Lecture 3: Connect a Google Analytics 4 property to join the future of Analytics

Chapter 3: Performing a Google Analytics audit

Lecture 1: Are the Google Analytics settings set correctly?

Lecture 2: How to link Google Ads and Search Console to Google Analytics?

Lecture 3: How to create custom dimensions and metrics

Lecture 4: Filtering your (employee) traffic based on IP addresses

Lecture 5: Creating custom audience segments

Lecture 6: Using custom alerts notifying you of sudden drops or spikes

Chapter 4: Improving your business with Google Analytics

Lecture 1: Understanding your business model and sales funnels

Lecture 2: How to use acquisition reports to find the source of highest quality traffic?

Lecture 3: How to set up goals in Google Analytics?

Lecture 4: How to set up event tracking in Google Analytics?

Lecture 5: Should I use goals or event tracking in Google Analytics?

Lecture 6: Are you retaining users or acquiring new users?

Chapter 5: Creating Google Analytics reports

Lecture 1: Introduction to Google DataStudio

Instructors

Ruben Portz
Founder of TractionPad

Rating Distribution

1 stars: 4 votes
2 stars: 3 votes
3 stars: 23 votes
4 stars: 56 votes
5 stars: 109 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu