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Google Tag Manager Course 2022- From Beginner To Advanced

Marketing

Rating4.1
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Google Tag Manager Course 2022- From Beginner To Advanced, available at $39.99, has an average rating of 4.05, with 45 lectures, based on 85 reviews, and has 13270 subscribers.

You will learn about Google Tag Manager (GTM) Account Set up Installing GTM to a WordPress Website GTM Interface Overview Adding Google Analytics Tag through GTM Adding Twitter Universal Website Tag through GTM Adding LinkedIn Insight Tag through GTM Setting up Google Ads Remarketing Tag through GTM Setting Up Google Ads Conversion Tracking Tag through GTM Setting up Scroll Depth Tracking through GTM Setting up Custom User Engagement Timer through GTM Tracking Embedded You Tube Videos through GTM Adding Facebook Pixel through GTM Element Visibility Tracking through GTM Custom Button Click Tracking through GTM Tracking External Link Click through GTM Setting up Hotjar Tracking Code through GTM Setting up Hubspot Tracking Code through GTM Using Data Layer with GTM Adding Dynamic Data in Data Layer and creating Custom Events in GTM Capturing Javascript Errors through GTM Tracking Ad Blockers through GTM Tracking Downloads through GTM …… And a lot more. In short we will be covering everything related to Google Tag Manager This course is ideal for individuals who are Digital Marketers interested in Google Tag Manager or Digital Marketing Managers or Digital Marketing Freelancers or Website Owners or Business Owners or B2B & B2C Marketeers or Demand Generation Managers or Digital Marketing Specialists or Digital Analytics Students or Marketing Analytics Students It is particularly useful for Digital Marketers interested in Google Tag Manager or Digital Marketing Managers or Digital Marketing Freelancers or Website Owners or Business Owners or B2B & B2C Marketeers or Demand Generation Managers or Digital Marketing Specialists or Digital Analytics Students or Marketing Analytics Students.

Enroll now: Google Tag Manager Course 2022- From Beginner To Advanced

Summary

Title: Google Tag Manager Course 2022- From Beginner To Advanced

Price: $39.99

Average Rating: 4.05

Number of Lectures: 45

Number of Published Lectures: 45

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 45

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Google Tag Manager (GTM) Account Set up
  • Installing GTM to a WordPress Website
  • GTM Interface Overview
  • Adding Google Analytics Tag through GTM
  • Adding Twitter Universal Website Tag through GTM
  • Adding LinkedIn Insight Tag through GTM
  • Setting up Google Ads Remarketing Tag through GTM
  • Setting Up Google Ads Conversion Tracking Tag through GTM
  • Setting up Scroll Depth Tracking through GTM
  • Setting up Custom User Engagement Timer through GTM
  • Tracking Embedded You Tube Videos through GTM
  • Adding Facebook Pixel through GTM
  • Element Visibility Tracking through GTM
  • Custom Button Click Tracking through GTM
  • Tracking External Link Click through GTM
  • Setting up Hotjar Tracking Code through GTM
  • Setting up Hubspot Tracking Code through GTM
  • Using Data Layer with GTM
  • Adding Dynamic Data in Data Layer and creating Custom Events in GTM
  • Capturing Javascript Errors through GTM
  • Tracking Ad Blockers through GTM
  • Tracking Downloads through GTM
  • …… And a lot more. In short we will be covering everything related to Google Tag Manager

Who Should Attend

  • Digital Marketers interested in Google Tag Manager
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
  • Digital Analytics Students
  • Marketing Analytics Students

Target Audiences

  • Digital Marketers interested in Google Tag Manager
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
  • Digital Analytics Students
  • Marketing Analytics Students

Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use .  Setting up Google Ads Conversion Tracking Tag through Google Tag Manager

GTM is a marketer’s tool to deploy tags without the help of developers and track user behavior.

