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Google Tag Manager – Essentials (Basics) for Beginners

Marketing

Google Tag Manager – Essentials (Basics) for Beginners, available at $19.99, has an average rating of 3.5, with 18 lectures, based on 2 reviews, and has 4 subscribers.

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You will learn about Learn the essentials and basics of Google Tag Manager for a solid foundation Discover how to work with Google Analytics built-in tags How to create custom variables How to fire Google Analytics events using triggers Learn how data layer works in Google Tag Manager How Google Tag Manager works and use cases How to create, set up, and install Google Tag Manager How to create your first tag – page view tagging, crazy egg tag and other built-in tags How to create user scroll depth tracking in Google Tag Manager This course is ideal for individuals who are Anybody who wants to learn about Google Tag Manager or Total beginners or Digital Marketers and Marketing Strategists or Bloggers or Anyone with an appetite for Digital Marketing It is particularly useful for Anybody who wants to learn about Google Tag Manager or Total beginners or Digital Marketers and Marketing Strategists or Bloggers or Anyone with an appetite for Digital Marketing.

Enroll now: Google Tag Manager – Essentials (Basics) for Beginners

Summary

Title: Google Tag Manager – Essentials (Basics) for Beginners

Price: $19.99

Average Rating: 3.5

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: CA$24.99

Quality Status: approved

Status: Live

What You Will Learn

  • Learn the essentials and basics of Google Tag Manager for a solid foundation
  • Discover how to work with Google Analytics built-in tags
  • How to create custom variables
  • How to fire Google Analytics events using triggers
  • Learn how data layer works in Google Tag Manager
  • How Google Tag Manager works and use cases
  • How to create, set up, and install Google Tag Manager
  • How to create your first tag – page view tagging, crazy egg tag and other built-in tags
  • How to create user scroll depth tracking in Google Tag Manager

Who Should Attend

  • Anybody who wants to learn about Google Tag Manager
  • Total beginners
  • Digital Marketers and Marketing Strategists
  • Bloggers
  • Anyone with an appetite for Digital Marketing

Target Audiences

  • Anybody who wants to learn about Google Tag Manager
  • Total beginners
  • Digital Marketers and Marketing Strategists
  • Bloggers
  • Anyone with an appetite for Digital Marketing

Google Tag Manager allows marketers to use one container for all their web code tags. This frees marketers from their dependency on IT or web developers—when they want to add or alter a tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers the essentials and basics of Google Tag Manager and how to effectively leverage Google Tag Manager. 

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, create custom variables, fire Google Analytics events using triggers, and more. At the end of this course you will have a good overview on what Google Tag Manager is all about and can decide if you want to dig deeper and learn more.

NO prior Knowledge required – (though it might be good if you know what Google Analytics is). This is an introductory course and will teach you Google Tag Manager from the ground up.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: Course Introduction

Lecture 3: Introduction to Google Tag Manager

Lecture 4: Use Cases of Google Tag Manager

Lecture 5: Google Tag Manager Hierarchy

Lecture 6: How Google Tag Manager works?

Chapter 2: Working with Tags

Lecture 1: How to set up Page View Tagging in Google Tag Manager

Lecture 2: Utilizing built-in tags in Google Tag Manager

Chapter 3: Working with Variables

Lecture 1: Understanding Basic Variables

Lecture 2: Utilizing built-in Variables

Lecture 3: Custom Variables

Lecture 4: Dynamic Variables

Lecture 5: Javascript

Lecture 6: Data Layer Concepts

Chapter 4: Triggers in Google Tag Manager

Lecture 1: Triggers explained

Lecture 2: Setting up Triggers in Google Tag Manager

Lecture 3: How to fire google analytics events using triggers

Chapter 5: A Working Example

Lecture 1: How to create user scroll depth tracking in Google Tag Manager

Instructors

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  • 5 stars: 1 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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