In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like

1. What is Google Tag Manager (GTM) – It’s uses and a brief overview

2. GTM Account Set Up

3. Installing GTM to a WordPress Website

4. Admin Panel Overview

5. Workspace Panel Overview

6. Adding Google Analytics Tag through Google Tag Manager

7. Adding Twitter Universal Website Tag through Google Tag Manager

8. Setting up LinkedIn Insight Tag through GTM

9. Setting up Google Ads Remarketing Tag through GTM

10. Setting Up Scroll Depth Tracking through Google Tag Manager

11. Adding Custom User Engagement Timer through Google Tag Manager

12. Tracking Embedded You Tube Videos through Google Tag Manager

13. Adding Facebook Pixels through Google Tag Manager

14. Tracking Element Visibility through Google Tag Manager

15. All Button Click Tracking Tag through Google Tag Manager

16. Custom Button Click Tracking through Google Tag Manager

17. Tracking External Link click through Google Tag Manager

18. Setting Up Hotjar Tracking Code through Google Tag Manager

19. Setting up Hubspot Tracking Code through Google Tag Manager

20. Exporting and Importing Containers

21. Introduction to Data Layer

22. Using Data Layer with Google Tag Manager

23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM

24. Capturing Javascript Error through Google Tag Manager

25. Track Ad Blockers as Custom Dimensions in Google Analytics

26. Detecting Ad Blockers and showing a message to Ad Blockers

27. How to set up Facebook Custom Event Tag through Google Tag Manager

28. Tracking Download as Virtual Page Views in Google Analytics

29. Vimeo Video Tracking through Google Tag Manager

So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.

Course Curriculum

Chapter 1: Introduction to Google Tag Manager

Lecture 1: How we have designed this section

Lecture 2: What is Google Tag Manager (GTM) – It's uses and a brief overview

Lecture 3: GTM Account Set Up

Lecture 4: Installing GTM to a WordPress Website

Lecture 5: Admin Panel Overview

Lecture 6: Workspace Panel Overview

Chapter 2: Setting up Tags via Google Tag Manager- Part 1

Lecture 1: How we have designed this section

Lecture 2: Important Update from Google Tag Manager on 16th Oct, 2020

Lecture 3: New version of the Preview and Debug Mode – Overview

Lecture 4: Adding Google Analytics Tag through Google Tag Manager

Lecture 5: Testing Google Analytics Tag on the Website and in Google Analytics

Lecture 6: Adding Twitter Universal Website Tag through Google Tag Manager

Lecture 7: Testing Twitter Universal Website Tag on the Website

Lecture 8: Setting up LinkedIn Insight Tag through GTM

Lecture 9: Testing LinkedIn Insight Tag on the Website

Lecture 10: Setting up Google Ads Remarketing Tag through GTM

Lecture 11: Testing Google Ads Remarketing Tag on the Website

Lecture 12: Setting up Google Ads Conversion Tracking Tag through Google Tag Manager

Lecture 13: Testing Google Ads Conversion Tracking Tag on the Website

Lecture 14: Setting Up Scroll Depth Tracking through Google Tag Manager

Lecture 15: Testing Scroll Tracking Tag on the Website and in Google Analytics

Lecture 16: Adding Custom User Engagement Timer through Google Tag Manager

Lecture 17: Tracking Custom User Engagement Timer Tag on the Website and in Google Analytics

Lecture 18: Tracking Embedded You Tube Videos through Google Tag Manager

Lecture 19: Testing You Tube Video Tag on the Website and as an Event in Google Analytics

Lecture 20: Adding Facebook Pixels through Google Tag Manager

Lecture 21: Testing Facebook Pixel Tag on the Website

Lecture 22: Tracking Element Visibility through Google Tag Manager

Lecture 23: Testing Element Visibility Tag on the Website

Lecture 24: All Button Click Tracking Tag through Google Tag Manager

Lecture 25: Custom Button Click Tracking through Google Tag Manager

Lecture 26: Tracking External Link click through Google Tag Manager

Lecture 27: Setting Up Hotjar Tracking Code through Google Tag Manager

Lecture 28: Setting up Hubspot Tracking Code through Google Tag Manager

Chapter 3: Setting up Tags via Google Tag Manager- Part 2

Lecture 1: How we have designed this section

Lecture 2: Exporting and Importing Containers

Lecture 3: Introduction to Data Layer

Lecture 4: Using Data Layer with Google Tag Manager

Lecture 5: Adding Dynamic Data in Data Layer and creating Custom Event in GTM

Lecture 6: Capturing Javascript Error through Google Tag Manager

Lecture 7: Track Ad Blockers as Custom Dimensions in Google Analytics

Lecture 8: Detecting Ad Blockers and showing a message to Ad Blockers

Lecture 9: How to set up Facebook Custom Event Tag through Google Tag Manager

Lecture 10: Tracking Download as Virtual Page Views in Google Analytics

Lecture 11: Vimeo Video Tracking through Google Tag Manager

Instructors

Rating Distribution

  • 1 stars: 3 votes
  • 2 stars: 4 votes
  • 3 stars: 12 votes
  • 4 stars: 28 votes
  • 5 stars: 38 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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